Marketing / Communications Director

AC Sports Group; Pittsburgh, Northern (Allegheny County, KY); Hybrid; USD 80,000 - 120,000; Full time

Job summary

AC Sports Group is seeking a proactive Marketing Communications Director to lead marketing activities, including analytics, event advertising, website upkeep, social messaging, and email campaigns while maintaining a consistent brand across all communications.

The role includes coordinating on-site weekend work at tournaments to gather marketing materials, collaborate with families and partners, and drive engagement to recruit teams and grow the brand in Pittsburgh's youth sports scene.

Qualifications

• Experience leading marketing and communications for events and campaigns.
• Ability to analyze metrics and adjust strategies accordingly.
• Strong written and verbal communication across channels.

Responsibilities

• Weekly social media posts.
• Send weekly to bi-weekly emails to a large customer base.
• Produce weekly analytics reports and insights.
• Post in social media groups on a regular basis.
• Daily direct messaging through social platforms.
• Oversee digital media and communications to ensure on-brand messaging.

Skills

Social media marketing

Email marketing

Analytics

Communication

Tools

CRM

Slack

ClickUp

G Suite

Job description

We’re seeking a proactive and innovative Marketing / Communications Director to join our team on a full time basis. As the Marketing Director, you’ll spearhead various marketing activities including Google and social media analytics, event advertising in groups, website upkeep based on analytics, direct messaging teams via social platforms, coordinating email marketing, maintaining the marketing calendar, and overseeing individual event coordination along with all communications to make sure they are consistent/on brand.

• Full Time 40 hours per week
• Some weekend on site work at tournaments will be required as well to gather marketing materials

Join AC Sports in elevating the accommodation experiences for traveling teams! We’re excited to welcome a passionate Marketing Director who shares our vision and values. We’re eager to meet you and welcome you to our team!

Established in 2007, AC is renowned for organizing exceptional events marked by superb communication, top-notch facilities, and a welcoming family-friendly environment. Originating from a need for Travel Baseball Tournaments in Pittsburgh, PA, we quickly became Western PA’s premier youth sports provider by upholding core values: Over Communication, Always Doing the Right Thing, and Demonstrating Care.

Why Work With Us?

• Collaborative Team: Join a small, friendly team that values camaraderie and shares personal moments.
• Fulfilling Work: Enjoy leading communication efforts, building strong relationships with families and partners, and creating memorable experiences for our teams through impactful marketing and engagement strategies.
• Growth: Enjoy an environment that allows for you to find ways to grow personally and professionally without being micromanaged.
• Team Environment: While we do encourage individual growth and autonomy, you will be part of a team that always has your back!

Strengths and Skills We’re Looking For

We seek an individual who:

• Possess the ability to work independently and collaboratively, generating and implementing new strategies and plans
• Proficiency in social and email marketing with knowledge of various marketing tools

Bonus Strengths and Skills:

• Experience in social media advertising, including geo-fencing and targeting specific audiences
• Strong knowledge of technology platforms across the marketing landscape (i.e. slack, crm’s, click up, g-suites, etc)
• Ability to seek out new technology opportunities to help our business to become more efficient and save co-workers time
• Graphic Design
• Knowledge of algorithm’s

What Does Success Look Like in This Role?

Success in this role involves staying updated on analytics and trends to maintain our online presence, devising and executing new strategies, and consistently recruiting teams through various social media methods. Developing and implementing an advertising and boosting strategy. Additionally, making sure that all digital media and communications stay on brand to ensure a great experience for our customers and their families while finding new ways to attract new customers!

Who This is Not For:

• Someone who does not enjoy working in a fast-paced, dynamic environment where priorities can change quickly.
• Someone who does not enjoy working collaboratively or is not comfortable communicating with a diverse range of stakeholders.
• Someone who’s always right or feels the need to ‘pass the buck’ when mistakes happen. We’re all human… and humans make mistakes but we push each other to take ownership in all we do!
• Someone who isn’t comfortable with being challenged to try something new, do it a different way or get out of their comfort zone.
• Someone who asks questions without first working out what information is needed to answer the question or how they might answer the question themselves if there was no one about to ask.
• Someone who does not look to innovate and find new ways to become more efficient and save time

What You’ll Do (But Also Not Limited to These Tasks):

• Weekly social media posts
• Sending out weekly to bi-weekly email blasts to our 50k plus customer database
• Weekly analytic report and analysis
• Posting in social media groups weekly
• Daily direct messaging through social platforms
• Spearhead all of our technology platforms to make sure they are working efficiently and growing!
• Find new and improved ways to tap in to existing (and new) technology platforms
• Oversee all digital media and communications to ensure we stay on brand
• Increase social media followers and interactions month over month

We Hire for Strengths – Not Job Positions or Job Descriptions.

We’re a small company with some big goals! …we work hard to get our clients results and we have some fun while we get the work done.

If you got really fired up about this position description and are ready to dig into our company, team, and projects, and love being a part of a team of ambitious creatives then you’ll fit right in!

It’s important to us that you enjoy what you do, so we’ll find ways to move you towards the tasks you enjoy doing and that come more easily to you within the business.