Marketing Content Specialist

Omega Builders; Temple (TX); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Competitive pay

Comprehensive benefits package

Generous PTO

Great workplace culture

Job summary

Omega Builders is seeking a Marketing Content Specialist to manage digital and physical branding activities. This role involves SEO content creation, brand engagement, and sales support to effectively represent our homes across various platforms.

The ideal candidate will possess excellent communication skills, graphic design expertise, and a positive attitude. Onsite position located in Temple, TX.

Join us to be part of a growing team committed to excellence!

Qualifications

• 1–3 years of experience in marketing, content creation, or real estate/homebuilding preferred.
• Experience in graphic design important for brand aesthetics.

Responsibilities

• Develop SEO-optimized content for community pages and marketing campaigns.
• Assist with planning and executing marketing events.
• Analyze ROI and effectiveness of marketing initiatives.

Skills

Exceptional written communication

Graphic design proficiency (Adobe Illustrator, Photoshop, Canva)

Analytical ability to interpret metrics

Highly organized self-starter

Experience with HubSpot or similar

Education

Bachelor's degree in Marketing, Communications, English, or related field

Tools

Microsoft Office Suite

HubSpot

Job description

Description

Omega Builders is GROWING, and we're looking for a Marketing Content Specialist for the marketing team!

As a proud National Housing Quality Award (NHQA) Silver Winner, we are committed to excellence in everything we do — and that starts with our people.

We are seeking an organized, detail-oriented professional with strong communication skills, a positive attitude, and a genuine desire join a high-performing team.

We offer competitive pay and a comprehensive benefits package, including generous PTO, medical, dental, vision, and a great workplace culture !

Come be a part of something amazing! Apply today!

Summary

The Marketing Content Specialist serves as the voice of the brand and manages the digital and physical presentation of Omega's homes and communities. This role combines content creation, brand engagement, and sales support to drive lead generation and ensure every home is market-ready and accurately represented across all platforms.

Essential Duties

Content Strategy & SEO

• Develop SEO-optimized content for community pages, website blog posts, listing descriptions, and email marketing campaigns including drip, VIP, and inventory-focused sends
• Coordinate with agency partners on technical SEO, online reputation management, and digital community engagement across review platforms and other channels
• Manage website content updates to ensure accuracy, brand alignment, and visual quality

Collateral

• Regularly support the production and maintenance of sales and marketing collateral including community materials, digital assets, and promotional content
• Budget, source, and maintain branded merchandise and event materials
• Assist in coordinating professional photography, and other content production needs

Brand Engagement

• Assist with planning and executing marketing events including grand openings, realtor events, Parade of Homes, and community showcases
• Nurture realtor relationships through targeted CRM outreach and event engagement

Sales & Systems Support

• Build and maintain HubSpot email templates, automated drip campaigns, and lead-nurturing workflows
• Communicate updates and marketing initiatives to the sales team
• Analyze ROI and effectiveness of digital advertising, email, and social media campaigns
• Handle routine administrative and reporting tasks, including recurring customer data management
• Other duties as assigned

Knowledge, Skills & Abilities

• Exceptional written communication skills with the ability to adapt tone and style for various audiences
• Graphic design proficiency, including experience with Adobe Illustrator, Photoshop and Canva
• Strong creative eye for residential design, photography, and brand aesthetics
• Analytical ability to interpret performance metrics and refine content strategy
• Highly organized self-starter capable of managing multiple priorities simultaneously
• Teamwork and strong interpersonal skills for effective collaboration
• Experience with HubSpot or other email marketing platform

This position in an onsite position, located in Temple, TX

Requirements

• Bachelor's degree in Marketing, Communications, English, or a related field preferred
• 1–3 years of experience in marketing, content creation, or real estate/homebuilding preferred
• Proficiency in Microsoft Office Suite; familiarity with ERP systems a plus