Marketing Campaign Lead — West Area

Success Human Resource Centre; McPherson (NJ); On-site; USD 36,828 - 61,380; Full time

Job summary

Success Human Resource Centre Pte Ltd. is seeking a Marketing Coordinator in the West Area to support planning and execution of marketing plans for multiple business units.

The role involves briefing, production and execution of campaigns, in-store collaterals, price changes, and new product launches. The ideal candidate has 2+ years of experience, a marketing diploma, and the ability to communicate with Chinese-speaking counterparts, along with strong MS Office skills and a results-oriented

Qualifications

• At least 2 years of working experience in the related field, preferably in consumer electronics industry.
• Diploma, preferably in marketing.
• Ability to communicate with Chinese-speaking counterparts.
• Proficiency in Microsoft Office; meticulous and able to multi-task.

Responsibilities

• Assist in planning and execution of business units’ specific marketing plans to help meet the objectives of the various business units.
• Ensure timely briefing, production and execution of all advertisings and promotions, and all above and below the line campaigns including in-stores marketing collaterals, price changes, new product launches and etc.
• Conduct market research and analysis to identify target consumer segments, market trends, and competitor activities.
• Conduct regular store visits to evaluate product visibility, competitor activities, and gather insights from retail partners.
• Monitor and evaluate the effectiveness of trade promotions, analyze ROI, and recommend improvements for future marketing strategies.
• Work closely with creative and digital agencies on website and social media accounts content updates, in-store visual merchandising & renovations, ad-hoc projects and etc.
• Preparation of reports.
• Support any ad-hoc activities assigned when required.

Skills

Communication skills

Chinese language

Problem solving

Multitasking

Results-oriented

Education

Diploma in Marketing

Tools

Microsoft Office

Job description

Success Human Resource Centre Pte Ltd. is seeking a Marketing Coordinator in the West Area to support planning and execution of marketing plans for multiple business units.

The role involves briefing, production and execution of campaigns, in-store collaterals, price changes, and new product launches. The ideal candidate has 2+ years of experience, a marketing diploma, and the ability to communicate with Chinese-speaking counterparts, along with strong MS Office skills and a results-oriented