Marketing Content & Social Coordinator — On-Site

Hotel Investment Services, Inc.; Petoskey, Northern (MI, KY); Hybrid; USD 50,000 - 55,000; Full time

Benefits offered by this job

Employee benefits package

Job summary

Hotel Investment Services, Inc. is seeking a Marketing Coordinator to execute marketing initiatives across hotels, restaurants, attractions, and event venues. You will assist with content capture, website updates, graphic design, and brand-aligned campaigns, reporting to the Marketing & Brand Manager.

The role emphasizes organic social media, content creation, and cross-property support with occasional travel to portfolio properties. On-site work in Petoskey, MI is expected.

Qualifications

• 1 to 3 years of marketing, communications, content creation, or social media experience preferred.
• Strong writing, editing, organization, time management, and attention to detail.
• Experience with Wordpress websites preferred.
• Experience with Canva or Adobe Creative Suite preferred; familiarity with social media platforms, website content management systems such as WordPress, and Microsoft Office.
• Basic photography, videography, mobile content creation, and short-form video experience.
• Ability to manage changing priorities across multiple brands and travel periodically.

Responsibilities

• Assist with planning, coordination, and execution of marketing initiatives, promotions, events, sales efforts, and seasonal campaigns.
• Maintain marketing calendars, project timelines, recurring tasks, creative assets, and brand materials.
• Coordinate property requests, vendor and print needs, production schedules, and distribution of marketing materials.
• Assist with organic social media content for assigned properties based on approved content calendars and brand standards.
• Capture photography and video at properties, events, and activations and create Reels, Stories, short-form video, basic graphics, and written social content.
• Coordinate with property teams on promotions, menu changes, packages, events, and other content opportunities.
• Maintain organized photo and video libraries and assist with tracking organic social media performance.
• This position does not manage Google or paid Meta campaigns.
• Update website content, promotions, events, imagery, online listings, and routine property information as assigned.
• Support email marketing and prepare, resize, organize, or coordinate digital assets for websites, email, social media, and agency-managed advertising.
• Proofread and quality-check marketing materials before publication.
• Attend designated events, property activations, and content sessions and travel to portfolio properties as assigned for marketing and content support.
• Maintain organized marketing files, templates, project documentation, and digital asset libraries.
• Track deadlines and assist with workflow management, basic reporting, data entry, and other marketing department projects as assigned.

Job description

Hotel Investment Services, Inc. is seeking a Marketing Coordinator to execute marketing initiatives across hotels, restaurants, attractions, and event venues. You will assist with content capture, website updates, graphic design, and brand-aligned campaigns, reporting to the Marketing & Brand Manager.

The role emphasizes organic social media, content creation, and cross-property support with occasional travel to portfolio properties. On-site work in Petoskey, MI is expected.