Marketing Consultant

MedStar Health; Raleigh (NC); Remote; USD 70,000 - 90,000; Full time

Job summary

MedStar Health seeks a Marketing Consultant for a 5-month remote role focused on digital marketing strategies for customer acquisition. You will collaborate with various stakeholders and support critical marketing initiatives, leveraging your experience in digital campaigns and project management to drive success in a fast-paced environment.

Qualifications

• Relevant experience in digital marketing, preferably with Medicare.
• Strong ability to drive projects to completion.
• Comfortable working in a fast-paced, virtual environment.

Responsibilities

• Manage day-to-day digital media campaigns including social, display, and paid search.
• Support development of campaign landing pages and compliance reviews.
• Monitor campaign performance and report KPIs.

Skills

Digital Marketing

Attention to Detail

Project Management

Tools

MarTech Platforms

Job description

Job Title: Marketing Consultant

Duration: 5 Months

Location: Remote



Summary:

We are looking for a talented and experienced Marketing Consultant to join our team. This person will report to the Senior Manager of Digital and DRTV Marketing with two peers. In this role, this person will step into a high impact position and help support critical digital marketing initiatives for new customer acquisition while ensuring continuity across our team and stakeholders. This is a great opportunity to work with a fast-paced, collaborative team and make a measurable difference. Must be comfortable and highly effective with virtual collaboration.



Key Responsibilities:

• Manage day-to-day of various digital media campaigns (social, display, digital video, paid search), trafficking and tracking set up (tagging, UTMs, custom parameters, etc.)


• Support development of a campaign landing page


• Manage compliance reviews and filings for materials


• Collaborate with agencies and stakeholders to ensure campaigns launch on time and fully compliant


• Monitor campaign performance and reporting KPIs constantly to support prospect acquisition


• Partner with internal stakeholders including analytics and compliance


• Support campaign set up, creative trafficking matrix management, and QC

Qualifications:

• Relevant experience in digital marketing; preference for previous Medicare experience or working in a highly regulated environment


• Strong ability to pick up existing processes and drive projects to completion with keen attention to detail


• Comfortable working in a fast-paced, virtual environment


• Prior experience with MarTech platforms