Marketing Content Creator — Storytelling & Visual Mastery

Rippling; Dallas (TX); On-site; USD 60,000 - 85,000; Full time

Benefits offered by this job

Medical, Dental, Vision

Life and Disability coverage

401(k) with company match

Apartment lease discounts

Recognition awards

Job summary

Billingsley Company in Dallas is seeking a Marketing Content Creator to expand our message across websites, social channels, and campaigns. You will produce engaging content, capture photos and videos at properties, and write copy aligned with our branding and business goals.

You will manage social media calendars using Sprout Social, oversee reputation, and collaborate with leasing, operations, and marketing teams on launches and events.

Qualifications

• Bachelor's degree or equivalent work experience.
• Advanced knowledge of social platforms for business.
• Experience managing multiple Google Business Profiles.
• Experience with ratings and reputation platforms.
• Excellent copywriting, proofreading and editing with strong branding and visual storytelling.
• Proficiency with design software including Adobe Creative Suite, After Effects, Photoshop, Illustrator, Premiere Pro, Canva and CapCut.

Responsibilities

• Create content for websites and social media.
• Capture and edit high-quality photo and video content across Billingsley properties, amenities, events, retailers and company initiatives.
• Write copy that is creative, keenly edited and proofread, and aligned with business objectives
• Manage social media strategy and content calendars, scheduling, publishing, engagement and reporting across corporate, multifamily, commercial and retail accounts using Sprout Social
• Manage online reputation by monitoring ratings and reviews, assisting with responses and identifying opportunities to improve ratings
• Research consumer trends to ensure that content is effective in reaching the desired target audience
• Monitor social media, email and digital campaign analytics and use insights to improve future content and marketing efforts
• Stay current on social media trends, emerging content formats and technology, and bring new ideas and recommendations to the Marketing team
• Create, manage and optimize Meta advertising campaigns, including audience targeting, creative development and campaign reporting.
• Build, schedule and manage email marketing campaigns in Emma, including list segmentation, campaign design and performance tracking.
• Manage Google Business Profiles and online reputation across the portfolio, including property information, photos, posts, ratings, reviews and strategies to improve local visibility and engagement.
• Use generative AI and emerging creative technology to support ideation, copywriting, image and video creation, editing and marketing workflows, while identifying new tools that can improve quality, speed and effectiveness.
• Coordinate Matterport virtual tours and other property-focused digital content, maintain organized creative asset libraries, and collaborate with property, leasing, operations and marketing teams on launches, lease-ups, events and campaigns
• Collaborate with internal teams, tenants and retailers on content shoots, campaigns, property launches and events while managing multiple projects and deadlines
• Additional day-to-day business responsibilities include:
• Participating in team meetings
• Maintaining status reports and timelines
• Organizing, tagging, and filing photography and created marketing materials

Skills

Content creation

Copywriting

Social media management

Reputation management

Photo/video editing

Adobe Creative Suite

CapCut

WordPress/Squarespace

Sprout Social

Emma email marketing

Meta Ads Manager

Generative AI tools

Education

Bachelor's degree

Tools

Adobe Creative Suite

After Effects

Photoshop

Illustrator

Premiere Pro

Canva

CapCut

Sprout Social

Emma

WordPress

Squarespace

Job description

Billingsley Company in Dallas is seeking a Marketing Content Creator to expand our message across websites, social channels, and campaigns. You will produce engaging content, capture photos and videos at properties, and write copy aligned with our branding and business goals.

You will manage social media calendars using Sprout Social, oversee reputation, and collaborate with leasing, operations, and marketing teams on launches and events.