Marketing Communications Specialist - REMOTE BASED -

ASG Search; United States; Remote; USD 55,000 - 75,000; Full time

Job summary

A leading company needs a Marketing Communications Specialist ideally with 2+ years in marketing management and digital marketing. This remote role will involve brand management, digital marketing strategies, and close collaboration with sales and product managers. The candidate should have strong skills in SEO, SEM, and tools like WordPress and Adobe Suite.

Qualifications

• 2+ years of marketing management experience.
• 2+ years of digital marketing experience.
• Experience in building materials or plumbing industry is desirable.

Responsibilities

• Lead marketing efforts in coordination with sales and product managers.
• Manage customer communication via email distribution platforms.
• Define digital channels and communication strategies.

Skills

Bilingual Spanish

SEO

SEM

Teamwork

Cross-functional influence

Education

Bachelor’s degree in Fine Arts

Bachelor’s degree in Graphic Design

Bachelor’s degree in Communications

Bachelor’s degree in PR

Bachelor’s degree in Marketing

Bachelor’s degree in Journalism

Tools

WordPress

Illustrator

InDesign

Photoshop

CRM tools

Mailing tools

PIM tools

Job description

Immediate need for a Marketing Communications Specialist for a large plumbing manufacturer in the Midwest. This position is REMOTE based. For immediate consideration, please send your resume to [e-mail]. Thank you!

Primary Roles and Responsibilities:

Brand Management and Marketing Communications
• Master the brand book for each brand. Oversee the use and application of the brands across all internal and external platforms.
• Develop communication strategies for each segment.
• Lead marketing efforts in coordination with Sales and Product managers, including trade shows, product photography, lifestyle images, incentive programs, and campaigns with distributors.
• Support programs, promotions, and projects to achieve company and sales goals.
• Collaborate with internal and external teams to develop digital and printed materials such as catalogues, price lists, manuals, visual packing designs, and flyers.
• Oversee preparation of communications, media, and presentations.
• Work with Product managers and Engineering to draft Technical and Product Bulletins.
• Build and maintain an asset library using PIM tools; serve as the point of contact for photos, videos, animations, etc., including support for EDI and digital marketplaces.
• Manage customer communication via email distribution platforms.
• Develop relationships with PR/media contacts and service providers.
• Create strategic communication plans for content promotion and dissemination.

Digital Marketing:

• Define digital channels and communication strategies for Mansfield and Vortens, considering target audiences.
• Establish KPIs and goals to measure digital marketing success.
• Collaborate with teams to maintain websites and social media channels.
• Develop content aligned with events, trade shows, product launches, and promotional calendars.
• Set up publication calendars for digital channels.
• Monitor consumer reviews and respond appropriately.
• Track competitor digital activities and respond as needed.
• Manage product data syndication.
• Plan and coordinate trade shows and marketing activities, including booth design and promotional materials.
• Manage the strategy and planning of meetings, trade shows, and events.

Customer Relationship Management:

• Define customer contact responses in collaboration with sales, customer service, and product teams.
• Manage databases of key audiences for communication and engagement.
• Capture and nurture leads through CRM tools.
• Handle budgeting and administrative tasks.
• Manage relationships and contracts with agencies and vendors for web services, social media, advertising, and tools to enhance brand awareness and sales.

Required Knowledge, Skills, and Abilities:

• 2+ years of marketing management experience
• 2+ years of digital marketing experience
• Experience working with agencies and graphic designers
• Bilingual Spanish is a plus
• Bachelor’s degree in Fine Arts, Graphic Design, Communications, PR, Marketing, Journalism, or related field
• Experience in building materials or plumbing industry is desirable
• B2B marketing experience
• SEO and SEM strategies
• Intermediate knowledge of WordPress
• Skills in Illustrator, InDesign, Photoshop
• Experience with PIM tools and product data syndication
• CRM and mailing tools proficiency
• Management of business social media accounts
• Vendor relationship management skills
• Technical understanding of plumbing products
• Knowledge of distribution channels and customer bases
• Strong teamwork and cross-functional influence skills