Marketing Content Manager

Silacins; Salt Lake City (UT); Hybrid; USD 70,000 - 100,000; Full time

Benefits offered by this job

Medical Plans, including FSA and HSA

Dental and Vision

401(k) (Roth and Traditional)

Pet Insurance

Parental Leave

Paid Time and Sick Time off

10 Paid Holidays and 1 Birthday Pay

Paid Volunteer Time

College Tuition Reimbursement

Job summary

SILAC Insurance Company is seeking a Marketing Content Manager to own content strategy and shape how products and expertise are communicated to advisors and clients. You will lead content across product marketing, advisor education, thought leadership, campaigns and Sales enablement, turning complex retirement topics into clear, compelling stories that support growth.

The role oversees content across email, web, social, webinars, video, presentations, and advisor communications, while ensuring

Qualifications

• 5–8 years of experience in content marketing, product marketing, financial-services marketing or related discipline.
• Exceptional writing, editing and storytelling ability.
• Ability to translate complex financial concepts into simple, compelling communications.
• Experience developing content strategy, not just executing assignments.
• Experience with product positioning, go-to-market and sales enablement.
• Strong understanding of educational and thought-leadership content for engagement.

Responsibilities

• Own and evolve SILAC's overall content strategy and editorial direction.
• Develop a content roadmap aligned with launches and market opportunities.
• Lead product positioning, messaging and value propositions for priority products.
• Translate complex annuity features into clear advisor and consumer value.
• Identify opportunities for educational content and thought leadership.
• Direct freelance writers or agency resources as needed.
• Collaborate with Sales, Product, Distribution, Brand, Marketing Automation and UX to align content with priorities.

Skills

Content marketing

Product marketing

Financial-services marketing

Exceptional writing

Editing and storytelling

Content strategy

Go-to-market

Sales enablement

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Marketing Automation

Job description

About SILAC

SILAC Insurance Company is one of the fastest-growing insurance companies in the nation and continues to be a top contender in the industry. SILAC offers industry-leading annuity products that help individuals prepare for retirement. Teams can align around a shared vision of providing clean, simple & competitive products for clients, delivering best-in-class service to agents & business partners, and propelling the success of our employees.

With a fast-growing team of more than 300 employees, we are committed to remaining adaptable, innovative, and trustworthy for our clients, agents, and employees.

We hold true to our core values:

• Adaptability & Continuous Improvement
• Transparency & Trust, Honesty & Integrity
• Teamwork & Collaboration
• Gratitude & Compassion

At SILAC Insurance Company, we welcome and encourage diversity and are dedicated to creating an environment and culture that is respectful and inclusive for everyone.

Marketing Content Manager

Department Overview: SILAC's Marketing team is helping shape the company's next chapter of growth. We bring together brand, product marketing, digital experiences and agent engagement to make it easier to understand and do business with SILAC. It's an exciting time to join the team and help build what comes next.

Job Overview: The Marketing Content Manager will own SILAC's content strategy and shape how the company communicates its products, expertise and point of view to advisors and clients.

This role will lead content across product marketing, advisor education, thought leadership, campaigns and Sales enablement, turning complex annuity and retirement topics into clear, compelling stories that strengthen advisor engagement and support business growth.

The role is accountable not only for creating content, but for determining what SILAC should be talking about, why it matters to advisors and how content can support business priorities.

Job Details

Full Time or Part Time: Full-Time
Standard Hours Per Week: Monday - Friday, 40 hours/week
Schedule Type: In-Office, Remote, Hybrid

Key Responsibilities

• Own and evolve SILAC's overall content strategy, messaging priorities and editorial direction.
• Establish a content roadmap aligned with business priorities, product launches, advisor needs and market opportunities.
• Lead product positioning, messaging and value propositions for priority products and initiatives.
• Translate complex annuity features and retirement concepts into clear, differentiated advisor and consumer value.
• Identify opportunities for educational content and thought leadership that give advisors useful reasons to engage with SILAC beyond product promotion.
• Develop product stories that clearly define the target audience, need, differentiation, advisor opportunity and reasons to believe.
• Lead content strategy for major product launches and integrated Marketing campaigns.
• Own the content approach across email, web, social, webinars, video, presentations and advisor communications.
• Develop and oversee Sales enablement including product stories, talking points, presentations, FAQs and comparison narratives.
• Partner closely with Sales, Product and Distribution to understand business needs and proactively identify content opportunities.
• Partner with the Brand Manager to bring SILAC stories to life through distinctive creative execution.
• Partner with Marketing Automation to translate content and campaign strategies into targeted programs, nurture journeys and audience experiences.
• Partner with UX/Digital Experience to ensure content supports intuitive and compelling digital experiences.
• Work closely with Compliance to balance effective storytelling with regulatory accuracy.
• Monitor the competitive environment, retirement marketplace and advisor needs to inform content priorities.
• Use engagement data, Sales feedback and business results to continually improve content strategy.
• Direct freelance writers, subject-matter experts or agency content resources as needed.

Job Requirements

Who you are:

Required

• 5–8 years of experience in content marketing, product marketing, financial-services marketing or a related discipline.
• Exceptional writing, editing and storytelling ability.
• Demonstrated ability to translate complex financial concepts into simple, compelling and accurate communications.
• Experience developing content strategy - not simply executing individual content assignments.
• Experience with product positioning, messaging, go-to-market strategy and Sales enablement.
• Strong understanding of educational and thought-leadership content and how it can support engagement and business objectives.
• Commercially minded and able to partner credibly with Sales, Product and senior business leaders.
• Comfortable working in a highly regulated environment and partnering with Compliance.
• High bias to action; able to identify opportunities, develop a point of view and move work forward without waiting for a fully developed brief.

Desired

• Annuity industry experience strongly preferred; broader financial-services experience considered.
• Experience marketing to financial professionals, advisors or intermediary distribution strongly preferred.
• Bachelor's degree in Marketing, Communications, Business or related field preferred.

Success Looks Like

• SILAC has a clear, proactive content strategy tied to business priorities. Product launches have stronger stories and differentiation, advisors receive useful education beyond product promotion, Sales has better tools to win, and content increasingly drives measurable engagement and business results.

BENEFITS

• Medical Plans, including FSA and HSA
• Dental and Vision
• 401(k) (Roth and Traditional)
• Pet Insurance
• Parental Leave
• Paid Time and Sick Time off
• 10 Paid Holidays and 1 Birthday Pay
• Paid Volunteer Time
• College Tuition Reimbursement

Communication during the recruitment process regarding interview requests or job offers will come directly from a recruiting team member with a silacins.com email address.

At SILAC, we celebrate a diverse and inclusive work environment, where we honor and support varying backgrounds, beliefs, and perspectives for the benefit of our business, including our employees and products.

We are proud to be an equal-opportunity workplace and strive to be a place where every employee feels they belong.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status.

If you have a disability or a special need that requires accommodation, please let us know.