Marketing & Brand Coordinator for NIL & Digital Campaigns

Alumni Hall Stores, LLC; Knoxville (TN); On-site; USD 35,000 - 52,000; Full time

Job summary

Alumni Hall Stores, LLC in Knoxville, TN is seeking a Marketing Assistant to support marketing and advertising across 32 stores and the e-commerce platform. The role reports to the Marketing Director and requires strong design, digital marketing, and organizational skills.

You will manage asset creation, assist with NIL partnerships, and handle email marketing, events, and campaigns while maintaining a consistent brand identity.

Qualifications

• Must be proficient in Canva.
• Must be proficient in using Adobe Creative Suite (Illustrator & Photoshop)
• Must be proficient in Microsoft Office Suite
• Customer service minded
• Excellent verbal and written communication skills
• Exceptional time management and prioritization skills
• Willingness to work outside of non-standard business hours when necessary
• Team player with positive and enthusiastic attitude

Responsibilities

• Manage asset creation and delivery for contract obligations and partnership agreements (digital ads, LED video board graphics, print ads, radio reads, etc.).
• Work with student athletes for NIL partnerships and/or social influencers on content and fulfillment.
• Email marketing consisting of content development, graphic creation, database management and analyzing results.
• Assist with event planning and management with couponing, giveaways, lead generation.
• Graphic Design skills for store signage, displays, social media, emails, product launches, and other creative needs while delivering a consistent brand identity for the company.
• Create, manage and execute all Alumni Hall lead-generation sweepstakes and giveaways.
• Tasks include creating graphics, writing legal rules, launching the campaign, managing entries, notifying winners, and managing all post-sweepstakes tasks.
• Manage general inquiries, marketing questions, and all donation requests for all Alumni Hall stores.
• Ensure all Alumni Hall information is correct across our digital footprint by updating locations, store photos, store hours to manage a consistent brand image and always have correct information for our shoppers.
• Support Marketing Director with tasks that could include managing partnerships with University Sports Properties, Media Partners, Store Events, and more.
• Efficiently and urgently communicate with Store Managers, Marketing Director, E-commerce team and other departments to ensure proper messaging and relevancy.
• Tracking ROI of marketing initiatives such as sales, couponing, partnerships and reporting out in a timely and concise manner.
• Other tasks as assigned.

Skills

Passion for collegiate sports

Canva

Adobe Creative Suite (Illustrator &amp

Tools

Adobe Creative Suite

Microsoft Office Suite

Job description

Alumni Hall Stores, LLC in Knoxville, TN is seeking a Marketing Assistant to support marketing and advertising across 32 stores and the e-commerce platform. The role reports to the Marketing Director and requires strong design, digital marketing, and organizational skills.

You will manage asset creation, assist with NIL partnerships, and handle email marketing, events, and campaigns while maintaining a consistent brand identity.