Marketing & Communications Coordinator

Housing Alexandria; Alexandria (VA); On-site; USD 50,000 - 60,000; Full time

Benefits offered by this job

Medical insurance

401(k) matching

Parental leave

HSA

Tuition assistance

Networking opportunities

Wellness program

Paid time off

Job summary

Housing Alexandria (HALX) is seeking a Marketing & Communications Coordinator to advance HALX’s mission through strategic marketing, public relations, and digital communications that support leasing, fundraising, and organizational goals.

The ideal candidate is proactive, organized, and comfortable taking ideas from concept to execution, representing HALX publicly, and using emerging trends to increase engagement. Reports to the Community Integration Team Lead.

Qualifications

• Bachelor’s degree required in Marketing, Communications, Public Relations, or related field.
• 2+ years in marketing, communications, or digital content creation.

Responsibilities

• Develop marketing strategies and campaigns to increase visibility, leasing, fundraising, and awareness.
• Create and maintain marketing materials, digital assets, and communications consistent with HALX’s brand.
• Support press materials and announcements; track engagement and report results.
• Prepare reports and research communicating marketing impact and organizational outcomes.
• Identify stories and opportunities to translate into compelling content.
• Maintain HALX websites, updates, and ensure accessible navigation.

Skills

Marketing strategy

Public relations

Digital content creation

Storytelling

Content calendar

Brand voice

Public speaking

Education

Bachelor’s degree in Marketing/Communications/Public Relations

Job description

Purpose of Position

Housing Alexandria (HALX) is a non-profit affordable housing developer and owner. Click here to learn more about our history, mission, vision, and values.

The Marketing & Communications Coordinator advances HALX’s mission through strategic marketing, public relations, digital communications, data-informed reporting, and meaningful community partnerships that expand visibility, strengthen the HALX brand, and support leasing, fundraising, and organizational goals.

The ideal candidate is an outgoing, proactive, and organized team member who is comfortable taking an idea from concept to execution and who brings energy and curiosity to finding new and better ways to achieve HALX’s goals. They are confident representing the organization in public, creating content across digital platforms, and using emerging technology and trends to increase engagement and reach. This position reports directly to the Community Integration Team Lead.

Primary Responsibilities

Marketing & Communications

• Collaborate with leadership and internal teams to develop creative marketing strategies and campaigns that increase visibility, community engagement, leasing opportunities, fundraising support, and awareness of HALX’s work.
• Develop and maintain marketing materials, presentations, signage, digital assets, and communications consistent with HALX’s brand and voice, to enhance brand awareness and leasing lead generation.
• Support press materials, announcements, and other communications as needed.
• Track marketing, website, social media, leasing, and outreach activity and prepare basic reports on engagement and results.
• Prepare reports, presentations, and research that communicate marketing performance, organizational impact, and HALX’s role in broader housing and community conversations.
• Identify stories, resident experiences, development projects, accomplishments, and community opportunities that can be translated into compelling marketing content.

Digital Marketing

• Maintain HALX websites content, updates, and edits, while ensuring site health, accessible navigation, and maximizing user engagement.
• Respond promptly and professionally to phone, email, website, and social media inquiries and direct questions to the appropriate team.
• Develop engaging content for social media, websites, newsletters, email campaigns, and other digital platforms, highlighting resident life, community events, affordable housing resources, neighborhood amenities, development activities, and organizational accomplishments.
• Maintain a content calendar and coordinate digital campaigns supporting leasing, community engagement, fundraising, and organizational priorities.

Community Engagement

• Represent Housing Alexandria at neighborhood events, housing fairs, networking events, speaking engagements, and other community activities.
• Coordinate outreach campaigns, volunteer initiatives, and other activities that increase visibility, brand awareness, and community support.
• Support leadership and team members in preparing presentations, talking points, and other materials for external meetings and public engagements.

Ongoing Work

• Assist in managing the marketing budget, policies, procedures, vendor relationships, and marketing resources.
• Maintain organized records of marketing materials, campaigns, contacts, partnerships, and performance data.
• Support the development and implementation of marketing and communications policies, procedures, and standards.
• Maintain professional and technical certifications and knowledge by completing required training, attending subject-relevant educational workshops, and reviewing professional publications.
• Foster Housing Alexandria’s mission, culture, values, strategic plan, and commitment to diversity, equity, and inclusion.
• Perform other duties as directed.

Required Skills and Qualifications

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
• At least two years of experience in marketing, communications, digital content creation, public relations, or a related field.
• Exceptional writing, editing, and storytelling skills with the ability to adapt messaging for different audiences and platforms.
• Strong understanding of digital marketing principles, social media platforms, content strategy, and audience engagement.
• Demonstrated experience creating digital content, including social media, photography, video, email marketing, websites, or other digital communications.
• Confident and engaging public speaker who can represent HALX professionally with residents, community partners, elected officials, business leaders, and other audiences.
• Highly organized and detail-oriented, with the ability to manage multiple projects, deadlines, and priorities independently.
• Commitment to supporting Housing Alexandria’s mission, values, and commitment to diversity, equity, and inclusion.

Beneficial Skills and Qualifications

• Spanish proficiency highly preferred.
• Comfortable with various responsibilities, including day-to-day administrative tasks and big-picture strategic projects, which may evolve.
• Experience aiding individuals and groups facing difficulties such as economic disadvantage, unemployment, abuse and neglect, substance abuse, aging, disabilities, prevention, health, cultural competencies, and inadequate housing.

Position Requirements

This is a full-time position requiring the team member to be locally in the DMV area and must be onsite in the Housing Alexandria corporate office a minimum of 3 full days per week. Tuesday & Thursday are mandatory to be on-site. This position requires the team member to occasionally work evenings and weekends and travel locally in the DMV area.

Is this position right for you?

We strongly encourage people of every race, color, orientation, age, gender, origin, and ability to apply.

Candidates with lived experience in the services we provide are highly desired.

We value a diverse workplace and prioritize an inclusive climate without discrimination and harassment during the application process and after you join the team.

Research indicates that men tend to apply for jobs when they meet just 60% of the criteria, while women and people from other marginalized groups only apply if they are a 100% match. If you are passionate about Housing Alexandria’s mission and think you have what it takes to be successful in this role, even if you don’t check all the boxes, please apply. We’d appreciate the opportunity to consider your application.

Salary and Benefits

Commensurate with experience. $50,000 to $60,000 annually.

• 100% employer-paid individual medical, dental, vision, life, and disability insurance.
• up to 5% matching 401(k)
• parental leave
• HSA
• tuition assistance
• paid networking opportunities
• a wellness program
• robust paid time off
• and more

Housing Alexandria is an Equal Opportunity Employer, a drug-free workplace, and complies with ADA regulations as applicable.

This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the incumbents will possess the skills, aptitudes, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities. This document does not create an employment contract, implied or otherwise, other than an “at-will” relationship.