Marketing Content Specialist/ Sr. Copywriter

Educational Federal Credit Union; Miami (FL); On-site; USD 55,000 - 75,000; Full time

Job summary

A leading credit union is seeking a Marketing Content Specialist/Sr. Copywriter to lead their advertising content efforts. The role involves strategizing and producing promotional materials, managing email campaigns, and enhancing product awareness across various platforms. Candidates with a marketing background, passion for communication, and experience in content management are encouraged to apply for this full-time opportunity.

Qualifications

• Experience in advertising and promotional strategies.
• Knowledge of content management systems for scheduling campaigns.
• Ability to work collaboratively with stakeholders.

Responsibilities

• Identify new advertising platforms and develop promotional content.
• Manage email campaigns and coordinate advertising strategies.
• Oversee onboarding communications and performance reporting.

Skills

Advertising copy creation

Email marketing

Content management

Collaboration

Market research

Strategic planning

Tools

Monday.com

Job description

Marketing Content Specialist/ Sr. Copywriter

Join to apply for the Marketing Content Specialist/ Sr. Copywriter role at Educational Federal Credit Union

Marketing Content Specialist/ Sr. Copywriter

2 weeks ago Be among the first 25 applicants

Join to apply for the Marketing Content Specialist/ Sr. Copywriter role at Educational Federal Credit Union

Job Details

Description

Job Summary:

This position serves as the lead marketing representative in the research, planning, and production of EdFed advertising content. Under the direction of the Senior Manager of Advertising and Communications, the incumbent will implement new strategies to maximize product awareness and promotional opportunities delivered across all of EdFed’s internal and external advertising platforms.

Duties & Responsibilities

• Identifies new advertising platforms for EdFed in target geographies/communities and with key affinity audiences within the educational community.
• Creates advertising copy and promotional content for print, radio, and digital platforms in alignment with EdFed’s annual marketing plan and promotional campaign schedule.
• Creates monthly e-mail campaign schedule and schedules delivery via CMS platform; manages content placement based on business needs
• Collaborates with internal stakeholders on the design and development of life stage triggers and other automated content to help build relevant and personalized email campaigns.
• Develops and executes new member onboarding communications; delivers advertising and promotional messaging to meet and exceed established relationship cross-sell goals.
• Coordinates new member onboarding, advertising, and promotional campaigns to drive increased engagement and share of wallet.
• Creates press releases and media communications kits to promote EdFed's major events and organizational updates.
• Manages promotional on-hold announcements placed in contact center menus, and coordinates vendor production of new recordings as required by business.
• Creates and places interstitial marketing content on EdFed 24/SEVEN platform.
• Oversees monthly development and distribution of Marketing Campaign Guide for distribution to front line staff and other internal stakeholders.
• Delivers internal communications highlighting marketing campaign performance and other key production updates.
• Creates presentations and reporting for senior management on campaign performance trends and new advertising strategies.
• Maintains in-depth knowledge of EdFed’s products, services, and compliance guidelines
• Leverages Monday.com platform to post, route, and update departmental workflow, including 90-day marketing calendar.
• Assists with other tasks or projects as assigned.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Management and Manufacturing

Referrals increase your chances of interviewing at Educational Federal Credit Union by 2x

Sign in to set job alerts for “Marketing Content Specialist” roles.

Marketing Content Specialist/Sr. Copywriter

Sr Specialist Scientific Communications (United States) REMOTE

Training & Sales Effectiveness Specialist

Sr Specialist Scientific Communications (United States) REMOTE

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.