Marketing Communications Manager

CIRCOR International, Inc; Monroe (NC); On-site; USD 75,000 - 105,000; Full time

Job summary

CIRCOR International, Inc. is seeking an experienced Marketing professional to create and manage multi-channel content, align technical product messaging with customer value, and support launches with collateral and web assets.

The role collaborates with product managers, engineers and sales teams to drive demand. Strong writing and project management skills are essential in a fast-paced industrial environment.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, or related field.
• 5+ years of experience in product marketing, B2B marketing or communications in industrial/technical environments.
• Excellent writing, editing, and proofreading skills; tailor messaging for different audiences.
• Proficient in Microsoft Office and Adobe Creative Suite; experience with Mailchimp, HubSpot and CMS tools (WordPress).
• Strong project management and organizational skills with the ability to manage multiple priorities.
• Ability to understand technical product information and turn it into customer-focused messaging.

Responsibilities

• Create and manage marketing content across brochures, sell sheets, case studies, emails, web content and social media.
• Bridge technical engineering features to customer-centric commercial value propositions.
• Coordinate with agencies and vendors on creative development, video production and tradeshow materials.
• Maintain and evolve the company's voice and messaging across communication platforms.
• Support product launches with collateral, landing pages, press releases and internal rollout materials.
• Plan and execute industry trade shows, booth messaging, signage and promotional items.
• Manage website updates and ensure product pages are current and SEO-friendly.
• Build and analyze multi-channel lead campaigns targeting industrial decision makers.
• Monitor campaign performance and sales enablement impact; suggest improvements.
• Collaborate with sales teams and distributors to support marketing needs.
• Ensure brand consistency across materials and communications.

Skills

Product marketing

B2B marketing

Writing & editing

Project management

Technical messaging

Education

Bachelor's degree in Marketing/Communications/Journalsim or related field

Tools

Microsoft Office

Adobe Creative Suite

Mailchimp

HubSpot

WordPress

Dynamics 365/Salesforce

Job description

Description

Key Responsibilities:

• Create and manage marketing content across multiple channels, including brochures, sell sheets, case studies, email campaigns, web content, and social media.
• Work closely with product managers and engineers to understand product features, benefits, and applications, and bridge the gap between technical engineering capabilities and customer-centric commercial value propositions.
• Coordinate with external agencies and vendors on creative development, video production, and trade show materials.
• Maintain and evolve the company's voice and messaging across internal and external communication platforms.
• Support product launches and promotional campaigns with collateral, landing pages, press releases, and internal rollout materials.
• Assist in planning and execution of industry trade shows and events, including booth messaging, signage, and promotional items.
• Manage updates to the company website and ensure product pages are current and optimized for user experience and SEO.
• Build, execute and analyze multi-channel inbound and outbound lead generation campaigns targeting complex industrial decision makers
• Monitor and analyze campaign performance metrics, customer engagement, and sales enablement effectiveness; make recommendations for improvements.
• Collaborate with sales teams and distributors to support their marketing needs (e.g., co-branded collateral, training presentations).
• Ensure brand consistency across all materials and communications.

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Journalism, or related field.
• 5+ years of experience in product marketing, B2B marketing or communications, preferably in an industrial or technical environment.
• Excellent writing, editing, and proofreading skills; ability to tailor messaging for different audiences.
• Proficient in Microsoft Office and Adobe Creative Suite; experience with email platforms (e.g., Mailchimp, HubSpot) and CMS tools (e.g., WordPress).
• Strong project management and organizational skills with the ability to manage multiple priorities.
• Ability to understand technical product information and turn it into customer-focused messaging.

Preferred Qualifications:

• Experience working in or with manufacturing, engineering, industrial products or industrial flow control products.
• Familiarity with CRM tools (e.g., Microsoft Dynamics 365, Salesforce) and marketing automation platforms.
• Understanding of SEO, digital marketing best practices, and Google Analytics.
• Basic graphic design or video editing skills are a plus.

CIRCOR is an EEO Employer of Females/Minorities/Veterans/Individuals with Disabilities

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

This employer is required to notify all applicants of their rights pursuant to federal employment laws.

For further information, please review the Know Your Rights notice from the Department of Labor.