Marketing COE Lead

Eastman; Kingsport (TN); On-site; USD 150,000 - 210,000; Full time

Benefits offered by this job

Medical insurance

Dental coverage

Retirement plan

Paid holidays

Career development

Job summary

Eastman in Kingsport, Tennessee, seeks a Marketing Excellence Center of Excellence Leader to build world-class marketing capabilities and drive commercial results. You will partner with senior marketing and commercial leaders to shape strategy, set standards, and lead the global COE initiatives.

You will drive tool implementations, develop talent, and accelerate analytics adoption while collaborating across IT, Sales, Product, and Pricing to deliver measurable marketing impact.

Qualifications

• Bachelor's degree required; MBA preferred.
• Minimum 10 years of commercial experience; at least 5 years in marketing.
• Experience leading teams and influencing without authority.

Responsibilities

• Lead the Marketing COE Leadership Team (LT) and set multi-year roadmaps.
• Drive global Marketing Tools implementation and governance.
• Develop and embed marketing capabilities, competencies, and training.
• Collaborate with IT, Sales, Product, and Pricing to deliver marketing solutions.
• Identify external best practices and drive continuous improvement in marketing.

Skills

Leadership

Marketing strategy

Stakeholder management

Data-driven decisions

Cross-functional

Education

Bachelor's degree

Master’s degree/MBA preferred

Tools

Marketing tools

Job description

Founded in 1920, Eastman is a global specialty materials company that produces a broad range of products found in items people use every day. With the purpose of enhancing the quality of life in a material way, Eastman works with customers to deliver innovative products and solutions while maintaining a commitment to safety and sustainability. The company’s innovation-driven growth model takes advantage of world-class technology platforms, deep customer engagement, and differentiated application development to grow its leading positions in attractive end markets such as transportation, building and construction, and consumables. As a globally inclusive company, Eastman employs approximately 13,000 people around the world and serves customers in more than 100 countries. The company had 2025 revenue of approximately $8.8 billion and is headquartered in Kingsport, Tennessee, USA. For more information, visitwww.eastman.com.

Description

The Global Commercial Excellence organization is responsible for building world class commercial capability within Eastman. This includes continuously upgrading the capabilities and improving the performance of our people, processes, and systems. As a Marketing Excellence Center of Excellence (COE) Leader, you lead the central COE and co-lead the Marketing COE Leadership Team along with key business leaders. You are responsible for building world-class marketing capabilities and driving commercial results.

You will accomplish this through partnering with marketing and commercial leadership to:

• Lead the global Marketing COE Leadership Team in close collaboration with senior marketing and commercial leaders from each business with multi sub-marketing disciplinary experience (strategic, digital, brand, marcom, channel marketing, etc) —facilitating strategic discussions, co-creating and prioritizing initiatives in annual scorecard and our transformation roadmap, driving timely, data-informed decisions, and ensuring shared accountability for execution and results.
• Ensure convergence and commitment across businesses to common marketing processes and best practices.
• Develop, implement, and execute COE global & regional marketing initiatives and/or select best practices within businesses to implement across the Enterprise.
• Set standards and expectations for talent acquisition, development, engagement, and retention in marketing roles.
• Work with IT to identify technological solutions to enable Eastman’s marketers to better assess external market and competitive dynamics, strength of our offerings, to win with prioritized customer segments in a more efficient and data driven way.
• Accelerate shift to a disciplined approach to marketing processes, metrics, and analytics.
• Partner with businesses leaders to support the transformation journey of Marketing Excellence.
• Overall, you will become a trusted advisor and business partner to commercial leadership in the field of marketing.
• While your focus is marketing, you will serve as a key liaison with Sales, Product and Pricing, IT and other functions to develop, deliver and support marketing capability solutions.

Responsibilities

Lead Marketing COE Leadership Team (LT)

• Work actively with the SLT champion and designated COE business leader to co-lead the primary decision-making body, and implementation channel, for marketing excellence:
  • Develop a multi-year roadmap and priorities for 2026, and gain enterprise alignment on priorities through the COE LT.
  • Develop co-created solutions with senior marketing leaders on key priorities.
  • Drive implementation, with and through COE LT leaders, on key initiatives.
  • Create and manage ongoing COE LT agenda.
  • Ensure active tracking, monitoring, adjustments and actions on key initiatives.
  • Work actively with other functional leaders (e.g. HR) to drive change management and enable the implementation (e.g. with training, communication, tool deployment, etc.).
  • Develop resourcing options and recommendations to accelerate progress and/or close gaps when needed.
• Lead support for COE LT:
  • Oversee central COE staff to support COE LT activities.
  • Provide support analysis.
  • Conduct direct training, communication, coaching, and change management.
  • Support special projects where necessary.
• Consistently identify and evaluate external best practices in the marketing space. Share best practices globally.
• Work with the marketing leadership teams and marketing organizations to proactively identify improvement opportunities in existing tools or needs for alternate tools to enhance the effectiveness and efficiency of marketing efforts.

Drive Marketing Tools Implementation:

• Serve as the global subject‑matter lead for marketing processes, tools, methodologies and systems — set standards, own lifecycle decisions, and advise on tool selection.
• Co‑create and maintain the global Marketing Excellence roadmap with the Marketing COE LT; prioritize initiatives by impact and feasibility and ensure clear owners, timelines, and expected measurable results.
• Partner with IT and vendors to define requirements, coordinate implementations and integrations, and ensure solutions meet global business needs.
• Define and govern marketing metrics and dashboards; oversee adoption KPIs, target setting, and regular performance reviews.
• Coach senior marketing leaders on using analytics and dashboards to drive decisions, performance conversations, and continuous improvement.
• Design and run global change and adoption strategies (communications, sponsorship, training, measurement) to ensure sustained use and business impact.

Enhance Marketing Skills:

• Support global development and drive global implementation of marketing capability efforts, including competencies, curriculum, hiring, onboarding, and ongoing measurement.
• Work with commercial leadership in fact-based assessment and prioritization of seller and marketingleader capability gaps. Develop and implement plans to close gaps.

• Serve as an expert coach in marketing processes. Conduct leader and train the trainercoaching.

• • Execute, facilitate, and/or support marketing training sessions in coordination with marketing leaders.
  • Develop and execute best practices for recruiting and keeping marketing talent
  • Define global marketing competencies, curriculum, onboarding and ongoing development standards.

Qualifications

• Bachelors, from an accredited college or university is required. Masters or MBA preferred.
• Min. 10 years of commercial experience; minimum 5 years marketing experience required.
• Experience developing and executing Commercial Excellence Capabilities with cross business team members.
• Demonstrated experience and success leading teams and influencing without authority.
• US-based location preferred.

Benefits

Your total rewards go far beyond a competitive salary. When you join Eastman, you gain access to an exceptional suite of programs designed to protect your health, grow your wealth, and fuel your career.

Compensation & Incentives

• Base pay plus performance-based incentive opportunities that let you share in our success.

Health & Wellness

• Comprehensive medical, prescription-drug, and dental coverage—paired with a Health Savings Account option to help you save tax-free dollars for care today or in the future.
• A robust menu of voluntary benefits—including vision, optional life, critical-illness protection, and more—so you can tailor coverage to fit your life.
• Holistic wellness support: financial-planning tools, family-building assistance (adoption, pregnancy, and fertility resources), parental leave, and confidential Employee Assistance Program counseling.

Retirement & Financial Strategies

• 401(k) with a company match—plus an additional annual retirement contribution from Eastman to accelerate your long-term savings.

Time Away

• Eleven paid holidays, one personal day, paid time off, and paid vacation to recharge, celebrate, or handle life’s moments.

Growth & Development

• Access to mentorship, learning resources, and leadership programs that empower you to thrive in your current role and chart the next steps in your career.

At Eastman, we invest in the whole you—so you can bring your best self to work every day and build a future you’re proud of.

Eastman Chemical Company is an equal opportunity employer.All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, pregnancy, veteran status or any other protected classes as designated by law.

Eastman is committed to creating a powerfully engagedworkplace, where everyone can contribute to their fullest potential each day.