Marketing Campaign Analyst

Datalabusa; Germantown (MD); Hybrid; USD 65,000 - 90,000; Full time

Benefits offered by this job

Health/Dental/Vision

EAP

401(k) plan

Paid time off

Company holidays

Hybrid schedule

Job summary

DataLab USA is seeking a Marketing Campaign Analyst to liaise between clients and the internal programming and analytics teams. You will coordinate client requirements, provide timely communication, and guide campaigns from inception to reporting, ensuring accurate marketing results.

The ideal candidate has 2–4 years of customer service experience in a tech setting, strong problem-solving skills, and the ability to learn the client business quickly.

Qualifications

• Bachelor's degree in Business Analytics, Marketing Analytics, or similar field.
• ],
• job_responsibilities_description [

Responsibilities

• Act as the primary point of contact between clients and DataLab’s programming and analytics teams.
• ],
• CoT_job_summary_short doesn't exist
• Quizz

Skills

Customer service

Communication

Client management

Problem resolution

Interpersonal skills

Time management

Tech aptitude

Marketing practices

Education

Bachelor's degree in Business Analytics or Marketing Analytics

Tools

SQL

Job description

Marketing Campaign Analyst is the liaison between one or more of DataLab's clients and the internal database programming and analytical teams. This role provides essential support to clients who contract with DataLab for database marketing services. Marketing Analyst coordinates the requirements of the client's database marketing programs and the DataLab teams that support the client. This role requires a high level of problem solving and research skills to troubleshoot client challenges.

To be successful in this position you must have an aptitude for technology and the ability to learn the client’s business quickly, as well as a passion for excellent customer service, improving business processes, and recommending best marketing practices. Excellent communication and multi-tasking skills are essential. Preferably you will have 2-4 years prior customer service experience in a technology setting.

No sponsorship available for this role

Candidate must be local to Germantown, MD

Hybrid potential after a period of time

Responsibilities

• Act as primary point of contact between clients and DataLab’s programming and analytics teams.
• Responsible for daily client communication via telephone, email, and online presentation tools.
• Respond in a timely manner to a wide variety of client inquiries.
• Coordinate and lead internal and external client team meetings, as well as occasional onsite meetings.
• Professionally and diplomatically resolve difficult issues regarding client concerns and other matters as necessary.
• Manage account resources by setting appropriate expectations and delivery timelines.
• Identify client priorities and maintain the client’s task list.
• Act as the internal subject matter expert for the client’s business processes, business data, and marketing campaign business rules.
• Be able to QC, understand, and interpret the client’s marketing campaign results.
• Define quality checkpoints for final deliverables. Review and QC final reports and work products prior to client delivery
• Review business requirements with DataLab’s programming and analytics teams and explain client deliverables as needed. Set prioritization and timelines.
• Act as primary owner of all written documentation delivered to the client, including project and campaign requirements, direct marketing results reports, and presentations.
• Support client billing and usage reporting.

Requirements

• Bachelors degree in Business Analytics, Marketing Analytics, or similar field.
• 2-4 years prior customer service experience in a technology setting
• Outstanding communication, client management, follow-through, problem resolution, and interpersonal skills
• Flexibility to adjust priorities and manage time wisely in a fast-paced environment
• Strong aptitude for technology as well as an understanding/interest in direct marketing practices
• Outstanding documentation and organization skills.
• Excellent problem-solving skills, a highly developed sense of curiosity, and a passion for learning
• Ability to communicate in a clear, concise, and understandable manner via email, phone, and in person.
• Ability to lead requirement discovery sessions with client, understand and document client business process flows, and provide advice and instruction to clients/users
• Knowledge of SQL and prior direct marketing experience a plus
• Demonstrated ability to work in a team environment

Benefits

• Health, Dental, and Vision Plans: Comprehensive coverage to meet your healthcare needs.
• Employee Assistance Program (EAP): Resources and support for personal and professional challenges.
• 401(k) Retirement Savings Plan: Includes option for Traditional or Roth IRA to help you plan for your future.
• Paid Time Off: Enjoy paid vacation and sick leave to maintain work-life balance.
• Company Holidays: Nine paid company holidays throughout the year.
• Hybrid schedule potential after 6 months of in-office employment.

DataLab USA is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or national origin.

All offers of employment are contingent on passing a background check and drug test.

Privacy Policy - DataLab USA | Targeting Better Results

This job posting will remain open for 30 days from the initial posting date.