Marketing Communications Director

Socket.dev; Cleveland (OH); On-site; USD 120,000 - 180,000; Full time

Job summary

Sherwin-Williams is seeking a Marketing Director (MarCom) to lead communications strategy and programs across the Automotive Finishes Division. You will guide content, events, and campaigns, partnering with global teams to ensure consistency and impact. Travel up to 40% is required, reporting to the VP of Marketing.

You will drive initiatives, manage budgets, and mentor cross-functional teams to accelerate sales growth and strengthen brand presence.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• MBA or Masters Degree in Marketing, Business, or Communications.
• 10 years experience working in Marketing with knowledge of B2B marketing.
• Experience leading cross functional projects and matrixed environment.
• Excellent analytical, strategic concepting and communication skills.
• Ability to prioritize and set priorities across a broad list of key programs.
• Excellent oral and written communication skills.

Responsibilities

• Lead communication of key initiatives from the Automotive Division’s operating plan to drive business goals.
• Translate business growth opportunities into actionable marketing communications strategies with defined audience and differentiation.
• Collaborate with market segment leaders and cross-functional teams to create annual marketing communications plans.
• Collaborate across Divisions and Group to communicate priorities and support implementation of strategic initiatives.
• Lead the MARCOM program management including launches, campaigns, press releases, events, and internal communications.
• Oversee budget for marketing communications initiatives including trade shows, advertising, and content generation.
• Measure campaign effectiveness and report results to drive continuous improvement.
• Ensure brand consistency in tone and visuals across campaigns.

Education

Bachelor’s degree in Marketing, Business, Communications

MBA or Master’s Degree

Job description

Responsibilities

STRATEGIC MARKETING

• Lead the communication of key initiatives from the Automotive Division’s operating plan to drive business goals.
• Translate business growth opportunities into actionable marketing communications strategies with a defined target audience, meaningful differentiation, and appropriate activities to execute.
• Work with market segment leaders and cross-functional marketing teams to create annual marketing communications plans that achieve sales growth and increase brand awareness.
• Collaborate across Divisions and Group to communicate priorities and support the implementation of strategic initiatives.

MARCOM PROGRAM MANAGEMENT

• Lead the team in across all internal and external communication initiatives, product launches, demand gen campaigns, press releases, trade shows, internal communications, etc.
• Oversee the budget for marketing communications initiatives including spend for trade shows, advertising, collateral printing, content generation, merchandising, etc.
• Serve as a key member of the divisional marketing team, interfacing daily with extended marketing teams, leadership and sales.
• Coordinate and prioritize projects, clearly communicating the strategy, timeline and expectations.
• Leverage resources across teams and campaigns wherever possible to drive efficiencies and share best practices to support new account growth.
• Lead direct and matrixed teams to facilitate localization of campaigns to ensure consistency of campaign materials, optimize impact and measure results across global teams.
• Measure campaign effectiveness and report both to drive continuous improvement.
• Lead team to deliver brand compliance in consistency, tone, and visuals to support Corporate and Divisional guidelines.

EVENTS

• Lead planning and execution of the annual automotive sales meeting, supporting all elements of the Divisional event as needed.
• Lead content and programming for automotive sales meeting including executive speeches, breakouts, agendas and awards ceremony needs.
• Support of vendor show communication items as needed with the Product Marketing and Associated Products team.
• Support communication needs for events held throughout the year, including but not limited to training events, group meetings and industry tradeshows

Qualifications

Required:

• Bachelor’s degree in Marketing, Business, Communications, or related field

Preferred:

• MBA or Masters Degree in Marketing, Business, or Communications

KNOWLEDGE & EXPERIENCE:

Required:

• 10 years experience working in Marketing with knowledge of B2B marketing.
• Experience leading cross functional projects and matrixed environment.
• Excellent analytical, strategic concepting and communication skills.
• Ability to prioritize and set priorities across a broad list of key programs.
• Excellent oral and written communication skills.

TRAVEL REQUIREMENTS: (TIME SPENT AWAY FROM HOME OR OTHER TYPICAL OFFICE LOCATION)

40%

This role will report to Sherwin-Williams Global Headquarters located at 1 Sherwin Way, Cleveland, OH 44113.

Reporting to the VP of Marketing for the Automotive Finishes Division, the Marketing Director (MarCom) will lead communications for the Division. This position is responsible for communications strategy, leadership, and program development that drives accelerated sales growth across the Automotive market segments. This role will play a key role in leading strategy, planning and implementation of internal and external communications across the Automotive Division. This role will require the ability to influence matrixed teams across the globe to ensure content consistency, build best practices and guidelines, implement campaigns and measure results.

At Sherwin-Williams, our purpose is to inspire and improve the world by coloring and protecting what matters. Our paints, coatings and innovative solutions make the places and spaces in our world brighter and stronger. Your skills, talent and passion make it possible to live this purpose, and for customers and our business to achieve great results. Sherwin-Williams is a place that takes its stability, growth and momentum and translates it to possibility for our people. Our people are behind the strength of our success, and we invest and support you in:

Life … with rewards, benefits and the flexibility to enhance your health and well-being
Career … with opportunities to learn, develop new skills and grow your contribution
Connection … with an inclusive team and commitment to our own and broader communities
It's all here for you... let's Create Your Possible

At Sherwin-Williams, part of our mission is to help our employees and their families live healthier, save smarter and feel better. This starts with a wide range of world class benefits designed for you. From retirement to health care, from total well-being to your daily commute—it matters to us. A general description of benefits offered can be found at http://www.myswbenefits.com/.

Compensation decisions are dependent on the facts and circumstances of each case and will impact where actual compensation may fall within the stated wage range. The wage range listed for this role takes into account the wide range of factors considered in making compensation decisions including skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. The wage range, other compensation, and benefits information listed is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable federal, state, and local laws including with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act where applicable.

Sherwin-Williams is proud to be an Equal Employment Opportunity employer. All qualified candidates will receive consideration for employment and will not be discriminated against based on race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age, pregnancy, genetic information, creed, marital status or any other consideration prohibited by law or by contract.

As a VEVRAA Federal Contractor, Sherwin-Williams requests state and local employment services delivery systems to provide priority referral of Protected Veterans.