Marketing Automation Strategist - Remote / Telecommute

Cynet Systems Inc; New York (NY); Remote; USD 60,000 - 80,000; Full time

Job summary

An established industry player is seeking a Marketing Automation Lead to spearhead innovative 1:1 marketing initiatives. This role involves guiding a team in executing targeted campaigns across various channels, leveraging advanced marketing platforms to optimize client outreach. The ideal candidate will possess a strong background in B2B and healthcare marketing, combined with exceptional strategic thinking and communication skills. Join a dynamic environment where your expertise will drive impactful marketing solutions and contribute to the success of diverse clients.

Qualifications

• 4+ years of marketing experience with a focus on B2B and Healthcare.
• Technical expertise in 1:1 marketing platforms and advanced capabilities.

Responsibilities

• Lead Marketing Automation efforts and oversee daily execution.
• Administer hands-on management of marketing platforms and campaigns.

Skills

Marketing Automation

B2B Marketing

Healthcare Marketing

Communication Skills

Strategic Thinking

Digital Marketing Trends

Education

B.S. or B.A. in Marketing

Tools

Marketo

Salesforce Marketing Cloud (SFMC)

Eloqua

Job description

Job Description:

Pay Range: $72.87/hr - $77.87/hr

Responsibilities:

1. Lead the direction of Marketing Automation efforts for clients across 1:1 marketing activities, including identifying new messaging opportunities, selecting appropriate channels (email, SMS, etc.), and overseeing the daily execution by Sr. Specialists and Specialists.
2. Administer hands-on management of 1:1 marketing platforms, such as Marketo, SFMC, and Eloqua, including operational campaigns like lead management and native integrations. Provide guidance to clients on campaign value and optimal setup.
3. Define KPIs aligned with business goals, create reports, analyze campaign performance, and communicate results and their business impact to clients.
4. Recommend continuous improvements to programs, working with Sr. Specialists/Specialists to ensure testing plans impact KPIs positively.
5. Develop outreach strategies within 1:1 marketing platforms by auditing client databases, understanding client businesses, and mapping customer pain points to messaging and channels.
6. Guide Sr. Specialists/Specialists in translating strategic visions into live campaigns, including landing pages, nurture campaigns, forms, data management, and segmentation.
7. Stay informed about new developments in marketing operations and suggest strategic enhancements to optimize platform effectiveness.
8. Assist in defining and scoping business requirements, identify key stakeholders, and participate as a subject matter expert in strategy and customer sessions.
9. Provide knowledge transfer and training to clients and internal teams, supporting documentation for implemented solutions.

Qualifications:

• B.S. or B.A. in Marketing, Advertising, Communications, or equivalent experience.
• 4+ years of marketing experience, with B2B and Healthcare experience preferred.
• Technical expertise in 1:1 marketing platforms, including advanced/admin capabilities (Program Builder, Lead Scoring, Customer Lifecycle).
• Strategic thinking with strong execution skills to surpass client expectations.
• Excellent communication skills for explaining complex digital and technical concepts.
• Proven success in results-driven marketing programs and continuous optimization.
• Knowledge of digital marketing trends and best practices.
• Familiarity with marketing technology, sales and marketing alignment, and best practices.

Preferred Qualifications:

• Experience in a digital agency, consulting, or digital marketing environment.
• Leadership, training, and management experience.
• Experience with APIs, third-party solutions, and digital channels integration.
• Knowledge of Customer Data Platforms (CDP) and Data Management Platforms (DMP).