Marketing Content Manager - Pharma

Aquent (United States); Boston (MA); On-site; USD 115,000 - 130,000; Full time

Job summary

Merck is seeking a Marketing Content Manager to drive promotion and communications for multiple segments. You will partner with marketing leads, internal stakeholders, and agencies to develop resources, ensure regulatory compliance, and support annual planning.

The role emphasizes cross-functional collaboration, leadership in promotion reviews, and seamless execution of content launches in a fast-paced environment.

Qualifications

• BA/BS degree or higher preferred.
• Fast-paced, cross-functional work experience.
• Strong written and verbal communication skills.
• Demonstrated multi-project management skills.
• Strong collaboration and relationship-building abilities.
• Leadership aligned with compliance goals and policies.
• Pharmaceutical industry promo/sales/marketing experience preferred.
• Experience with digital content creation and launches.
• Experience budgeting and vendor management a plus.

Responsibilities

• Develop brand strategy across Consumer/Physician segments.
• Create promotion and communications materials aligned with strategy and policy.
• Partner with strategy leads, account teams and agencies to meet objectives.
• Collaborate with multiple teams supporting promotions.
• Lead all promotion review activities for assigned resources.
• Participate in development meetings and concept reviews.
• Manage development and approvals through Promotion Review processes.
• Manage all Agency partners to achieve marketing plans.
• Provide project management support for Segment Strategy teams.
• Participate in annual planning and ensure regulatory compliance.

Skills

Brand strategy

Cross-functional

Promotion development

Agency management

Budget tracking

Vendor management

Digital content creation

Leadership

Stakeholder collaboration

Education

Bachelor's degree

Job description

The Marketing Content Manager position is staffed for launch brands or a brand that requires an individual to partner more closely with marketing leads to develop promotional resources for potentially three business segments (Medical Education, HCC, and HCP). This individual will collaborate closely with internal stakeholders such as account teams, communications, market research, legal/medical and vendors/agencies in the development, approval, and on-going maintenance of promotional resources.

This position is responsible for but not limited to the following:

• Assist in the development of the brand strategy across Consumer/Physician segments, including incorporating the new Commercial Excellence framework
• Responsible for the development of promotion and communications materials aligned with segment strategy and within regulatory & Merck policy
• Partner with the strategy leads, account teams and assigned agencies to ensure resources and messaging meet business objectives and strategic choices maximize performance
• Works collaboratively with multiple teams supporting promotions
• Lead all promotion review activities for assigned resources
• Participate in all development meetings as well as concept reviews
• Manage development and approvals through Promotion Review processes
• Manage all Agency partners in order to achieve successful marketing promotion & communication plans
• Provide project management planning and support for Segment Strategy team as needed
• Participate in annual planning activities
• Ensure all activities are in full compliance with appropriate regulations and company policies

Qualifications:

• BA/BS Degree or other advanced degree highly preferred
• Experience working in a fast-paced, cross-functional environment
• Strong written and verbal communication skills
• Demonstrated multi-project management skills
• Strong collaboration skills and proficient in building strong relationships; working in a team environment with multiple stakeholders
• Demonstrates leadership behaviors and maintains alignment to Merck compliance goals and policies
• Experience with sales, marketing or promotion development within pharmaceutical industry preferred
• Demonstrated operations experience overseeing the creation and launch of digital content.
• Experience tracking / monitoring budgets a plus
• Experience with vendor management preferred

Compensation Range: $115-130K

The range provided is our reasonable estimate of the compensation for this role. The actual amount may be higher or lower, based on factors such as experience, knowledge, skills, abilities and location.