Marketing Communications & PR Analyst

Kia America; Irvine (CA); On-site; USD 60,000 - 90,000; Full time

Job summary

Kia America in Irvine, CA, is seeking a Marketing Communications & PR Analyst to support North America’s Brand Experience initiatives. You will coordinate regional PR, partnerships, sponsorships and experiential programs, serving as a liaison between Headquarters and the US, Canada, and Mexico teams.

The role focuses on aligning programs, tracking activities, and producing executive-level reports and updates, with responsibilities spanning content creation, KPI reporting, and cross-functional

Qualifications

• Bachelor’s degree in Business Administration, Marketing, Communications, or Public Relations.
• 0–3 years of experience in Marketing, Communications, Public Relations, Events, Partnerships, or related field.

Responsibilities

• Support regional marketing communications, including PR, partnership, sponsorship, and experiential initiatives across North America.
• Coordinate with HQ and regional teams to ensure alignment on programs and deliverables.
• Track regional PR activities, media coverage, partnerships, sponsorship activations, experiential programs, and reporting.
• Develop program recaps, management updates, and performance summaries.
• Prepare executive-level presentations, briefings, and leadership reports.
• Consolidate recurring reports and maintain project trackers, dashboards, and KPI reporting.

Education

Bachelor’s degree or equivalent

Job description

At Kia, we’re creating award-winning products and redefining what value means in the automotive industry. It takes a special group of individuals to do what we do, and we do it together. Our culture is fast-paced, collaborative, and innovative. Our people thrive on thinking differently and challenging the status quo. We are creating something special here, a culture of learning and opportunity, where you can help Kia achieve big things and most importantly, feel passionate and connected to your work every day.

Kia provides team members with competitive benefits including premium paid medical, dental and vision coverage for you and your dependents, 401(k) plan matching of 100% up to 6% of the salary deferral, and paid time off. Kia also offers company lease and purchase programs, company-wide holiday shutdown, paid volunteer hours, and premium lifestyle amenities at our corporate campus in Irvine, California.

Status

Nonexempt

General Summary

The Marketing Communications & PR Analyst supports North America’s Brand Experience initiatives by coordinating and reporting on marketing communications activities, including public relations (PR), partnerships, sponsorships, experiential programs, and other strategic initiatives. This role serves as a key liaison between Headquarters and Kia’s US, Canada, and Mexico organizations, supporting alignment, communication, and visibility across the region.

Essential Duties And Responsibilities

Priority One – 50%

Marketing Communications, Partnership & Experiential Support

• Support the development and execution of regional communications, PR, partnership, sponsorship, and experiential initiatives across North America.
• Coordinate with KUS, KCA, KMX, HQ, and external partners to ensure alignment on key programs and deliverables.
• Track and monitor regional PR activities, media coverage, partnerships, sponsorship activations, experiential programs, and associated reporting.
• Develop program recaps, management updates, and performance summaries.

Priority Two – 30%

Headquarters & Regional Coordination

• Serve as a liaison between HQ and KUS/KUS/KMX to facilitate communication, project alignment, and information sharing.
• Coordinate cross-functional initiatives involving Marketing, PR, and external partners.
• Manage meeting agendas, presentation materials, meeting recaps, and follow-up actions.
• Monitor key deliverables and ensure alignment with regional and global objectives.
• Support implementation and localization of HQ-led initiatives across North America.

Priority Three – 20%

Executive Reporting & Business Operations

• Develop executive-level presentations, briefing materials, business updates, and leadership reports.
• Consolidate recurring reports across North America and maintain project trackers, dashboards, and KPI reporting.
• Support annual planning, business reviews, and management reporting.
• Ensure timely and accurate delivery of reporting materials to leadership and HQ stakeholders.

Personally Performed Duties

• Support regional marketing communications initiatives, including PR, partnership, experiential, and CSR initiatives across North America.
• Coordinate communications and activities between HQ and North American subsidiaries (KUS, KCA, and KMX).
• Develop executive presentations, business updates, and recurring reports for management and HQ stakeholders.
• Track key projects, timelines, budgets, and deliverables to ensure timely execution and reporting.
• Support media monitoring and performance reporting for regional communications initiatives.
• Consolidate regional updates and provide status reporting on communications, partnerships, experiential programs and CSR activities.
• Support agency/vendor coordination, regional meetings, and follow-up actions.

Qualifications/Education

• Bachelor’s degree (Business Administration, Marketing, Communications, Public Relations preferred) or equivalent work experience required.

Job Requirement

Overall Related Experience

• 0 - 3 years of experience in Marketing, Communications, Public Relations, Events, Partnerships, Project Coordination, or related field.
• Experience supporting communications, events, sponsorships, partnerships, or agency relationships preferred.