Marketing Automation Specialist

Forcepoint; United States; Remote; USD 60,000 - 80,000; Full time

Job summary

A leading cybersecurity company seeks a Marketing Automation Specialist to enhance campaign performance via HubSpot. The role includes optimizing marketing processes, managing the marketing database, and supporting the sales team. Candidates should have a Bachelor’s degree and 3-5 years of relevant experience, making this an exciting opportunity to drive impactful marketing initiatives.

Qualifications

• 3-5 years of marketing automation experience, preferably in HubSpot.
• HubSpot certified associate or expert is a plus.
• Strong Excel skills (v-lookups, pivot tables).

Responsibilities

• Define and prioritize optimizations for HubSpot.
• Manage the marketing database including data cleansing.
• Provide training on marketing operations processes.

Skills

Analytical skills

Problem-solving

Data-driven approach

Time management

Team collaboration

Education

Bachelor’s degree

Tools

HubSpot

Salesforce

Excel

Job description

Marketing Automation

• Define and prioritize optimizations for HubSpot including campaign setup, execution, tracking, lead management, scoring, and routing, nurture, targeting and audience segmentation.
• Build and monitor the backend automation of landing pages, emails, webinars, segmentation, ABM, nurture programs, UTM parameters, events, reporting, workflows, and digital programs
• Ensure successful integration and strategic utilization of tools and technologies
• Support marketing campaigns with effective data segmentation, audience analysis and list building
• Understand and implement lead routing rules in LeanData
• Familiarity with Allocadia or another budgeting tool, configuration and integration with SF & SAP a plus
• Webchat tool Drift is an important lead generation tool that knowledge of and ability to regularly tune is important
• The BDR team uses Outreach an outbound cadence and calendar tool
• Bizible, although currently in house, will be replaced by Hubspot analytics
• Knowledge of the 6sense ABM Platform to automate in profile prospect identification and refine our outbound efforts would be helpful

Database Management

• Manage the marketing database including data cleansing, augmentation, and normalization
• Understand and report on health of Hubspot database (life cycle, lead status, industry, titles, personas, gaps/areas for growth)
• Perform list imports and identify areas of improvement
• Understand and ensure compliance in accordance with global privacy standards/laws

Process and Documentation

• Provide training to marketing and sales teams on marketing operations processes, tools, and technologies
• Optimize, scale, and document processes following marketing and sales best practices.

Job Qualifications

• Bachelor’s degree required
• Marketing experience with 3-5 years of marketing automation experience preferably Hubspot
• Hubspot certified associate or expert status is a plus
• Experience establishing and maintaining system documentation and training materials
• Demonstrated Excel experience (v-lookups, pivot tables, deduping, basic data analysis)
• Comprehensive understanding of the end-to-end process of the B2B marketing funnel
• Experience working with Salesforce or other CRM (preferred)
• Strong team player that works well with counterparts from various functions/departments (regional and global marketing teams, sales operations, business intelligence, and IT)
• Strong analytical and problem-solving skills
• Demonstrated ability to build new processes and workflows to scale
• Effective time management skills and the ability to juggle multiple projects and tight deadlines
• Proactive, takes initiative, and asks the right questions
• Maintain a data-driven approach through continual analysis and optimization