Marketing Content Specialist

Fanale Drinks; Missouri City (TX); On-site; USD 45,000 - 65,000; Full time

Job summary

Fanale Drinks, a growing B2B food & beverage distributor, seeks a Marketing & Content Specialist to boost brand awareness and drive customer engagement. You will craft short-form videos, product visuals, and promotional materials while coordinating content across social channels.

You will support campaigns, launches, and digital marketing efforts, collaborating with sales and product teams to deliver compelling campaigns and timely content.

Qualifications

• Minimum 2 years in marketing, social media, content creation, or digital marketing.
• Experience creating and editing short-form video.
• Proficiency with Canva and CapCut.
• Strong written and verbal communication skills.

Responsibilities

• Create short-form videos for TikTok, Instagram Reels, and other social platforms; plan, shoot, edit, and publish engaging content.
• Create product photos, videos, recipes, and promotional materials; manage content calendar and posting schedule.
• Respond to comments, messages, and customer engagement; follow trends and translate into content ideas.
• Support product launches, promotions, seasonal campaigns, and trade shows; develop campaigns to increase brand awareness.
• Support email marketing, website, e-commerce, and digital marketing activities; work with Sales to create marketing materials.
• Track marketing results and provide basic performance reports.
• Maintain consistent brand messaging and visual presentation; create flyers, sell sheets, and presentations.
• Work with product, sales, and operations teams to develop new marketing ideas; use AI tools to improve content creation.

Skills

Social media marketing

Video editing

Content creation

Canva/capCut experience

Written and verbal communication

Multitasking

Tools

CapCut

Canva

Job description

Fanale Drinks is a growing B2B food & beverage distributor specializing in bubble tea, tea, coffee, dessert, and beverage products. We serve cafés, restaurants, boba shops, and beverage businesses across the U.S.

We are looking for a creative, hands-on Marketing & Content Specialist who can help us grow our brand, create engaging content, and introduce our products to more customers.

What You’ll Do

Content & Social Media

• Create short-form videos for TikTok, Instagram Reels, and other social platforms.


• Plan, shoot, edit, and publish engaging content.


• Create product photos, videos, recipes, and promotional materials.


• Manage our social media content calendar and posting schedule.


• Respond to comments, messages, and customer engagement.


• Follow food & beverage trends and turn them into content ideas.

Marketing

• Support product launches, promotions, seasonal campaigns, and trade shows.


• Develop creative marketing campaigns to increase brand awareness and customer engagement.


• Support email marketing, website, e-commerce, and digital marketing activities.


• Work with the Sales team to create marketing materials that support customer acquisition.


• Track marketing results and provide basic performance reports.

Creative & Brand

• Maintain consistent brand messaging and visual presentation.


• Create flyers, sell sheets, presentations, and other marketing materials.


• Work with product, sales, and operations teams to develop new marketing ideas.


• Use AI tools to improve content creation, research, writing, and productivity.

What We’re Looking For

• 2+ years of marketing, social media, content creation, or digital marketing experience preferred


• Strong knowledge of Instagram, TikTok, and social media trends


• Experience creating and editing short-form video


• Experience with Canva and/or CapCut


• Strong written and verbal communication skills


• Creative mindset with good attention to detail


• Able to manage multiple projects and deadlines independently


• Comfortable working in a fast-paced environment

Preferred Qualifications

• Food & beverage, restaurant, café, or consumer brand experience


• B2B or wholesale marketing experiencePaid social media advertising experience


• Shopify or e-commerce experience


• Photoshop, Illustrator, or other design experience


• Photography or food styling experience

Why Join Fanale?

You’ll work with real products in a growing food & beverage company and have the opportunity to see your ideas become actual campaigns, videos, product launches, and customer experiences.