Marketing Coordinator

Link Recruiting; Burton (MI); Hybrid; USD 45,000 - 65,000; Full time

Benefits offered by this job

Employee Discount

Flexible Schedule

Health Insurance

Retirement Plan

Job summary

Link Recruiting is seeking a Marketing Coordinator to drive lead generation, customer engagement, and appointment setting for a growing home-improvement company. You will maintain a strong sales pipeline and help improve marketing programs and processes.

Initial training is in person via showroom, events, and field marketing. After demonstrated performance, partial hybrid flexibility may be offered. This role requires in-person duties, including events and occasional evenings or weekends.

Qualifications

• Experience in marketing, lead generation, customer outreach, appointment setting.
• Strong verbal and written communication skills.
• Excellent organizational and time-management abilities.
• Comfortable making outbound calls and follow-up.
• Proficiency with CRM systems and Microsoft Office.
• Experience with social media marketing and events preferred.

Responsibilities

• Generate and schedule qualified sales appointments.
• Execute lead-generation and customer engagement campaigns.
• Conduct customer outreach, follow-up communications, and appointment-setting activities.
• Manage online inquiries, website chats, and lead responses.
• Coordinate customer re-engagement and retention campaigns.
• Support event marketing, trade shows, and community outreach initiatives.
• Assist with social media marketing and content promotion.
• Coordinate direct mail and neighborhood marketing campaigns.

Skills

Lead generation

CRM proficiency

Communication skills

Time management

MS Office

Tools

CRM systems

Microsoft Office

Job description

Marketing Coordinator

Employment Type: Full-Time
Compensation: Base Pay + Performance Incentives
Work Arrangement: In-Person Training with Hybrid Opportunity

Position Summary

A growing home improvement organization is seeking a hands-on Marketing Coordinator to support lead generation, customer engagement, and appointment-setting efforts. This role is responsible for maintaining a strong pipeline of qualified opportunities for the sales team while helping improve existing marketing programs, develop new lead-generation channels, and build scalable marketing processes.

Initial training is conducted in person through showroom, event, and field marketing activities. After demonstrating consistent performance, partial hybrid flexibility may be available. This position requires flexibility for in-person responsibilities, including events, meetings, customer interactions, and occasional evening or weekend activities.

Key Responsibilities

• Generate and schedule qualified sales appointments.
• Execute lead-generation and customer engagement campaigns.
• Conduct customer outreach, follow-up communications, and appointment-setting activities.
• Manage online inquiries, website chats, and lead responses.
• Coordinate customer re-engagement and retention campaigns.
• Support event marketing, trade shows, and community outreach initiatives.
• Assist with social media marketing and content promotion.
• Coordinate direct mail and neighborhood marketing campaigns.
• Support canvassing and grassroots marketing efforts.
• Assist with digital marketing and advertising initiatives.
• Utilize AI-assisted tools to improve customer engagement and lead management.
• Research, develop, and implement new lead-generation channels.
• Collaborate with leadership to enhance marketing processes and performance.
• Track campaign effectiveness and contribute to continuous improvement efforts.
• Maintain a consistent flow of opportunities for the sales team.

Qualifications

• Experience in marketing, lead generation, customer outreach, appointment setting, or related fields.
• Strong verbal and written communication skills.
• Excellent organizational and time-management abilities.
• Comfortable making outbound calls and conducting customer follow-up.
• Ability to manage multiple projects and priorities simultaneously.
• Proficiency with CRM systems, digital marketing platforms, and Microsoft Office applications.
• Experience with social media marketing, events, and customer engagement strategies preferred.
• Self-motivated with a results-oriented mindset.

Benefits

• Employee Discount
• Flexible Schedule
• Health Insurance
• Retirement Plan

Equal Employment Opportunity Statement
Link Recruiting, LLC is an equal opportunity employer. We value diversity and are committed to creating an inclusive environment for all employees.