Marketing Consultant VI, B2B Performance Marketing

Kaiser Permanente; Pasadena (CA); On-site; USD 166,000 - 214,000; Full time

Job summary

Kaiser Permanente in California, Pasadena is seeking a senior growth marketing leader to translate performance insights into enterprise growth strategies, orchestrate full-funnel engagement, and establish a measurement framework linking marketing to business outcomes.

You will collaborate with analytics, sales, and cross-functional teams to identify growth opportunities and define accountable actions across funnel performance and lifecycle marketing.

Qualifications

• Minimum five (5) years in a leadership marketing role.
• Bachelor’s degree in Marketing or related field; ten years preferred.
• Experience in healthcare or regulated industry preferred.

Responsibilities

• Own funnel performance strategy by synthesizing data into actionable recommendations.
• Lead lower-funnel growth initiatives and activation plans to accelerate pipeline.
• Drive cross-functional growth orchestration with analytics, sales, and experience teams.

Skills

Analytical Skills

Marketing

Strategic Program Management

Negotiation

Project Management

Digital Marketing

Cross-Group Collaboration

Communication

Problem Solving

Education

Bachelor's degree in Marketing or related field

Job description

Job Summary

Our B2B Commercial Group Marketing team is seeking a senior growth marketing leader responsible for translating performance insights into enterprise growth strategies, orchestrating full-funnel customer engagement programs, driving conversion-focused marketing initiatives, and establishing a repeatable framework for measuring and communicating marketing's impact on business outcomes. Working in partnership with analytics, sales, and cross-functional marketing teams, this individual will identify growth opportunities, recommend strategic actions, and provide clear accountability for funnel performance and lifecycle marketing effectiveness. The ideal candidate will have proven experience bridging strategy, performance insight, lifecycle orchestration, and business impact accountability.

Job Summary

Our B2B Commercial Group Marketing team is seeking a senior growth marketing leader responsible for translating performance insights into enterprise growth strategies, orchestrating full-funnel customer engagement programs, driving conversion-focused marketing initiatives, and establishing a repeatable framework for measuring and communicating marketing's impact on business outcomes. Working in partnership with analytics, sales, and cross-functional marketing teams, this individual will identify growth opportunities, recommend strategic actions, and provide clear accountability for funnel performance and lifecycle marketing effectiveness. The ideal candidate will have proven experience bridging strategy, performance insight, lifecycle orchestration, and business impact accountability.

Top 3 Responsibilities

• Own funnel performance strategy by synthesizing multi-campaign, audience, and business performance data into actionable recommendations that improve conversion, pipeline contribution, and business outcomes.


• Lead lower-funnel growth initiatives by developing and optimizing conversion-focused marketing strategies, engagement programs, sales enablement experiences, and demand-to-opportunity activation plans that help move prospects through the buying journey and accelerate pipeline performance.


• Drive cross-functional growth orchestration across marketing, analytics, sales, and experience teams, ensuring clear accountability, streamlined decision-making, and measurable impact.

This senior individual contributor is primarily responsible for leading the development and execution of integrated marketing communications programs and strategies, leading and conducting complex market data collection and synthesis, and providing direction and subject matter expertise to creative team. This position leads and drives complex marketing projects, leads and drives the design and implementation of complex marketing strategies, and leads and drives the development and implementation of complex strategic go-to-market plans.

Essential Responsibilities

• Practices self-leadership and promotes learning in others by soliciting and acting on performance feedback; building collaborative, cross-functional relationships; communicating information and providing advice to drive projects forward; adapting to competing demands and new responsibilities; providing feedback to others, including upward feedback to leadership; influencing, mentoring, and coaching team members; fostering open dialogue amongst team members; evaluating and responding to the strengths and weaknesses of self and unit members; and adapting to and learning from change, difficulties, and feedback.


• Drives the execution of multiple work streams by identifying customer and operational needs; developing and updating new procedures and policies; gaining cross-functional support for objectives and priorities; translating business strategy into actionable business requirements; obtaining and distributing resources; setting standards and measuring progress; removing obstacles that impact performance; guiding performance and developing contingency plans accordingly; solving highly complex issues; and influencing the completion of project tasks by others.


• Leads and conducts complex market data collection and synthesis by interpreting data and insights to turn them into actionable, evidence-based marketing plans; partnering with research and strategy teams to gather marketplace and consumer dynamics to drive marketing strategies; defining market research needs; partnering with analytics teams to drive marketing strategies and track performance; and reporting and optimizing ROI on strategies and tactics.


• Leads and drives the design and implementation of complex marketing strategies by ensuring strategies support membership growth, retention, and product/service promotion initiatives to meet business goals; developing strategic plan deliverables; verifying brand consistency and brand standard compliance through all marketing channels; conducting and leveraging market research to identify new opportunities and/or validate assumptions; analyzing sales and marketing metrics; creating reports and presenting results; tracking progress to overall enterprise objectives; and driving improvement and optimization efforts toward established goals.


• Leads and drives the development and implementation of complex strategic go-to-market plans by managing relationships with channel partners; assessing and validating channel partner needs and performance on an ongoing basis; investigating audience needs using data-driven learnings to evaluate and identify new multi-channel opportunities; and leading channel marketing programs to drive go-to-market strategies.


• Leads the development and execution of integrated marketing communications programs and strategies by integrating business-to-business, business-to-consumer, and line of business; analyzing information from market research teams to understand stakeholder attitudes and needs; translating insights into promotional strategies; working with enterprise teams to align activities; communicating consistent positioning and messages across all media; evaluating effectiveness of plans, programs, and campaigns; and making recommendations to optimize campaigns.


• Leads and drives complex marketing projects by developing and updating project plans; identifying and managing cross-functional stakeholder contacts; assembling teams based on project needs and team member strengths; forecasting and adhering to project budget; participating in vendor selection; defining scope of vendor contracts; managing vendor relationships; presenting project updates; and managing project financials and deliverables.


• Provides direction and subject matter expertise to creative team by gathering data, research, and customer input and sign-off to develop an understanding of the work; collaborating with communication and marketing teams; developing and writing complete creative briefs that inform and inspire writers, designers, and other creative professionals; reviewing the completed brief with the customer and relevant stakeholders; and presenting the brief.

Knowledge, Skills and Abilities: (Core)

• Ambiguity/Uncertainty Management


• Attention to Detail


• Business Knowledge


• Communication


• Critical Thinking


• Cross-Group Collaboration


• Decision Making


• Dependability


• Diversity, Equity, and Inclusion Support


• Drives Results


• Facilitation Skills


• Health Care Industry


• Influencing Others


• Integrity


• Learning Agility


• Organizational Savvy


• Problem Solving


• Short- and Long-term Learning & Recall


• Teamwork


• Topic-Specific Communication

Knowledge, Skills and Abilities: (Functional)

• Analytical Skills


• Business Planning


• Digital Marketing


• Emotional Intelligence


• Financial Acumen


• Getting Work Done Through Others


• Marketing


• Negotiation


• Project Management


• Social Media


• Strategic Alignment


• Strategic Program Management


• Vendor Management


• Written Communication

Minimum Qualifications

• Minimum five (5) years experience in a leadership role with or without direct reports.


• Bachelors degree in Marketing, Integrated Marketing Communications, Journalism, Humanities, Business, Social Science, or related field and Minimum ten (10) years experience in marketing, communications, or a directly related field. Additional equivalent work experience in a directly related field may be substituted for the degree requirement.

Preferred Qualifications

• Three (3) years experience managing operational or project budgets.


• Two (2) years in health care or another heavily regulated industry (e.g., Banking).

Primary Location

California,Pasadena,Green Street/IDS

Scheduled Weekly Hours

40

Shift

Day

Workdays

Mon, Tue, Wed, Thu, Fri

Working Hours Start

08:00 AM

Working Hours End

05:00 PM

Job Schedule

Full-time

Job Type

Standard

Worker Location

Flexible

Employee Status

Regular

Employee Group/Union Affiliation

NUE-PO-01|NUE|Non Union Employee

Job Level

Individual Contributor

Department

Po/Ho Corp - HP Prod - Direct Mktg Admin - 7016

Pay Range

$165700 - $214390 / year

Kaiser Permanente strives to offer a market competitive total rewards package and is committed to pay equity and transparency. The posted pay range is based on possible base salaries for the role and does not reflect the full value of our total rewards package. Actual base pay determined at offer will be based on labor market data, internal alignment, and a candidate's years of relevant work experience, education, certifications, skills, and geographic location.

Travel

Yes, 10 % of the Time

Work Setting

Flexible

Worker location must align with Kaiser Permanente's Authorized States policy.

Kaiser Permanente is an equal opportunity employer committed to fair, respectful, and inclusive workplaces. Applicants will be considered for employment without regard to race, religion, sex, age, national origin, disability, veteran status, or any other protected characteristic or status.