Marketing & Communications Sr. Specialist 4 (Team Lead) - Tyson's, VA

M.C. Dean; Virginia, Tysons (MN, VA); On-site; USD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a Marketing Communications Sr. Specialist to enhance brand visibility and client growth. This role involves leading strategic marketing campaigns, managing events, and supporting corporate communications. The ideal candidate will have extensive experience in marketing, a strong grasp of technical content, and the ability to collaborate effectively within a dynamic team. This position offers an exciting opportunity to contribute to innovative marketing strategies and initiatives that drive organizational success and improve customer engagement.

Benefits

Medical, dental, and vision insurance

Paid time off

Tuition reimbursement

401k Retirement Plan

Paid maternity leave

Military Reserve pay offset

Qualifications

• 8+ years of experience in marketing communications.
• Excellent written communication skills with mastery of AP Style.
• Ability to manage integrated campaigns effectively.

Responsibilities

• Lead integrated marketing communications campaigns and corporate communications programs.
• Manage marketing events and develop multimedia marketing materials.
• Conduct market intelligence and establish campaign metrics.

Skills

Marketing Communications

Campaign Management

Content Creation

Brand Stewardship

Analytical Skills

Team Collaboration

Technical Writing

Education

Bachelor's Degree in Business, Marketing, or Communications

Master's Degree

Tools

Microsoft Office

Adobe Creative Suite

CRM Systems

SharePoint

Web Analytics Tools

Job description

Overview

M.C. Dean is Building Intelligence. We design, build, operate, and maintain cyber-physical solutions for the nation's most recognizable mission critical facilities, secure environments, complex infrastructure, and global enterprises. The company's capabilities include electrical, electronic security, telecommunications, life safety, automation and controls, audio visual, and IT systems. M.C. Dean is headquartered in Tysons, Virginia, and employs more than 5,800 professionals who engineer and deploy automated, secure, and resilient power and technology systems; and deliver the management platforms essential for long-term system sustainability.

Why join M.C. Dean? Our people are inspired by the way engineering and innovation enhance customer outcomes, improve lives, and change the world for the better. We are driven by our core values of agility, expertise, and trust.

M.C. Dean is seeking a Marketing Communications Sr. Specialist to join our dynamic team based in Tysons, VA. Together we are enhancing M.C. Dean's brand visibility, enabling client growth, promoting employee engagement, and advancing organizational development.

Responsibilities

Advance strategic, integrated marketing communications campaign efforts and corporate communications programs on behalf of the department. The senior specialist will also serve as a team lead, managing strategic initiatives, coaching junior staff, and supporting department leadership to advance M.C. Dean's marketing maturity.

The marketing and communications department operates in a highly-collaborative structure that requires each of us to support other members of the team responsible for driving high-priority initiatives. The senior specialist will lead key strategic programs and initiatives as well as support projects led by other members of the team.

Corporate Marketing & Sales Enablement:

• Integrated Marketing Campaigns: Work with department leadership to formulate and implement market-specific, omni-channel (earned, owned, shared and paid) marketing and communications campaigns. The specialist will lead several assigned 'beats' and will support one or more campaigns each year working closely with operational leaders and subject matter experts.
• Marketing Events and Promotions (Virtual and In-Person): Plan, manage and develop annual conferences, events, and award submissions and department calendars. Lead client-focused marketing and corporate communications activities through the development of print, digital and multimedia marketing toolkit materials and management of virtual and in-person client-, employee- and recruiting-focused tradeshows and events.
• Sales Integration and Marketing Platform Enhancements: Support development and launch of new website, CRM, and social media integrations and enhancements to advance direct client marketing efforts. Participate in and facilitate functional cross-training initiatives to share successes and best practices across the marketing and communications function and with operational stakeholders.

Branding & Corporate Communications:

• Branding: Provide brand stewardship through all marketing and communications activities. Support brand consistency, training and resource development for the upcoming brand refresh and roll out across web, social and internal communications platforms.
• Editorial: Prepare communications and collateral for internal and external audiences. Work with internal stakeholders to write news stories, marketing collateral, presentations, video scripts and displays. The specialist will support quality control and editing of internal and external news stories, as well as print and digital content.
• Change Management: Lead change communications campaigns, including message development, employee engagement, and promotional launches for priority human resources, information technology, and safety initiatives.

Research & Reporting:

• Marketing Intelligence Support: Support department market intelligence, competitive analysis and market segmentation research and reporting efforts.
• Department Reporting: Work with the marketing and communications leadership to establish campaign metrics. Gather quantitative and qualitative data to obtain feedback on marketing and communications activities and strategies. Present findings and make recommendations for further action. Provide input for weekly, monthly, quarterly and annual reports.

Qualifications

• Applicants selected must have minimum 8+ years of experience with a Bachelor's Degree in Business, Marketing, or Communications; Masters preferred.
• Previous experience consulting for a professional services, technology or AEC firm
• Familiarity with U.S. federal contracting
• Demonstrated expertise working with highly technical content and tailoring information for both lay and specialized audiences
• Excellent written communications skills with mastery of AP Style guidelines
• Experience managing integrated campaigns as an external or in-house consultant
• Experience managing marketing and employee events, site tours and demonstrations
• Mastery of Microsoft Office (Word, Excel, PowerPoint) and familiarity with Adobe Creative Suite (InDesign, Illustrator, Photoshop)
• Familiarity with SharePoint and website content management systems
• Experience with web analytics and media and social media distribution and tracking tools
• Must enjoy working with information that is technical in nature and have the ability to tailor that information for both lay and specialized audiences
• Highly collaborative team player willing to jump in to support others on the team
• Must be adaptable and able to work in a fast-paced environment with tight deadlines, and creatively solve problems
• Organizational skills and attention to detail
• Demonstrated analytical skills with research experience
• Ability to interface with all levels of management
• Willingness to work more than 40 hours per week
• Ability to travel
• Applicant selected must have the ability to obtain a security clearance.

Desired / Advantageous Qualifications:

• Mastery of with Adobe Creative Suite (InDesign, Illustrator, Photoshop)
• Experience with data/statistical analysis tools
• Basic HTML and CSS a plus
• Master's degree a plus

We offer an excellent benefits package including:

• A competitive salary
• Medical, dental, vision, life, and disability insurance
• Paid time off
• Tuition reimbursement
• 401k Retirement Plan
• Military Reserve pay offset
• Paid maternity leave

Abilities:

• Exposure to computer screens for an extended period of time.
• Sitting for extended periods of time.
• Reach by extending hands or arms in any direction.
• Have finger dexterity in order to manipulate objects with fingers rather than whole hands or arms, for example, using a keyboard.
• Listen to and understand information and ideas presented through spoken words and sentences.
• Communicate information and ideas in speaking so others will understand.
• Read and understand information and ideas presented in writing.
• Apply general rules to specific problems to produce answers that make sense.
• Identify and understand the speech of another person.