Marketing & Communications Manager

Getz Museum; Bardstown, Northern (KY, KY); Hybrid; USD 52,000 - 72,000; Full time

Job summary

The Oscar Getz Museum of Whiskey History in Bardstown, Kentucky seeks a Marketing & Communications Manager to lead branding, press relations, digital campaigns, and audience engagement. You’ll craft campaigns that connect bourbon enthusiasts, history lovers, and tourists with our exhibits and programs.

You will develop strategic plans across digital, print, and media, manage the website and social channels, measure impact with analytics, and collaborate with Development and Education teams to

Qualifications

• Bachelor's degree in marketing, communications, PR, or related field.
• 3+ years of marketing or communications experience, preferably in museums or nonprofits.
• Proficiency with digital marketing tools including Google Analytics, SEO, social media platforms, and email marketing.
• Strong writing, editing, and storytelling skills.
• Experience managing websites and content management systems (WordPress).
• Ability to analyze data and measure campaign effectiveness.
• Excellent project management and interpersonal skills.

Responsibilities

• Develop and implement integrated marketing strategies to promote exhibits, events, and programs.
• Manage the museum’s website, social media accounts, email newsletters, and digital advertising campaigns.
• Create and oversee content production including press releases, blog posts, videos, and promotional materials.
• Cultivate media relationships and handle public relations inquiries.
• Analyze marketing metrics and prepare reports to inform strategy adjustments.
• Collaborate with Development and Education teams on joint campaigns and messaging.
• Coordinate branding efforts to ensure consistent voice and visual identity.
• Oversee vendor relationships including graphic designers, photographers, and ad agencies.

Skills

Google Analytics

SEO

Social media

Email marketing

Writing

Editing

Storytelling

WordPress

Data analysis

Project management

Interpersonal skills

Education

Bachelor's degree in Marketing/Communications/Public Relations

Tools

WordPress

Job description

Location Oscar Getz Museum of Whiskey History – Bardstown, Kentucky (On-site with some remote flexibility)

Lead the Oscar Getz Museum’s marketing and communications efforts to expand our reach, engage audiences, and amplify our mission. As Marketing & Communications Manager, you’ll craft compelling campaigns that connect bourbon enthusiasts, history buffs, and tourists to our unique cultural offerings.

About the Role

The Marketing & Communications Manager develops and executes strategic marketing plans across digital, print, and media channels. This role manages the museum’s brand, public relations, social media presence, and advertising to drive visitation, membership, and fundraising. The ideal candidate combines creativity with analytical skills to measure impact and optimize outreach.

Responsibilities

Develop and implement integrated marketing strategies to promote exhibits, events, and programs.

Manage the museum’s website, social media accounts, email newsletters, and digital advertising campaigns.

Create and oversee content production including press releases, blog posts, videos, and promotional materials.

Cultivate media relationships and handle public relations inquiries.

Analyze marketing metrics and prepare reports to inform strategy adjustments.

Collaborate with Development and Education teams on joint campaigns and messaging.

Coordinate branding efforts to ensure consistent voice and visual identity.

Oversee vendor relationships including graphic designers, photographers, and ad agencies.

Requirements

Bachelor’s degree in Marketing, Communications, Public Relations, or related field.

3+ years of marketing or communications experience, preferably in museums, cultural institutions, or nonprofits.

Proficiency with digital marketing tools (Google Analytics, SEO, social media platforms, email marketing).

Strong writing, editing, and storytelling skills.

Experience managing websites and content management systems (e.g., WordPress).

Ability to analyze data and measure campaign effectiveness.

Excellent project management and interpersonal skills.

Bonus Skills

Knowledge of bourbon culture and heritage tourism.

Graphic design and multimedia production experience.

Experience with paid media buying and budgeting.

Bilingual or multilingual.

Experience working with influencers or cultural partners.

What to Expect

Drive increased museum attendance and engagement through innovative marketing.

Maintain a clear, authentic, and engaging voice for the museum.

Work collaboratively with other departments to align messaging and goals.

Stay current with marketing trends and best practices.