Marketing Content Specialist

Amtraco, Inc.; Waukesha (WI); On-site; USD 42,000 - 59,000; Full time

Benefits offered by this job

Competitive wages and earned commission

Health Insurance

Vision Insurance

Life Insurance

Paid Vacations, Holidays & Personal Days

401(k) with Company match

Job summary

A global holding company in Waukesha, WI is seeking a Marketing Content Specialist to support their marketing efforts. The ideal candidate will create graphics, manage websites, and assist in social media and email campaigns. They should have proficiency in graphic design tools and experience with marketing platforms. Competitive wages, health benefits, and 401(k) matching included.

Qualifications

• Proficiency in graphic design tools (Adobe Creative Suite, Canva, etc.).
• Experience with SEMrush and website content management systems (WordPress, Shopify, etc.).
• Familiarity with email marketing platforms (Mailchimp, Klaviyo, HubSpot, etc.).
• Experience with Amazon Seller Central and basic PPC campaign management.
• Strong organizational skills and ability to multitask across different marketing functions.
• Experience in social media content creation and scheduling tools (Meta Business Suite, Hootsuite, etc.).
• Excellent written and verbal communication skills.
• Certificate or Training in Graphic Design or Similar preferred.

Responsibilities

• Create and edit marketing materials, website graphics, and social media visuals.
• Manage and optimize five company websites using SEMrush.
• Assist with event planning and marketing collateral for tradeshows.
• Maintain an organized library of marketing collateral.
• Oversee daily tasks such as product listings on Amazon.
• Plan and schedule content posts across social media platforms.
• Engage with followers and manage brand awareness.

Skills

Graphic design tools proficiency

Experience with SEMrush

Email marketing platforms knowledge

Amazon Seller Central familiarity

Strong organizational skills

Social media content creation skills

Excellent communication skills

Education

Associates or Bachelor's Degree in Marketing or Related Field

Tools

Adobe Creative Suite

Canva

WordPress

Shopify

Mailchimp

Klaviyo

HubSpot

Meta Business Suite

Hootsuite

Job description

3 days ago Be among the first 25 applicants

AMTRACO is a global holding company headquartered in Franksville, WI, that manages the shared services of HR, IT, and Finance for its operating units. The four distinct operating units owned by AMTRACO are:

EPSI – a distribution company servicing the surface finishing industry with presence in all major global markets.

STM – a manufacturer of pressure sensitive adhesive tapes

SBM – a commercial real estate company that buys, develops, and leases commercial real estate.

Responsibilities

1. Graphic Design Support: Create and edit marketing materials, website graphics, social media visuals, and product images as needed. Ensure brand consistency across all creative assets.
2. Website Management (SEMrush & CMS): Manage and optimize five company websites using SEMrush for SEO, site audits, and keyword tracking. Implement website updates, including product listings, blog posts, and landing pages. Collaborate with internal teams or external developers for major site changes. Build, schedule, and manage email campaigns for two companies, ensuring proper audience segmentation and automation. Monitor and analyze campaign performance, making data‑driven adjustments to improve engagement and conversion.
3. Tradeshow Support (Infrequent): Assist with event planning, booth setup logistics, and marketing collateral for tradeshows. Coordinate pre‑ and post‑show marketing efforts, including lead follow‑ups.
4. Marketing Literature & Requests: Maintain an organized library of marketing collateral and fulfill literature requests for sales teams and customers.
5. Amazon Daily Operations: Oversee daily tasks such as updating product listings, managing customer reviews, and monitoring inventory. Assist with Amazon advertising (PPC campaigns) and troubleshooting listing issues.
6. Social Media Management: Plan and schedule content posts (1‑2 times per week) across relevant social media platforms. Engage with followers, respond to inquiries, and monitor social media analytics for performance insights. Source, order, and maintain inventory of company‑branded merchandise for events, employee engagement, and promotional campaigns. Track usage and distribute swag items as needed for tradeshows, sales promotions, and corporate initiatives.
7. Other duties as assigned.

Ideal Candidate Qualifications

• Proficiency in graphic design tools (Adobe Creative Suite, Canva, etc.).
• Experience with SEMrush and website content management systems (WordPress, Shopify, etc.).
• Familiarity with email marketing platforms (Mailchimp, Klaviyo, HubSpot, etc.).
• Experience with Amazon Seller Central and basic PPC campaign management.
• Strong organizational skills and ability to multitask across different marketing functions.
• Experience in social media content creation and scheduling tools (Meta Business Suite, Hootsuite, etc.).
• Excellent written and verbal communication skills.
• Associates or Bachelor's Degree in Marketing or Related Field Required.
• Certificate or Training in Graphic Design or Similar preferred.

Company Benefits

• Competitive wages and earned commission
• Health Insurance
• Vision Insurance
• Life Insurance
• Paid Vacations, Holidays & Personal Days
• 401(k) with Company match

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