Marketing Content Coordinator

Staccato; Town of Texas (WI); On-site; USD 45,000 - 65,000; Full time

Job summary

Staccato Marketing is seeking a Marketing Content Coordinator to own the content and campaign engine that fuels the top of the member journey funnel, including organic social content, event promotion, and lead-driven orientation tours.

This on-site role at the Ranch requires hands-on content creation (photo/video), calendar planning, and collaboration with the brand marketing team to ensure consistent storytelling and monthly performance reporting.

Qualifications

• 1–3 years of experience in content creation, social media management, or marketing.
• Proficiency with photo and video capture and basic editing (phone-based content acceptable; DSLR and editing software experience a plus).
• Strong writing and visual storytelling skills.
• Familiarity with or genuine interest in the shooting sports, firearms, or outdoor lifestyle space preferred.
• Availability to work on-site at the Ranch to capture live content during events and match days.

Responsibilities

• Owns the content and campaign engine that feeds the top of the member journey funnel: organic social content, event promotion, and the marketing motions that drive qualified leads into the orientation tour pipeline.
• Produce property-level organic content (photo and video) on a consistent weekly cadence across social channels.
• Support geo-targeted digital campaigns directed at Staccato 2011 owners.
• Create promotional content for marquee events, including SHOT Range Week and We The Free.
• Build and maintain a content calendar aligned to the orientation tour pipeline's 200-qualified-lead-per-month target.
• Produce supporting content for retention programming (Freedom Member Nights, HAVOC Match Series) that feeds the member-guest referral loop back into Discovery.
• Coordinate with Ranch leadership and the broader Staccato brand marketing team to maintain brand consistency across channels.
• Track content performance (engagement, lead attribution where available) and report monthly.

Skills

Content creation

Social media management

Marketing

Tools

DSLR

Editing software

Job description

Description

The Marketing Content Coordinator owns the content and campaign engine that feeds the top of the member journey funnel: organic social content, event promotion, and the marketing motions that drive qualified leads into the orientation tour pipeline.

The Marketing Content Coordinator owns the content and campaign engine that feeds the top of the member journey funnel: organic social content, event promotion, and the marketing motions that drive qualified leads into the orientation tour pipeline.

Requirements

• Produce property-level organic content (photo and video) on a consistent weekly cadence across social channels.
• Support geo-targeted digital campaigns directed at Staccato 2011 owners.
• Create promotional content for marquee events, including SHOT Range Week and We The Free.
• Build and maintain a content calendar aligned to the orientation tour pipeline's 200-qualified-lead-per-month target.
• Produce supporting content for retention programming (Freedom Member Nights, HAVOC Match Series) that feeds the member-guest referral loop back into Discovery.
• Coordinate with Ranch leadership and the broader Staccato brand marketing team to maintain brand consistency across channels.
• Track content performance (engagement, lead attribution where available) and report monthly.

Qualifications

• 1–3 years of experience in content creation, social media management, or marketing.
• Proficiency with photo and video capture and basic editing (phone-based content acceptable; DSLR and editing software experience a plus).
• Strong writing and visual storytelling skills.
• Familiarity with or genuine interest in the shooting sports, firearms, or outdoor lifestyle space preferred.
• Availability to work on-site at the Ranch to capture live content during events and match days.