Marketing Coordinator

Socket.dev

Atlanta (GA)

On-site

USD 33,000 - 40,000

Part time

3 days ago
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Job summary

Socket.dev is seeking a Marketing & Referral Coordinator in the Atlanta area to build and strengthen relationships with referring dental offices and increase patient referrals. This role blends field outreach with in-office referral development and marketing activities to grow the practice.

The ideal candidate is professional, organized, and self-motivated, capable of travel to local offices, with strong communication skills and a knack for collaborative teamwork.

Qualifications

  • Experience in marketing or business development or referral outreach.
  • Strong relationship-building, customer service, and communication skills.
  • Comfortable telephone outreach and face-to-face visits.
  • Proficient with Microsoft Office; ability to learn CRM systems.
  • Valid driver's license and reliable local transportation.

Responsibilities

  • Develop and maintain relationships with dentists and refering offices and promote the practice.
  • Conduct regular visits and referral calls to grow patient referrals.
  • Track referral activity and prepare reports for leadership.
  • Assist with marketing initiatives and promotional events.
  • Provide occasional front-office support as needed.

Skills

Relationship-building
Customer service
Communication
Self-motivated
Field outreach

Tools

Microsoft Office
CRM systems

Job description

Job Details

Job Location: GA03 Dunwoody - Atlanta, GA, Position Type: PT1, Salary Range: $24.00 - $29.00Hourly, Peachtree Dunwoody Oral and Facial 5505 Peachtree Dunwoody Road, Suite 660 Sandy Springs, GA 30342

Position Purpose

The Marketing & Referral Coordinator is responsible for building, maintaining, and strengthening relationships with referring dental offices while increasing patient referrals and community awareness of the oral surgery practice. This position combines field-based outreach with in-office referral development and marketing activities. The Coordinator will visit referring offices, conduct referral calls and follow-up, track referral activity, coordinate outreach initiatives and events, and identify opportunities to grow existing and new referral relationships. The ideal candidate is professional, outgoing, organized, self-motivated, and comfortable building relationships with doctors, dental professionals, and community partners.

Principal Responsibilities & Duties
Referral Development & Outreach

Develop and maintain strong relationships with dentists, dental specialists, physicians, and their office teams. Conduct regular visits to existing and prospective referring offices to promote the practice, providers, services, and patient experience. Identify and develop new referral relationships within the community. Conduct referral calls, thank referring offices, and provide appropriate follow-up regarding referrals and scheduling. Re-engage offices with declining or inactive referral activity and identify opportunities to strengthen relationships. Deliver marketing materials, educational information, referral resources, and approved appreciation items to referring offices. Coordinate and participate in office visits, lunches, open houses, study clubs, educational programs, and other outreach events.

Referral Tracking & Growth

Maintain an accurate referral database and document office visits, calls, follow-up activities, and relationship-development opportunities. Monitor referral activity and identify trends by referring office and provider. Prepare referral reports and communicate trends, concerns, and growth opportunities to surgeons and practice leadership. Establish and work toward measurable referral-development and outreach goals. Participate in regular marketing and referral strategy discussions with practice leadership.

Marketing & Practice Promotion

Assist with marketing initiatives designed to increase referrals, patient volume, and practice awareness. Support website and social media content to ensure practice information is accurate, engaging, and current. Coordinate marketing materials, referral resources, promotional items, and event needs. Partner with practice leadership and the Marketing Department to ensure outreach activities align with practice goals. Assist with employee engagement activities and special projects as needed. Provide occasional front-office support based on business needs.

Minimum Qualifications

Experience in marketing, business development, referral outreach, sales, customer relationship management, or a related field; healthcare or dental experience preferred. Strong relationship-building, customer service, and communication skills. Professional and confident when communicating with doctors and dental office teams. Comfortable conducting frequent telephone outreach and face-to-face office visits. Self-motivated, organized, and able to work independently while remaining accountable to established goals. Ability to manage multiple priorities and demonstrate strong follow-through. Familiarity with social media, digital marketing, and basic referral/data tracking. Proficiency with Microsoft Office and ability to learn practice management or CRM systems. Valid driver's license and reliable transportation for local travel.

Preferred Skills

Dental or oral surgery experience. Knowledge of dental terminology and the dental referral process. Sales, marketing, account management, or business-development experience. Experience tracking referral sources and marketing metrics. Event planning or community outreach experience.

Physical & Work Requirements

Ability to travel locally to referring offices and events. Ability to lift and carry marketing materials and supplies up to 25 pounds. Ability to work both independently in the field and collaboratively within the practice. Occasional attendance at events outside normal business hours may be required.

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