Marketing Automation Specialist (Hybrid)

CareFirst BlueCross BlueShield; Baltimore (MD); On-site; USD 61,000 - 120,000; Full time

Job summary

CareFirst BlueCross BlueShield seeks a Marketing Automation Specialist/Associate Data Analyst to maximize value from Salesforce Marketing Cloud and related technologies, enabling faster marketing, reduced IT dependency, and more effective customer journeys through scalable automation solutions.

The role focuses on building campaigns, automations, and data structures across the MarTech stack, with governance alignment and ongoing platform optimization.

Qualifications

• Education requirement: Bachelor's degree in a related field or 4 additional years of relevant work experience.
• Experience with marketing automation and data-driven campaigns preferred.
• Knowledge of SQL or digital campaign development technologies is a plus.

Responsibilities

• Build, configure, test, deploy and optimize campaigns, customer journeys and automations across the MarTech ecosystem using Salesforce Marketing Cloud.
• Translate marketing objectives into scalable audience, personalization and journey solutions.
• Configure and maintain data extensions, audience segments, automations and campaign data structures.
• Troubleshoot campaign and platform issues with IT, Data & Analytics and vendors.
• Partner with Marketing stakeholders to remove blockers and advance campaign delivery.
• Champion Salesforce Marketing Cloud standards, best practices and platform utilization.
• Monitor campaign performance and quality assurance processes.
• Maintain documentation for campaign builds, automations, data structures, platform standards and repeatable processes.
• Continually expand knowledge of Salesforce Marketing Cloud and MarTech trends.

Skills

Marketing automation

Campaign orchestration

Analytical skills

Cross-functional collaboration

Salesforce Marketing Cloud

Education

Bachelor's degree or equivalent experience

Tools

Salesforce Marketing Cloud

Job description

Resp & Qualifications

The Marketing Automation Specialist/Associate Data Analyst serves as Marketing's platform advocate and automation expert, helping the organization maximize value from Salesforce Marketing Cloud and related technologies. This role empowers Marketing to move faster, reduce reliance on IT and deliver more effective customer journeys through scalable automation solutions.

Purpose

The Marketing Automation Specialist/Associate Data Analyst serves as Marketing's platform advocate and automation expert, helping the organization maximize value from Salesforce Marketing Cloud and related technologies. This role empowers Marketing to move faster, reduce reliance on IT and deliver more effective customer journeys through scalable automation solutions.

Essential Functions

• Build, configure, test, deploy and optimize campaigns, customer journeys and automations across the MarTech ecosystem, with Salesforce Marketing Cloud as the primary campaign platform.
• Translate marketing objectives into scalable audience, personalization and journey solutions.
• Configure and maintain data extensions, audience segments, automations and campaign data structures in alignment with governance standards.
• Troubleshoot campaign and platform issues, partnering with IT, Data & Analytics and vendors as needed.
• Partner with Marketing stakeholders and cross-functional teams to remove blockers and advance campaign delivery.
• Serve as a Salesforce Marketing Cloud subject matter expert and platform champion, promoting standards, best practices and effective platform utilization.
• Drive opportunities to simplify campaign delivery, increase Marketing self-service and expand automation.
• Execute quality assurance processes to validate audience selection, data readiness, personalization, journey logic and deployment configuration.
• Monitor campaign performance and execution, investigate issues and recommend improvements.
• Maintain documentation for campaign builds, automations, data structures, platform standards and repeatable processes.
• Continuously expand knowledge of Salesforce Marketing Cloud and the broader MarTech landscape, applying new capabilities and best practices to improve Marketing effectiveness.

Qualifications

Education Level: Bachelor's Degree in Data Science, Mathematics, Computer Science, Statistics, Business or related field OR in lieu of a Bachelor's degree, an additional 4 years of relevant work experience is required in addition to the required work experience.

Preferred Qualifications

• Experience with Salesforce Marketing Cloud or a comparable enterprise marketing automation platform.
• Experience developing campaigns, customer journeys, audience segments and automations.
• Knowledge of marketing automation, campaign orchestration and customer engagement platforms.
• Familiarity with SQL and digital campaign development technologies.
• Experience partnering across marketing, technology, data and analytics teams.
• Experience in the health care industry.
• Salesforce Marketing Cloud certification or commitment to obtaining certification.

Knowledge, Skills And Abilities (KSAs)

• Knowledge of marketing automation, campaign development and customer journey orchestration.
• Proactive, resourceful and committed to continuous learning.
• Ability to translate business needs into scalable platform solutions.
• Strong analytical, problem-solving and organizational skills with attention to detail.
• Ability to work independently and collaboratively across cross-functional teams.
• Strong written and verbal communication skills.
• Ability to manage multiple priorities and meet established deadlines.

Salary Range

$60,552 - $120,263

Salary Range Disclaimer

The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the work is being performed. This compensation range is specific and considers factors such as (but not limited to) the scope and responsibilities of the position, the candidate's work experience, education/training, internal peer equity, and market and business consideration. It is not typical for an individual to be hired at the top of the range, as compensation decisions depend on each case's facts and circumstances, including but not limited to experience, internal equity, and location. In addition to your compensation, CareFirst offers a comprehensive benefits package, various incentive programs/plans, and 401k contribution programs/plans (all benefits/incentives are subject to eligibility requirements).

Equal Employment Opportunity

CareFirst BlueCross BlueShield is an Equal Opportunity (EEO) employer. It is the policy of the Company to provide equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.

Federal Disc/Physical Demand

Note: The incumbent is required to immediately disclose any debarment, exclusion, or other event that makes him/her ineligible to perform work directly or indirectly on Federal health care programs.

Physical Demands

The associate is primarily seated while performing the duties of the position. Occasional walking or standing is required. The hands are regularly used to write, type, key and handle or feel small controls and objects. The associate must frequently talk and hear. Weights up to 25 pounds are occasionally lifted.

Sponsorship in US

Must be eligible to work in the U.S. without Sponsorship