Marketing & Communications Associate

Buck Institute for Education; United States; Remote; USD 60,000 - 85,000; Full time

Benefits offered by this job

Health benefits

403(b) retirement plan

Life and disability insurance

Paid time off

Job summary

Buck Institute for Education seeks a Marketing and Communications Associate to plan and execute branding, digital marketing, and events to grow our audiences and raise awareness of PBLWorks products and services. Reporting to the Chief Revenue Officer, this entry-level role offers mentorship, hands-on training, and opportunities to contribute across channels.

You will manage editorial calendars, create content, support campaigns, collaborate across teams, and use tools like Google Suite,

Qualifications

• 0-2 years of professional experience; strongly preferred: scholastic journalism or student publications in editorial/design roles.
• Portfolio or work samples showing writing and visual storytelling.
• Comfort with Google Suite; experience with Adobe Suite and Canva is a strong plus.
• Experience with email marketing tools (Pardot) and CRMs (Salesforce) a bonus; training provided.

Responsibilities

• Implement branding, digital marketing, and events strategies to expand brand presence.
• Develop and execute marketing materials for products, services, and events (including conferences).
• Write and design content in line with the PBLWorks style guide.
• Manage editorial calendar and marketing channels to drive engagement and growth.

Skills

Strong writer

Editorial experience

Graphic design

Project management

Communication

Team collaboration

Attention to detail

Tools

Google Suite

Adobe InDesign

Canva

Pardot

Salesforce

Job description

Job Details: Level: Entry, Job Location: PBLWorks Home Office - San Rafael, CA, Salary Range: $60000.00 - $85000.00Salary/year, Position Summary

The Marketing and Communications Associate is responsible for the successful planning and execution of marketing projects related to branding, digital marketing, and events to develop and deepen our relationships with our audiences by driving awareness of PBLWorks' brand, products, and services. This position reports to the Chief Revenue Officer, who will provide direct mentorship and structured onboarding, making this a strong next step for someone early in their marketing career with a demonstrated track record of writing, design, digital media, and deadline-driven production.

This role calls for someone with strong communication instincts, real project-management experience (even if it wasn’t earned in a corporate job), high attention to detail, and the ability to work effectively across teams - including the judgment to manage day-to-day work independently once given direction.

Key Responsibilities

• Under the guidance of the Chief Revenue Officer, implement strategies that expand our brand presence and strengthen our marketing, positioning, and brand integrity in service of the organization’s growth goals.
• Develop and execute marketing and communications materials to publicize existing and new products, services, publications, and events (including PBL World and regional conferences), supporting our go-to-market strategy and stakeholder adoption.
• Write and design compelling content aligned with the PBLWorks style guide.
• Build and manage the PBLWorks editorial calendar and related strategies for marketing channels (blog, email, social media, webpages) to drive engagement and growth, including B2C sales and B2B lead generation.
• Execute email marketing and automation campaigns, with training provided on our specific tools, and help track engagement to better understand our audience.
• Support projects to develop brand-aligned collateral for digital and print (catalogs, landing pages, sales sheets, postcards), working alongside vendors and colleagues.
• Track data for the Marketing team’s key performance indicators and help produce regular reporting so the team can iterate on strategy.
• Manage the inventory of brand-aligned materials (slide decks, microsites), and maintain our internal hubs for brand assets and communications style.
• Collaborate across the organization on communications and marketing initiatives that strengthen the customer journey and drive revenue.
• Bring a curious, data-informed mindset to continuous improvement.
• Other duties as assigned.

Requirements, Skills, and Abilities

The successful candidate believes in PBLWorks' core values, is driven by our mission and vision, shares our commitment to advancing racial equity, and is comfortable breaking new ground to lead social change.

• 0-2 years of professional experience. Strongly preferred: significant experience in scholastic journalism - high school or college newspaper, yearbook, literary magazine, or similar student-run publication - in an editorial, design, or editor-in-chief capacity.
• Interest in or exposure to K-12 education or EdTech is a plus, not a requirement.
• A portfolio or work samples (articles, layouts, designs, social content) that show range in writing and visual storytelling.
• Comfort with Google Suite (Drive, Docs, Sheets, Slides) is required. Experience with Adobe Suite (especially InDesign, from yearbook or newspaper layout) and Canva is a strong plus. Experience with email marketing tools (Account Engagement/Pardot) and CRMs (Salesforce) is a bonus - we'll train on these.
• Demonstrated ability to see a project through from idea to finished product, on a deadline.
• Ability to work independently and manage one’s own workload and timelines once given direction, without needing close oversight on routine tasks.
• Bring a curious, data-informed mindset to continuous improvement.

Skills and Abilities

• Strong writer and editor with graphic design sensibility and a do-it-yourself attitude.
• Comfortable giving and receiving feedback, and improving work based on it.
• Organized, detail-oriented, and able to juggle multiple deadlines at once.
• A great listener who collaborates easily with people across a team.
• Self-directed, with sound judgment about when to move forward independently and when to flag something for input.
• Eager to learn, coachable, and energized by a fast-paced environment.

Attributes

• Integrity, a positive attitude, and self-direction.
• Belief in transparency, open communication, and lifting up the people around you.
• Passionate about equity in the workplace and in education.
• A team player who builds trust quickly.
• An energetic self-starter who thrives with mentorship and room to grow.

Location

The Marketing and Communications Associate is a remote position and may work from anywhere within the contiguous United States. Occasional travel may be required for team meetings and events (~1-2 times per year).

Compensation and Benefits

This full-time, non-exempt (paid hourly) role offers full health benefits (including medical, dental, and vision), a 403b, and life and disability insurance. PBLWorks offers competitive pay (commensurate with experience) and a generous benefits and time-off package.

The base pay range for this position varies by geographic location of the successful candidate. PBLWorks is committed to internal pay equity and therefore does not negotiate outside of these stated ranges:

• Zone A (SF Bay Area, New York, Los Angeles): $75,000 - $85,000
• Zone B (Boston, Seattle, Denver, Chicago): $67,500 - $76,500
• Zone C (Dallas, Atlanta, Austin, Hawaii): $63,750 - $72,250
• Zone D (Rest of U.S.): $60,000 - $68,000

Your zone is based on where you live, including for remote roles. Within each range, your offer will reflect your skills, experience, and internal pay equity. This role is eligible for overtime so the annualized pay may differ from the ranges noted above.

Don't see your city/ area listed? Our HR team will confirm your "zone" if you successfully complete a phone screen interview.

Additional Requirements

PBLWorks participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. We will only use E-Verify once a newly hired employee has accepted a job offer and completed the Form I-9.

As a company, we celebrate and embrace diversity. We actively seek a diverse pool of candidates in every hiring process. Buck Institute for Education is an Equal Employment Opportunity (EEO) employer and does not discriminate based on race, color, national origin, religion, gender, age, veteran status, political affiliation, sexual orientation, marital status, or disability (in compliance with the Americans with Disabilities Act).