Marketing Communications Manager

Eppendorf; New York (NY); Remote; USD 110,000 - 125,000; Full time

Job summary

A leading life sciences company in New York is seeking a Marketing Manager. The role involves building customer-centric marketing campaigns, managing stakeholder communications, and overseeing budget processes. Candidates should have a degree in marketing or communications and 5-7 years of experience in a related field. This remote position offers competitive compensation and benefits including health and education support.

Benefits

Comprehensive Bonus Structure

Competitive total rewards package

Work-life balance benefits

Qualifications

• 5-7 years of related work experience in marketing.
• Experience in an international and matrixed organization.
• Strong project management skills.
• Life science industry experience is desirable.

Responsibilities

• Build campaigns and programs with customer-centric strategies.
• Own the campaign and creative brief processes.
• Oversee campaign processes and tracking.
• Manage relationships with media partners and agencies.
• Drive the overall webinar experience.

Skills

Campaign management

Stakeholder engagement

Project management

Budget management

Media relations

Education

Bachelor’s or Master’s degree in marketing or communications

Tools

CRM systems (Microsoft Dynamics)

Power BI

SAP

Job description

Your challenges

• Partner with stakeholders across the organization to help build campaigns and programs that include omnichannel and integrated marketing strategies, which are customer-centric while optimizing desired results

• Own campaign and creative brief process to ensure a clear, concise, and comprehensive communication to stakeholders

• Drive operational campaign process, execution, efficacy and data. Oversee campaign nomenclature structure, parameters, and tracking

• Oversee lead process from inception to sales handover, driving consistency and accuracy, ensuring the process is strategic, efficient, and is optimized for results

• Build relationships with media partners and/or agencies, negotiate contracts, develop and oversee advertising schedule/editorial calendar, project manage creative, provide guidance to stakeholders, report and analyze activity results, track budget

• Draft press releases, manage media lists, distribute releases, pitch media, report results, deliver media training/coaching

• Create experiential event experiences with unique event concepts, booth design, activation and program management using marketing automation software

• Own tradeshow strategy and budget, identify opportunities of new shows to attend, manage calendar, make recommendations on participation such as speaking and sponsorship opportunities, oversee end-to-end tradeshow process from tradeshow selection through leads

• Create and optimize event "packages" so they are easily activated on-site (events may include table-top shows, symposiums (Eppi Days), etc.

• Drive the overall webinar experience, including consulting on best practices for engagement.

• Capture and analyze data for marketing communication channels, determine success metrics, identify areas of success and areas of improvement, and make recommendations

• Develop reports which showcase data, outcomes, and recommendations for marketing communication channels clearly and concisely to ensure campaign effectiveness

Your expertise

• Up to 20% travel requirement (domestic & international)

• Completed (Bachelor’s or Master’s) degree in marketing, communications or similar concentration

• Minimum of 5-7 years of related work experience in marketing

• Experience in an international and matrixed organization. Ideally, working with cross-cultural teams.

• Working knowledge of CRM systems (Microsoft Dynamics a plus)

• Knowledge of Power BI and SAP preferred

• Life science industry experience is desirable

• Strong project management skills

Your benefits at Eppendorf

• Compensation: $110k - $125k annually

• Comprehensive Bonus Structure

• Remote position

• Competitive total rewards package including health, financial, and education benefits

• Contribute to improving the human living condition

• Direct impact on business