Marketing Communications Associate

PNY Technologies; Parsippany-Troy Hills (NJ); On-site; USD 50,000 - 60,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k)

Bonuses

Paid holidays

Paid time off

Tuition reimbursement

529 college savings plan

Job summary

PNY Technologies in Parsippany, NJ is seeking a dynamic Marketing Specialist to develop and manage campaigns across markets, brands, and product categories. The role focuses on digital marketing, content creation, and collaboration with PR and design teams to drive brand awareness and sales.

Requirements include a Bachelor’s in Marketing or Communications and 2–4 years of related experience, with proficiency in CRM systems like HubSpot or Dynamics and content platforms such as WordPress.

Qualifications

• Bachelor’s degree in Marketing or Communications.
• 2–4 years of experience in marketing, advertising, or related field.
• Excellent written and verbal communication skills.
• Strong organizational and detail-oriented abilities.
• Ability to work both independently and in teams in a fast-paced environment.
• Knowledge of SEO and digital marketing best practices.
• Experience with CRM systems like HubSpot or Microsoft Dynamics.
• Experience producing promotional materials and liaising with designers.
• Familiarity with content management systems like WordPress.

Responsibilities

• Assist in planning and executing marketing initiatives.
• Measure and report on campaign performance to maximize ROI.
• Coordinate with PR agencies and internal teams.
• Manage product launch calendars.
• Plan and manage digital newsletters.
• Produce promotional materials and liaise with graphic designers.
• Edit and review promotional content for brand consistency.

Skills

Marketing

Digital marketing

Campaign management

CRM experience

SEO

Content creation

Project management

Asana

Communication

Microsoft Office

Education

Bachelor's in Marketing

Tools

HubSpot

Microsoft Dynamics

WordPress

Adobe Creative Suite

Asana

Job description

This position is based on-site in Parsippany, NJ. Relocation assistance is not available for this role.

Main Function

• Develop and manage the execution of marketing, advertising, and promotional activities and campaigns for our markets, brands, and product categories.

Qualifications

• Bachelor’s Degree or equivalent in Marketing or Communications.
• 2-4 years of experience in marketing, advertising, or related field.
• Ability to handle moderately complex issues and problems and refer more complex issues to higher-level staff.
• Excellent oral and written communication skills.
• Strong organizational and follow-up skills with attention to detail.
• Ability to work both as part of a team and independently, demonstrate initiative, and multitask in a fast-paced environment.
• Conceptual thinking skills. Interpersonal skills. Planning skills.
• Project management skills. Knowledge of Asana or other project management tool a plus.
• Creativity and a proactive mindset for generating new ideas and marketing strategies.
• Strong analytical skills to interpret data and make informed decisions for optimizing marketing campaigns.
• Strong MS Office skills.
• Experience with CRM systems like HubSpot or Microsoft Dynamics.
• Knowledge of content management systems like WordPress or similar platforms.
• Familiarity with graphic design tools (Adobe Creative Suite, etc.) is a plus.
• Experience working in sales-driven marketing environments where product launches are frequent.
• Knowledge of SEO and digital marketing best practices.
• Proficiency in digital marketing strategies, including social media, email marketing, and content distribution across multiple platforms.
• Experience with promotional material production (e.g., flyers, banners, digital assets) and working with graphic designers.
• Attention to detail for reviewing and editing promotional content to ensure consistency with brand standards.

The work environment characteristics are representative of those an employee encounters while performing the essential functions of this job. Regular office environment.

Key Relationships

• All PNY staff members
• Vendors, Customers and Partners

To perform this job successfully, the individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Duties and Responsibilities

• Support the planning and execution of marketing initiatives, including Public Relations, Advertising, Sales Collateral, Promotions, Special Events, Trade Shows, and Communications (internal and external).
• Assist in advertising campaigns across customer-facing platforms.
• Measure, analyze, and report on the performance of marketing campaigns, advertising, and paid media to maximize ROI.
• Help implement and adjust multi-channel marketing strategies to promote the brand and products.
• Participate in the ideation, development, and execution of marketing campaigns and promotional materials.
• Assist in creating targeted advertising copy/content for specific markets or products.
• Help distribute promotional content across various media channels.
• Assist with acquiring and managing product influencers, endorsements, reviews, samples, and other promotional tactics to boost awareness and sales.
• Collaborate with graphics teams, marketing personnel, and other stakeholders to efficiently complete promotional campaigns.
• Coordinate with the PR agency to ensure maximum brand exposure.
• Maintain the product launch calendar for new items.
• Plan and manage the digital newsletter, balancing educational and sales-focused content.
• Assist in producing promotional materials like flyers, billboards, banners, and digital content.
• Act as a liaison between the company and external organizations for advertising and promotions.
• Edit and review all promotional and advertising content for accuracy and consistency with brand standards.
• Assist in other areas, as assigned.

Compensation

The base salary range for this position is $50,000.00 to $60,000.00; the exact salary depends on several factors such as experience, skills, education, and budget.

Benefits Overview

We offer a competitive benefits package that includes medical, dental, vision, basic life and AD&D coverage, short- and long-term disability, a 401(k) retirement plan, annual discretionary salary increases and bonuses. Employees receive paid company holidays, paid time off, and access to company-paid training. Optional benefits include tuition reimbursement, a 529 college savings plan, pet insurance, legal and ID theft coverage, and other voluntary insurance plans.

Monday- Friday, 9:00 AM - 6:00 PM, 1-hour lunch break