Marketing Campaign Manager

Snapdocs Inc.; San Francisco, New York (CA, NY); On-site; USD 120,000 - 150,000; Full time

Job summary

A rapidly growing company in the residential mortgage market seeks a Marketing Campaign Manager to drive qualified leads and support customer retention. This role involves planning and executing data-driven campaigns, collaborating with cross-functional teams, and optimizing performance metrics. Ideal candidates will have strong communication skills and a bachelor's degree in marketing or related fields, along with 5+ years of B2B marketing experience.

Benefits

Medical Coverage

Dental Coverage

Vision Coverage

401(k) with Company Match

Paid Parental Leave

Flexible Time Off

Life Insurance

Disability Insurance

Quarterly Lifestyle Stipend

Qualifications

• 5+ years of experience managing B2B marketing campaigns.
• Strong project management skills; proven experience managing project scope, schedule, budget, and vendors.

Responsibilities

• Plan, execute, and optimize targeted marketing campaigns.
• Lead end-to-end execution of marketing campaigns in partnership with various stakeholders.
• Continuously monitor and evaluate the impact of campaigns.

Skills

Communication

Project Management

Writing

Collaboration

Customer Focus

Education

Bachelor's Degree in Marketing

Bachelor's Degree in Communications

Bachelor's Degree in Business

Tools

Hubspot

Salesforce

Microsoft Office

Google Docs

Job description

Snapdocs is a rapidly growing company that is disrupting the residential mortgage market, bringing scalable and sophisticated software to a pillar of the US economy that still relies on fax machines and manila envelopes. Today, 20% of real estate transactions are processed through our platform. Our products rely on carefully designed workflows, AI-based automations, and empathetic user experiences to deliver best-in-class customer experiences. We are backed by investors like Sequoia, Y Combinator, and F-Prime.

We are an innovative team. As we expand our product offering to serve more customers in more ways, we need to grow our team with smart, hungry, and curious people. That’s where you come in…

Snapdocs is seeking a results-driven Marketing Campaign Manager to join our dynamic team. This role is responsible for planning, executing, and optimizing targeted, data-driven campaigns that drive qualified leads, nurture prospects, and support customer retention. The Campaign Manager plays a key role in fueling demand generation and customer engagement to support core business goals like pipeline growth, revenue, and product adoption. This position reports to the Director of Growth Marketing.

• Build integrated category, product, and one-to-many account-based marketing (ABM) campaigns that align with the overall marketing strategy and business goals.

• Define clear campaign objectives, KPIs, and success metrics, while scoping the right mix of tactics based on target audiences and lifecycle stages.

• Own and manage the content calendar, including ideation, scheduling, and writing. This role requires strong, effective writing skills and the ability to leverage AI tools to accelerate content creation—while maintaining Snapdocs’ brand voice and clearly communicating the value of our product and its functionality.

1 Cross-Functional Leadership & Collaboration

◦ Lead the end-to-end execution of marketing campaigns in close partnership with Sales, Product Marketing, Field Marketing, Customer Advocacy, Partner Marketing and other stakeholders to ensure alignment on goals, messaging, and audience targeting.

2 Tactical Execution Across Channels

◦ Work with the Demand Generation Manager to plan and run marketing campaigns across channels like email, web, webinars, paid media, social, and ads—ensuring consistent messaging and brand voice.

3 Campaign Measurement & Optimization

◦ Continuously monitor and evaluate the impact of campaigns against defined goals, using data-driven insights to report performance and recommend optimizations for greater effectiveness and ROI.

4 Market and Buyer Insights

◦ Leverage audience insights, industry trends, and historical campaign data to inform campaign strategy, segmentation, and creative development.

Education/Qualifications/Experience

Strong communication and writing skills

• A bachelor’s degree, or better, in marketing, communications, business, or related field

• 5+ years of experience managing B2B marketing campaigns

• Strong project management skills; proven experience managing project scope, schedule, budget, and vendors

• Experience using content management systems, project management tools, email marketing platforms, or other digital marketing tools

• Experience with common apps, such as Microsoft Office or Google Docs

• Demonstrable ability to manage multiple tasks, organize information and adhere to deadlines

• A keen eye for design and copy

• A self-starter who needs minimal supervision and able to effectively manage through ambiguity

• Experience using Hubspot, Salesforce, or other CRM systems

Plus

• Mortgage industry experience

• Experience in the business-to-business marketing of technology

• Experience in account-based marketing

Attributes/behaviours

• Meticulous about language, demanding that marketing copy be attention-getting, efficient, and on-brand, with accurate grammar, organization, and structure

• Quality and detail-oriented, ensuring processes are followed and deliverables meet high standards

• Consistent, reliable, and self-starting

• Versatile—can change priorities/requirements, act fast, and be decisive in critical situations—all with a “can-do” attitude

• Results-driven, passionate about achieving goals, meeting deadlines, and exceeding performance targets

• Customer-focused (internal and external)—able to consider and act on others’ motivations and challenges

• Organized and solution-oriented—able to identify the immediate needs of a situation and establish a plan for meeting them; when problems arise, you don’t just acknowledge them: you think about how to solve them

• Confident, communicative, and collaborative—someone who values working with and learning from experts, and someone who can provide direction

Candidate profile:

• Seeking an opportunity to make a direct impact on a business

• Energized by an environment of rapid growth and change

• Driven by meaningful work that is making homeownership easier

• Up for working hard and having fun

If you are located in the SF Bay Area, NYC, or Seattle Metro area, the salary range for this role is $120,000.00 - $150,000.00. For all other locations, the range is $105,000.00 - $131,500.00. The range displayed on each job posting reflects the target for new hire salaries for the position in this location. Within the range, individual pay is based on the successful candidate’s experience and qualifications.

At Snapdocs, we believe our differences make us stronger. We’re building a team of curious, driven people from all backgrounds who are united by a shared desire to solve meaningful problems and build something that matters. We value trust, autonomy, and the kind of collaboration that brings out the best ideas—and the best in each other.

To support our team, we offer a robust benefits package for all full-time employees, which includes:

• Excellent medical, dental, and vision coverage
• 401(k) with up to 4% company match
• 16 weeks of paid parental leave
• Flexible time off and paid holidays
• Healthcare and dependent care FSA
• Life and disability insurance
• A quarterly $375 Lifestyle Stipend to support your well-being

Please note: Part-time employees are not eligible for benefits at this time.

Snapdocs is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. If you have a disability or special need that requires accommodation, please let us know.

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