Marketing & Communications Director

Lutheran SeniorLife; Zelienople (Butler County); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Competitive wages

Paid time off

Health benefits - ICHRA

Dental & vision insurance

Retirement plan

Tuition reimbursement

Mileage reimbursement

Career coaching and development

Job summary

Lutheran SeniorLife is seeking a Marketing & Communications Director in Zelienople, PA to lead marketing and sales across Independent Living, Personal Care, Memory Support, and Long-Term Care services. The role focuses on occupancy growth, brand strength, and a resident-centered experience within Passavant Community.

The position requires a Bachelor's degree in marketing/communications and at least five years of relevant experience, with expertise in CRM, digital marketing, and data-driven

Qualifications

• Bachelor's degree in marketing, communications, business, public relations, sales, or a related field; equivalent experience may be considered.
• Minimum of five years of progressive experience in marketing, sales, business development, communications, or a related field.
• Demonstrated success in developing and implementing marketing and sales strategies that produce measurable results.
• Experience using CRM, digital marketing, social media, website analytics, and other contemporary marketing tools.
• Ability to analyze market and sales data and translate findings into actionable strategies.

Responsibilities

• Lead the marketing and sales strategy for Passavant Community, covering Independent Living, Personal Care, Memory Support, and Skilled Nursing/Long-Term Care.
• Develop and execute strategies to support strong occupancy and generate qualified prospects.
• Strengthen the community's reputation and brand while contributing to long-term strategic and financial objectives.
• Provide leadership to the marketing and sales team and collaborate with the Executive Director and leadership team to align marketing with the resident experience.

Skills

Marketing strategy

CRM & digital marketing

Data analysis

Team leadership

Stakeholder collaboration

Education

Bachelor's degree in marketing/communications/business

Tools

CRM systems

Web analytics

Social media management

Job description

Overview

Marketing & Communications Director

Zelienople, PA - Full-Time, 8:00 a.m. to 4:30 p.m.

Lutheran SeniorLife provides a comprehensive array of community-based health and social service programs throughout western Pennsylvania.

Our services include LIFE (Living Independence for the Elderly); skilled nursing, home health; personal care; adoption & foster care; assisted living; adult day services; memory care; hospice; palliative care; residential living; affordable housing; home safety monitoring; Meals on Wheels; rehabilitation services and private duty.

Passavant Community is a Continuing Care Retirement Community where residents can receive as little or as much care as they need.

Become part of a team that values, respects, and appreciates compassionate, person-centered care. Pursue a deeply rewarding career in a beautiful community with a great work culture and daily opportunities to build relationships. Find joy knowing you can thrive while making a lasting difference in the lives of older adults.

The Marketing & Communications Director is responsible for leading the marketing and sales strategy for Passavant Community, including Independent Living, Personal Care, Memory Support, and Skilled Nursing/Long-Term Care services. The Director develops and executes strategies that support strong occupancy, generate qualified prospects, strengthen the community's reputation and brand, and contribute to the organization's long-term strategic and financial objectives.

The Marketing & Communications Director provides leadership to the marketing and sales team and works collaboratively with the Executive Director and other members of the leadership team to ensure that the community's marketing promise aligns with the resident experience.

Qualifications

The Marketing & Communications Director qualifications include:

• Bachelor's degree in marketing, communications, business, public relations, sales, or a related field; equivalent experience may be considered.
• Minimum of five years of progressive experience in marketing, sales, business development, communications, or a related field, preferably in senior living, healthcare, hospitality, or another relationship-based service industry.
• Demonstrated success in developing and implementing marketing and sales strategies that produce measurable results.
• Experience using CRM, digital marketing, social media, website analytics, and other contemporary marketing tools.
• Ability to analyze market and sales data and translate findings into actionable strategies.

Benefits

Lutheran SeniorLife offers a variety of benefits to employees and their families, as applicable, including but not limited to: *based on employment status*

• Competitive Wages, Hiring Incentives, Generous Paid Time Off, Bereavement Leave & Paid Holidays
• Individual Coverage Health Reimbursement Arrangement (ICHRA) health benefits solution. ICHRA provides larger flexibility and customization in medical plan options while still providing the tax benefits of a group plan.
• Dental, Vision, Life Insurance, and Long-Term Disability plans.
• Voluntary Suite of Benefits Available at Low Group Rates, including Short-Term Disability, Critical Illness, Hospital Indemnity, Accident Insurance, Identity Theft Protection, Legal Services, Pet Insurance, and Additional Life Insurance Options
• Employer-sponsored child care benefits.
• Immediate eligibility to participate in the employer-sponsored retirement savings plan
• FSA availability, depending on the individual health plan selected
• Total Wellness and WorkLife Balance resources, discounts, programs
• Tuition Reimbursement and Mileage Reimbursement for Eligible Employees
• Career Success - coaching, training, internships and recognition program

Lutheran SeniorLife and its affiliates are equal opportunity employers.