Marketing Communications Manager

GoMining; United States; Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Remote work option

Professional development support

Generous leave

Team retreats

Job summary

GoMining seeks a hands-on marketing communications lead to orchestrate launches across its portfolio—from Digital Miners to the GOMINING token and Wallet. You will own the company-wide communications calendar and ensure every message is clear, on-brand and timely.

This individual contributor role sits at the center of product go-to-market, brand, content, CRM, community and PR, coordinating across teams to ship copy, briefs and assets on schedule.

Qualifications

• Excellent command of written English; ability to translate complex concepts into clear copy.
• Proven track record delivering multi-channel campaigns from brief to results.
• Experience coordinating internal teams and external agencies.
• Strong organizational skills and deadline discipline.

Responsibilities

• Own a single, company-wide marketing communications calendar with timelines and owners.
• Run end-to-end launches across CRM, in-product messaging, social, websites and PR.
• Write briefs translating business goals into actionable creative briefs.
• Prioritize work across product, legal, compliance and design to hit deadlines.
• Pull post-campaign results and inform the next brief with insights.

Skills

Strong writing & editing

Project management

Multi-channel launches

Agency coordination

Data-driven marketing

Job description

GoMining runs a portfolio, not a single product: Digital Miners, the GOMINING token, GoMining Card, Simple Earn, Wallet, Miner Wars, Academy, Travel, Launchpad and the VIP programme. Each of them ships, launches and promotes on its own rhythm — and today those messages reach the same user through the same channels without a single owner making sure they add up to one coherent story.

That owner is this role.

You'll sit at the centre of marketing as the connective layer between product go-to-market, brand, performance, content, CRM, community, design and PR. Half the job is orchestration: owning the communications calendar and running launches end to end, on time, across every channel. The other half is the message: making sure what we say about any product is clear, consistent, on-brand and worth a user's attention.

This is a hands‑on individual contributor role with company‑wide visibility. You will not manage a team — you will manage the flow of work between several of them.

What you'll do

Orchestration — own how communication gets made and shipped

• Own a single, company-wide marketing communications calendar: every product launch, feature release, campaign, promo and announcement in one place, with owners and dates.
• Run launches end to end - both product and brand comms. Take the go‑to‑market input from product marketing leads and turn it into a channel plan — CRM (email, push, in‑app inbox), in‑product surfaces, community, social, website and blog, app stores, paid support assets, PR — then drive it to delivery.
• Write the briefs. Translate business goals into creative and content briefs that designers, motion designers and copywriters can actually execute against, with clear deliverables and deadlines.
• Be the single window into the design and production team. Prioritise, sequence and unblock requests instead of letting every stakeholder queue separately.
• Hold the timeline. Chase dependencies across product, legal, compliance and finance so assets are approved and live on the date we committed to.
• Coordinate joint communications with partners, collaborations and sponsorships.
• Close the loop: pull post‑campaign results with the analytics and CRM teams, run the retro, and turn what you learn into the next brief.

Message — own what we say and how it sounds

• Build and maintain the messaging architecture across the portfolio: what each product promises, to whom, in what words, and how the products connect into one proposition.
• Turn technical and financial mechanics — mining rewards, tokenomics, cashback, yields, VIP tiers — into copy a first‑time user understands without a glossary.
• Own tone of voice and message consistency in practice, not just in a deck: review outgoing communications against brand and messaging guidelines before they ship.
• Maintain the shared toolkit — messaging docs, key‑message one‑pagers, FAQ and objection handling, launch templates — so other teams stop reinventing product copy.
• Write and edit the high‑stakes pieces yourself: launch announcements, product pages, campaign concepts, executive and partner‑facing materials.
• Work within the advertising and financial‑promotion constraints of each channel and jurisdiction, together with legal and compliance, so approved copy is also compliant copy.
• Track how competitors and the wider crypto and fintech market communicate, and bring back what's worth noting.

What success looks like

First 1 month — the calendar exists and is trusted; every product's messaging is documented in one place; the brief‑to‑delivery process is running without you being chased.

First 3 months — launches ship on schedule with a full channel set as the default, not the exception; message consistency across channels is visibly better; each launch produces a documented result and a next‑step recommendation.

• 4+ years in marketing communications, product marketing, integrated campaigns or brand communications — in‑house at a fintech, marketplace, consumer app or scale‑up, or agency‑side with comparable clients.
• Proven end‑to‑end ownership of multi‑channel launches: you can walk us through campaigns you ran from brief to results, and say honestly what worked and what didn't.
• Strong writing and editing in English (C1+). You'll be assessed on real copy, not on adjectives in a CV.
• Genuine project management ability — prioritisation, dependency tracking, working to deadlines and budget across teams you don't manage.
• The ability to hold a high creative bar while saying no, moving a date, or telling a senior stakeholder their request is out of scope.
• Comfort with complex products: you enjoy the work of understanding a mechanic properly before writing about it.
• Data literacy — you read campaign performance and use it to change the next brief.
• Experience coordinating external agencies or creative studios.

Would be a plus

• Experience in crypto, Web3, mining, trading, neobanking, payments or investment products.
• Familiarity with advertising restrictions on financial and crypto products across ad platforms and jurisdictions.
• Experience building brand or messaging systems from scratch rather than inheriting a finished one.
• Additional languages.

• Professional growth: support for courses, conferences, and English learning (up to 100% coverage).
• Work‑life fit: remote or hybrid format with flexible hours across international teams.
• Paid leave: up to 20 vacation days + 8 company holidays + 5 personal days per year
• Recognition programs: structured performance reviews and team awards.
• Team culture: retreats in international locations (for example, company apartments in Cyprus).