Marketing Communications Manager

Eppendorf; Worcester (MA); Remote; USD 110,000 - 125,000; Full time

Job summary

A life sciences company based in Worcester, Massachusetts, is seeking a Marketing Manager to lead integrated marketing strategies and campaign execution. The ideal candidate will have 5-7 years of marketing experience, strong project management skills, and familiarity with CRM systems. This role offers a remote working option with a competitive compensation range of $110k - $125k annually.

Benefits

Comprehensive Bonus Structure

Competitive total rewards package

Opportunity to improve living conditions

Qualifications

• Minimum of 5-7 years of related work experience in marketing.
• Experience in an international and matrixed organization.
• Life science industry experience is desirable.

Responsibilities

• Partner with stakeholders to build customer-centric campaigns.
• Drive operational campaign process and oversee nomenclature.
• Create experiential event concepts and manage tradeshow strategy.

Skills

Project management skills

CRM systems knowledge

Cross-cultural team collaboration

Marketing strategy development

Education

Bachelor’s or Master’s degree in marketing or communications

Tools

Microsoft Dynamics

Power BI

SAP

Job description

Your challenges

• Partner with stakeholders across the organization to help build campaigns and programs that include omnichannel and integrated marketing strategies, which are customer-centric while optimizing desired results

• Own campaign and creative brief process to ensure a clear, concise, and comprehensive communication to stakeholders

• Drive operational campaign process, execution, efficacy and data. Oversee campaign nomenclature structure, parameters, and tracking

• Oversee lead process from inception to sales handover, driving consistency and accuracy, ensuring the process is strategic, efficient, and is optimized for results

• Build relationships with media partners and/or agencies, negotiate contracts, develop and oversee advertising schedule/editorial calendar, project manage creative, provide guidance to stakeholders, report and analyze activity results, track budget

• Draft press releases, manage media lists, distribute releases, pitch media, report results, deliver media training/coaching

• Create experiential event experiences with unique event concepts, booth design, activation and program management using marketing automation software

• Own tradeshow strategy and budget, identify opportunities of new shows to attend, manage calendar, make recommendations on participation such as speaking and sponsorship opportunities, oversee end-to-end tradeshow process from tradeshow selection through leads

• Create and optimize event "packages" so they are easily activated on-site (events may include table-top shows, symposiums (Eppi Days), etc.

• Drive the overall webinar experience, including consulting on best practices for engagement.

• Capture and analyze data for marketing communication channels, determine success metrics, identify areas of success and areas of improvement, and make recommendations

• Develop reports which showcase data, outcomes, and recommendations for marketing communication channels clearly and concisely to ensure campaign effectiveness

Your expertise

• Up to 20% travel requirement (domestic & international)

• Completed (Bachelor’s or Master’s) degree in marketing, communications or similar concentration

• Minimum of 5-7 years of related work experience in marketing

• Experience in an international and matrixed organization. Ideally, working with cross-cultural teams.

• Working knowledge of CRM systems (Microsoft Dynamics a plus)

• Knowledge of Power BI and SAP preferred

• Life science industry experience is desirable

• Strong project management skills

Your benefits at Eppendorf

• Compensation: $110k - $125k annually

• Comprehensive Bonus Structure

• Remote position

• Competitive total rewards package including health, financial, and education benefits

• Contribute to improving the human living condition

• Direct impact on business