Marketing Coordinator

PARK EAST ACADEMY INC; Atlanta (GA); On-site; USD 45,000 - 65,000; Full time

Benefits offered by this job

Bonus based on performance

Flexible schedule

Job summary

An educational institution in Atlanta is seeking a Marketing Coordinator to enhance its marketing efforts and increase student enrollment. The ideal candidate will be skilled in digital marketing and possess a Bachelor’s degree in marketing or a related field, along with previous experience in a similar role. Responsibilities include creating marketing campaigns, conducting market research, and analyzing data to support strategic initiatives. Join our team to drive effective marketing efforts that resonate with families looking for educational opportunities.

Qualifications

• Bachelor’s degree preferred and a go-getter spirit.
• Previous experience in a marketing role required.
• Familiarity with digital marketing and research methods.
• Proficiency with Microsoft Office, Google AdWords and web analytics.
• Familiarity with content management software.

Responsibilities

• Research purchasing habits of target market.
• Create and implement marketing campaigns.
• Track online marketing activities and report results.
• Collect and analyze sales data for management.
• Build partnerships to increase student enrollment.
• Market the school at events.
• Apply to be a provider for state and private programs.
• Finding and applying for the school to be a provider for different state and private programs

Skills

Excellent communication skills

Digital marketing tools

Research methods

SEO techniques

Microsoft Office

Google AdWords

Web analytics

Content Management Software

Education

Bachelor’s degree in marketing or related field

Tools

Microsoft Office

Google AdWords

Web analytics

Content Management Software

Job description

Benefits

• Bonus based on performance
• Flexible schedule

Job Summary

We are seeking a skilled Marketing Coordinator to join our team. In this role, you will support the department’s marketing efforts, ensuring they are implemented successfully and in a timely manner. Your responsibilities will include conducting targeted market research, tracing online activities, researching and analyzing competitors, and creating marketing campaigns. The ideal candidate has excellent communication skills and a passion for creating successful advertising strategies. Your job and focus is on bringing kids to our school!

Responsibilities

• Research the purchasing habits and behaviors of our target market
• Create and implement marketing campaigns
• Track and report on online marketing activities
• Identify, research, and report on competitors
• Collect and analyze sales data, prepare reports, and present to management
• Build partnerships to increase student enrollment
• Go to events to market the school
• Finding and applying for the school to be a provider for different state and private programs

Qualifications

• Bachelor’s degree in marketing or a related field is preferred - Go getter spirit is a must
• Previous experience as a Marketing Coordinator or similar position
• Understanding of digital marketing tools and research methods
• Knowledge of search engine optimization techniques
• Skilled in Microsoft Office, Google AdWords, and web analytics
• Familiarity with Content Management Software