Marketing & Business Development ManagerNew York, NY

Hughes Hubbard & Reed LLP; New York (NY); Hybride; USD 115 000 - 140 000; Plein temps

Résumé du poste

Hughes Hubbard & Reed LLP in New York is seeking a Marketing & Business Development Manager to partner with the Director and practice group leaders to raise the firm’s profile and drive growth.

You will lead BD strategies for assigned practice groups, oversee proposals, develop marketing materials, manage CRM and analytics, and push data-driven client development while meeting deadlines and maintaining high standards.

Qualifications

• Bachelor's degree required
• 5+ years in marketing or BD, preferably in legal or professional services
• Hybrid schedule: minimum 3 days per week in-person in the NY Office
• Target salary range: $115,000-$140,000

Responsabilités

• Identify, develop and implement marketing and business development strategies for assigned practice groups
• Create key messages and marketing materials, including practice profile descriptions and matter lists
• Manage Proposal/RFP process end-to-end, identify differentiators and value propositions, prepare responses
• Draft content for marketing collateral and ensure materials are updated on intranet and external website
• Manage survey submission development for practice areas with Marketing Communications
• Leverage CRM, analytics and email tools to drive client development and improve efficiency
• Conduct industry research on referral sources, clients and industries
• Identify and recommend new products and processes to aid business development

Connaissances

BD strategy

Stakeholder management

Project management

Marketing strategy

Client development

Formation

Bachelor's degree

Outils

CRM

Email marketing tools

Analytics platforms

Experience management

Description du poste

Position Summary:

The Marketing & Business Development Manager works closely with the Director of Marketing & Business Development, all members of the MBD department and practice group leaders to build the profile of the firm and its practice groups. The Manager is responsible for identifying, developing and implementing effective marketing and business development strategies for assigned practice groups. Reports to the Director of Marketing and Business Development

Principal Duties and Responsibilities:

• Proactively identify, develop and implement effective marketing and business development strategies for assigned practice groups.
• Creation of relevant key messages and general marketing materials; including the development of new practice profile descriptions and matter lists.
• Manage Proposal/RFP process in its entirety. Work with stakeholders to identify differentiators and value propositions, prepare response and conduct debriefs following a win/loss.
• Draft content for marketing collateral materials and ensure all relevant practice area materials are updated on the firm's intranet and external website.
• Working in conjunction with Marketing Communications, manage survey submission development for practice areas as assigned.
• Leverage marketing and business development technology platforms, including CRM, experience management, analytics, and email marketing tools, to drive client development initiatives, improve operational efficiency, and support data-driven decision-making.
• Conduct industry research and develop knowledge about the firm's referral sources, clients and industries.
• Identify and recommend new products and processes to assist in business development efforts.
• Perform other duties as assigned.

Position Specific Skills and Requirements:

• Demonstrated ability to proactively identify relevant business development opportunities
• Demonstrated strength in interacting with practice group leaders
• Ability to delegate work and manage staff
• Strong organizational skills
• Ability to multi-task and prioritize
• Strict attention to detail and ability to see projects through to completion
• Superior analytical and research skills
• Skilled in conduction research, analyzing data and providing recommendations
• Ability to meet deadlines and work well under pressure
• Proficiency in Microsoft Office

Education and General Requirements:

• Bachelor's degree
• 5+ years professional experience in marketing and/or business development, preferably in legal or a professional services environment.
• Hybrid schedule (minimum of 3 days per week in-person in the NY Office)
• Target salary range: $115,000-$140,000

Salary Range

$115,000 - $140,000 USD