Marketing Content Coordinator

Alabaster Co; Los Angeles (CA); On-site; USD 65,000 - 76,000; Full time

Job summary

Alabaster Co is looking for a Marketing Content Coordinator passionate about TikTok and creator culture. In this role, you will help shape creative strategies with influencers while managing affiliate relationships. Ideal candidates are creative, detail-oriented, and ready to make an impact in a mission-driven, fast-paced environment.

Benefits

Exceptional health coverage with 99% premiums covered

401(k) plan with employer contribution

Generous paid time off and holidays

Stipends for work and wellness

85% discount on company products

Qualifications

• Experience with TikTok or Instagram content creation.
• Familiarity with TikTok Shop and affiliate networks.
• Comfortable working in fast-paced environments.

Responsibilities

• Recruit and manage TikTok Shop affiliates.
• Analyze high-performing content and track trends.
• Collaborate with teams to develop ad concepts.

Skills

People Skills

Detail-oriented

Writing Skills

Job description

About Alabaster

Alabaster is one of the most exciting and fast-growing companies in faith-based publishing today. Founded in Los Angeles, we create beautiful and compelling Christian products — integrating thoughtful design, theological depth, and cultural relevance to help people engage with faith in meaningful ways.

What began as a Kickstarter campaign in 2016 has grown into a brand that has sold over 1 million Bibles and books — helping to pioneer a new category in Christian publishing where design and spiritual depth go hand in hand.

You'll find our products everywhere — from TikTok Shop and Barnes & Noble to independent bookstores and major Christian conferences across the country. Our titles regularly appear on multiple Amazon Best Sellers lists, backed by over 5,000 five-star reviews. We've been featured by The Washington Post, Fox Business, and Christianity Today, and Alabaster has made six appearances on the Inc. 5000 list of fastest-growing private companies.

At the heart of it all is our 16 person team — a mission-driven, creatively brilliant group of people who care deeply about doing work that matters. We're building a culture of creativity, excellence, and impact — and we're just getting started.

If you're excited about creating high-quality, design-forward products that inspire people — we'd love to meet you.

The Opportunity:

Our vision is to see all humanity experience God as beautiful — and we believe the future of Christian formation must be creative, accessible, and shaped by culture-makers who care deeply about both truth and creativity.

Over the next 10 years, we're building Alabaster into a category-defining Christian brand — one that spans across more than just book publishing. We're assembling a world-class team of builders, storytellers, and operators to make that vision real — people who are hungry to grow, grounded in purpose, and ready to create products that inspire generations.

If you're looking for a once-in-a-decade opportunity to help shape the future of faith and culture — we'd love to meet you.

At Alabaster, You'll Enjoy

• Ownership and Impact: You'll be trusted to take ownership of your work and make meaningful contributions from day one. We move fast, stay scrappy, and make decisions that drive real results — with plenty of room for initiative and leadership
• A Purpose-Driven Team: We're not just here to sell books — we're here to build something that matters. Every team member plays a role in shaping products that people love, share, and grow with. You'll join a team that cares deeply about craft, culture, and impact
• Top-Tier Team, Grounded in Values: You'll work alongside thoughtful, talented people who lead with humility and believe relationships matter. We're proud of our culture — shaped by people who go above and beyond, care deeply, and show up fully
• Real Results, Not Just Vibes: Alabaster has a 95% employee retention rate, a 5-star Glassdoor review, and has made six appearances on the Inc. 5000 list of fastest-growing private companies. We're not just a great place to work — we're a great team doing great work
  
  

The Role

This is a hands-on, fast-paced role for someone who lives and breathes TikTok, creator culture, and affiliate marketing. As our Marketing Content Coordinator, you'll work directly with creators to make high-performing content, manage our growing TikTok Shop affiliate network, and collaborate with internal teams to drive creative strategy that converts.

You don't need to have years of experience — but you do need to be hungry, curious, and ready to learn fast. If you're someone who scrolls TikTok not just for entertainment but for insight — and you've already joined affiliate Discords or made content yourself — you're probably who we're looking for.

What You'll Do

• Recruit & Manage TikTok Shop Affiliates: Find, onboard, and build relationships with creators who align with our brand. Support them with creative ideas, product details, and promotional assets.
• Identify and Analyze High-Performing Content: Track trends, review top-performing posts, and surface content insights to guide our content and creator strategy.
• Develop Creator Campaigns & Briefs: Write clear, compelling creative briefs and partner with creators to ensure alignment with product messaging, brand, and goals.
• Collaborate with Designers & Branding Team: Work cross-functionally to develop ad concepts, graphics, and promo campaigns that look beautiful and drive results.
• Write & Edit Ad Copy: Support performance marketing with compelling, conversion-driven copy for creators and paid ads.
• Hop on Creator Calls & Make Things Happen: Jump on Zooms or Discord chats with creators to brainstorm, troubleshoot, or coordinate campaigns. You're the face of Alabaster to our creator community.
• Stay Ahead of the Curve: Research industry trends, competitors, and viral content. Know what's working — and bring those insights to the table.
  
  
  

Requirements

Must-Have:

• Experience working with or as a content creator (especially on TikTok or Instagram)
• Comfortable with TikTok Shop and familiar with affiliate networks
• Great people skills — you're confident DMing, emailing, or hopping on calls with creators
• Detail-oriented and able to manage multiple creator relationships at once
• Solid writing skills — from ad copy to creator briefs
• Familiar with Discord and other creator community tools
• Goal-driven and comfortable working in fast-paced, scrappy environments
  
  
  

Nice-to-Have:

• Basic graphic design eye or experience using Canva/Photoshop
• Experience with TikTok Ads Manager or performance creative
• Experience producing UGC-style content yourself
• Familiarity with Christian/faith-based creators or audiences (but not required)
  
  
  

Benefits

What We Offer:

• The expected salary range for this position is $65,000 to $76,000 per year, depending on experience
• Exceptional health coverage (medical, dental, vision) with 99% of premiums covered by us, starting from your first month
• A 401(k) plan with a 3% salary contribution from us, enroll after six months
• Generous paid time off (PTO) and paid holidays
• Enjoy various stipends for work and wellness, and a generous 85% discount on company products
• A collaborative, mission-driven, and growth-oriented work environment
• Opportunity to directly impact the financial strategy of a rapidly growing e-commerce company