Marketing Communications Manager

LifeNet Health; Virginia Beach (VA); On-site; USD 87,000 - 116,000; Full time

Benefits offered by this job

Medical Coverage

Profit Sharing

403(b) Plan

Parental Leave

Tuition Reimbursement

Job summary

LifeNet Health in Virginia Beach, VA is seeking a Marketing Communications Manager to elevate the company's reputation across the Biologics division. You will lead multi-channel marketing campaigns and content strategies spanning email, websites, social media, PR, events, and video to reach healthcare and medical device audiences.

You\'ll collaborate with internal departments and external agencies to translate strategy into assets, while measuring performance against clear indicators and

Qualifications

• Bachelor's Degree required with 5+ years of marketing and public relations program experience.
• Experience developing, executing and assessing marketing programs across paid, earned, shared and owned media.

Responsibilities

• Develops, implements and analyzes marketing and communications programs across designated divisions.
• Leads strategic development and measurement of the social media program and prepares press releases and media relations activities.
• Serves as liaison to internal/external resources to ensure project progress and meets performance metrics.
• Manages communications planning and deployment, including proactive advertising and editorial calendars.

Skills

Relationship Management

Communication Skills

Microsoft Office

Organizational Skills

Time Management

Campaign Management

Develop Communication

Education

Bachelor's Degree

Tools

Sugar Markets

Marketo

Salesforce

HubSpot

Job description

AT LIFENET HEALTH, YOU ARE THE ADVANTAGE

Every day, YOU help us to save lives, restore health, and bring hope to patients and families around the world. At LifeNet Health, we cultivate growth, innovation, and collaboration, where your contributions drive solutions that benefit humanity.

Together, we are united by a mission greater than ourselves, a purpose rooted in healing.

ABOUT THIS JOB

Location: Virginia Beach, VA (Concert Drive)

Department: Marketing Communications

Schedule: 8:15AM – 5:00PM ET

Clinical Status: Non-Clinical

HOW YOU’LL MAKE AN IMPACT

As a Marketing Communications Manager, you’ll play a vital role in advancing our mission. In this position, you will elevate and expand the reputation of LifeNet Health, the Biologics division, and its clinical solutions through multi-channel marketing campaigns and content marketing strategies— incorporating paid, earned, shared and owned media to reach target audiences in the health care and medical device spaces. Collaborate with designated client departments to align strategies with department and corporate objectives and to assess campaigns across all media based on clearly identified performance indicators. Work with internal and external resources, including agencies, to bring strategies to reality utilizing tactics across email, websites, social media, public relations, live events, content marketing, and video/multimedia.

Your work will have purpose every single day, contributing directly to life-changing outcomes.

WHAT YOU’LL DO

• Programs Management: Develops, implements, and analyzes marketing and communications programs across designated divisions, working closely with department leadership to ensure alignment and effectiveness based on corporate and strategic objectives. Ensures marketing communication programs, corporate communications, promotional materials, and employee communications materials for brand consistency, grammar, corporate style and tone, and adherence to writing and visua l standards.
  
• Public Relations: Leads strategic development, tactical execution, and performance measurement of organization’s social media program. Coordinates creation, review, approval, and deployment of press releases and other media relations activities supporting regional and national objectives.

• Project Coordination: Serves as liaison to internal and external resources required to ensure daily progress of designated projects. Ensures performance measures are in place for each project.
  
• Communications Planning: Manages communications planning and deployment activity, including code development (with colleagues and leadership) of proactive advertising, promotion, and editorial calendars.

WHAT YOU’LL BRING

Minimum Requirements:

• Bachelor's Degree
• Five (5) years of Experience developing, executing, and assessing comprehensive marketing and public relations programs — including paid, earned, shared and owned media — in a corporate or agency setting.

Preferred Experience/Skills/Certifications:

• Bachelor’s Degree in Marketing, Communications, Business, or related field
• Manage Marketing Campaigns: Effective utilization of marketing automation platforms desired- Recent experience within marketing automation platforms (such as Sugar Markets, Marketo, Salesforce, and Hubspot) developing workflows, triggers, audience segments, and nurture/ drip campaigns.

Key Knowledge, Skills, & Abilities:

• Relationship Management: Builds and sustains partnerships across organizational boundaries and functions as well as outside of the organization to achieve common goals and outcomes.
• Communication Skills: Written, verbal and presentation; ability to engage, inspire, and influence people.
• Microsoft Office: Proficient in Microsoft Office.
• Organizational Skills: Ability to plan, implement, and monitor assignments effectively to meet the needs of the business.
• Time Management: Ability to use time in an effective and productive manner with ability to work under pressure with tight timelines, make critical decisions, and maintain a sense of focus and urgency.
• Manage Marketing Campaigns: Includes experience in message creation, content development, audience targeting/ segmentation- utilizing email, social media, and web platforms.
• Develop Communication: Demonstrate capacity to communicate overall strategies and tactical requirements to internal (such as graphic designer) and external (creative agency, web developer) resources in order to develop high- quality and effective assets.

WHY JOIN LIFENET HEALTH

When you join LifeNet Health, you're not just taking a job, you’re joining a mission-driven community dedicated to making a global impact through regenerative medicine. You’ll be part of a workplace that values authenticity, collaboration, and the drive to make a difference.

We recognize that great work happens when people feel supported. That’s why our total rewards package is designed to help you thrive both professionally and personally.

Here’s how we support YOU:

• Affordable Medical, Dental, and Vision Coverage- Comprehensive care that won’t break the bank.
• Profit Sharing Plan- Share in the success you help create.
• 403(b) Retirement Plan- Invest in your future with confidence.
• Paid Parental Leave- 6 weeks to bond with your newest family member.
• Corporate Sponsored Events- Celebrate milestones and build connections.
• Generous Paid Time Off- Because balance matters:
  • 18 vacation days (based on position, tenure, and state laws)
  • 9 sick days (subject to local and state regulations)
  • 9 holidays (7 standard + 2 floating)
• Flexible Work Program- For approved roles, how and where you perform best.
• Tuition reimbursement- We invest in your growth and education.
• Career & Leadership Development- Expand your impact and potential.
• Wellness Program- Prioritize your health with holistic resources.
• Employee Assistance Program (EAP)- Support for you and your household.
• Incredible teammates- Collaborate with passionate, dedicated professionals.
  

Note: All benefits are subject to eligibility requirements and may be modified at any time, with or without notice, unless otherwise required by law. This job posting does not constitute an employment contract and does not alter the “at-will” nature of employment at LifeNet Health.

COMPENSATION

Salary Range: $87,226 to $116,301 annually

Final compensation will be based on factors such as geographic location, qualifications, and prior relevant experience. The pay range for this position is $87,226 annually (entry level qualifications) to $116,301 annually (experienced in this role).

EQUAL OPPORTUNITY EMPLOYER

LifeNet Health is an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other legally protected status.

As part of our commitment to safety, we maintain a drug‑free workplace and conduct pre-employment substance abuse screening.