Marketing Campaign Associate I

Harrah's Iowa | Horseshoe Iowa | Hilton Garden Inn; Council Bluffs (IA); On-site; USD 42,000 - 65,000; Full time

Job summary

Caesars Entertainment is seeking a Marketing Campaign Associate I in Council Bluffs to implement data-driven direct marketing programs for promotions, events, gaming, dining and hotel offers.

You will liaise with property marketing, POD, and external vendors, manage direct mail and email workflows, and handle up to 10 projects per production month while meeting tight deadlines.

Qualifications

• Experience in project planning and execution.
• Advanced proficiency in Microsoft Excel and Access.
• Excellent written and verbal communication skills.
• Organized with high attention to detail.
• Familiar with creative agencies and direct mail houses.
• Ability to solve complex problems.
• Ability to maintain concentration during long tasks.
• Willing to work irregular schedules.
• Must be 21 years or older.

Responsibilities

• Build, test and run direct mail and email campaigns using proprietary databases.
• Upload all groups and offers for redemption and analysis.
• Coordinate with POD and Email Marketing and external mail vendors to set drop dates.
• Meet deadlines with POD and Email Marketing partners for timely communications.
• Manage workflow and production for direct mail and email projects.
• Proof creative layouts, data proofs and live proofs for data accuracy.
• Proofread all letter and coupon copy to reduce typos.
• Check email links to ensure correct landing pages before deployment.

Skills

Project planning

Attention to detail

Communication

Problem solving

Flexibility

Team collaboration

Organization

Must be 21 years or older

Education

Bachelor's degree or equivalent

Tools

Excel

Access

Outlook

Word

Job description

Job Description

The Marketing Campaign Associate I is responsible for the implementation and execution of property/regional data/direct marketing programs including advertising for promotions, events, gaming, dining and hotel offers. Serves as the principal liaison between property and pod marketing and the direct mail vendor. Manages the direct mail workflow and email projects, providing superior service to both internal and external guests. The role requires fast-paced project management throughout the lifecycle of the campaign, from creation through delivery to the guests. The average workload can be up to 10 projects per production month and duties are cyclical, including simultaneous responsibility for project tasks in beginning, intermediate and final stages of completion.

The Marketing Campaign Associate I is responsible for the implementation and execution of property/regional data/direct marketing programs including advertising for promotions, events, gaming, dining and hotel offers. Serves as the principal liaison between property and pod marketing and the direct mail vendor. Manages the direct mail workflow and email projects, providing superior service to both internal and external guests. The role requires fast-paced project management throughout the lifecycle of the campaign, from creation through delivery to the guests. The average workload can be up to 10 projects per production month and duties are cyclical, including simultaneous responsibility for project tasks in beginning, intermediate and final stages of completion.

Responsibilities

• Uses Caesars Entertainment proprietary database programs and software to build, test and run direct mail and email campaigns for customer correspondence.
• Uploads all groups and offers to the required programs accurately and in a timely manner for redemption and analysis.
• Works directly with POD and Email Marketing departments as well as external direct mail vendors to establish drop dates for all hard mail and email correspondence.
• Works under stringent deadlines with POD and Email Marketing partners to send relevant and timely communications to customers.
• Manages the workflow and production for all direct mail and email projects.
• Proofs the creative layout, vendor data proofs and live proofs to ensure accuracy of the data.
• Proofreads all letter and coupon copy on each project to mitigate typographical errors.
• Checks all links in email correspondence to ensure they open to the correct landing page prior to email deployment.

Qualifications

• Experience in project planning and execution.
• Computer proficiency and experience at an advanced level using Microsoft Excel and Access
• Organized with high attention to detail
• Requires excellent professional written and verbal communication and interpersonal skills.
• Working knowledge of creative agencies and direct mail houses.
• Ability to solve complex problems.
• Ability to maintain mental concentration for significant periods of time.
• Variety of tasks and deadlines requires an irregular work schedule.
• Must be 21 years or older

Additional Requirements

• Preferred two years’ experience in database systems and equipment for high volume business or industry
• Proofreading experience
• Working knowledge of Microsoft Outlook, Word, Excel and Access
• Bachelor’s degree in a related field or equivalent combination of education and work experience
• Valid gaming license as required per region

About Us

At Caesars Entertainment, Inc., our Team Members create the extraordinary. We are the largest casino-entertainment company in the U.S. and one of the world's most diversified casino-entertainment providers. Since beginning in Reno, Nevada, in 1937, Caesars Entertainment has grown through the development of new resorts, expansions and acquisitions. Our resorts operate primarily under the Caesars®, Harrah's®, Horseshoe® and Eldorado® brand names. We focus on building loyalty and value with our guests through a combination of impeccable service, operational excellence and technological leadership. The company is committed to its Team Members, suppliers, communities and the environment through its PEOPLE PLANET PLAY framework.

Our Caesars family is driven by our Mission, Vision and Values. We take great pride in living these values – Together We Win, All In On Service and Blaze the Trail – every day. Our mission, “Create the Extraordinary”. Our vision, “Create spectacular worlds. That immerse, inspire and connect you. We don’t perform magic; we create it with excellence. #WeAreCaesars”.