Marketing Automation Specialist

Valtech; United States; Remote; USD 13,000 - 20,000; Full time

Benefits offered by this job

Medical insurance

Sports reimbursement

Parental leave support

Job summary

Valtech is seeking a Marketing Automation Specialist based in Ukraine to manage day-to-day marketing activities and fulfill roadmap items within the MarTech team. You will handle campaigns, data quality, and complex workflows across platforms to improve lead nurturing and conversions.

The role emphasizes English communication, data-driven decision making, and collaboration with global stakeholders to drive growth and ensure compliance with data regulations.

Qualifications

• At least 3 years of experience with Marketo marketing automation.
• Advanced knowledge of Salesforce CRM.
• Detail-oriented with the ability to sift through data, logs, or configurations to find root causes.
• Upper-Intermediate English.
• Strong accountability, communication, collaboration, and time-management skills.

Responsibilities

• Create, optimize, and deploy marketing automation campaigns with a focus on database growth and lead nurturing.
• Implement sophisticated workflows across tools and platforms.
• Evaluate campaign effectiveness using multiple tools and platforms.
• Ensure data accuracy in databases and dashboards.
• Uphold data privacy and compliance best practices in marketing activities.
• Apply advanced segmentation and personalization for higher conversion rates.
• Execute A/B tests to inform data-driven decisions.
• Coordinate with global stakeholders to deliver requests and roadmap items.

Skills

Marketo

Salesforce

Data analysis

English (Upper)

Project coordination

Tools

Google Analytics

Power BI

Optimizely

Job description

Why Valtech?We’re the experience innovation company - a trusted partner to the world’s most recognized brands. To our people we offer growth opportunities, a values-driven culture, international careers and the chance to shape the future of experience.

The opportunity

We are looking for a Marketing Automation Consultant to join our global team of 6,000 professionals in more than 60 offices worldwide.

As our newest member of the MarTech team, you’ll be spearheading our efforts within Marketing Automation and AI, empowering marketing teams worldwide.

Within the Martech team, we take care of streamlining processes across marketing and sales, automate manual workflows, and set up measurement tools that generate actionable insights.

We manage an ecosystem of 19 products that together, contribute to 100M€ in marketing-won revenue for Valtech. The tech stack covers our website and marketing automation, our event platform, and the integrations with our ad channels. The ecosystem is designed for lead conversions and talent acquisition; integrating with our CRM platform for leads and our ATS for talents. Our current challenges include global compliance, data movement and synthesisation, and dashboarding/visualization for data-driven decision-making. E.g CAC, ARR.

We are proud of:

• The work we do and the innovation we drive
• Our values of share, care and dare
• A workplace culture that fosters creativity, diversity and autonomy
• Our borderless, global framework, which enables seamless collaboration

The role

As a Marketing Automation Specialist, you’ll manage the day-to-day database and marketing activities of Valtech by addressing incoming requests and delivering roadmap items. This typically translates to being responsible for:

Role responsibilities

• Creating, optimizing, and deploying marketing automation campaigns with a focus on database growth and lead nurturing
• Implement sophisticated workflows across tools and platforms
• Evaluation of campaign effectiveness using a mix of tools and platforms
• Ensuring the data accuracy of our database and dashboards
• Ensuring the hygiene of our database by understanding and upholding legal requirements and best practices
• Use advanced segmentation and personalization techniques for higher conversion rates, improved customer journeys, and increased revenue
• Implementing effective A/B testing for data-driven decision-making
• Communicating and coordinating with stakeholders across the globe to deliver requests and roadmap items

Must have qualifications

To be considered for this role, you must meet the following essential qualifications:

• At least 3 years of experience working on the Marketo marketing automation platform
• Advanced knowledge and experience in Salesforce CRM
• Loving for complex details – you enjoy the process of sifting through data, logs, or system configuration to find the root cause of a problem
• Upper-Intermediate English level
• Accountability, strong communication, collaboration, and time-management skills
• Strong desire to learn more about business every day

Nice to have qualifications

• If you’re familiar with any of the tools and platforms (Optimizely Content Marketing Platform; LinkedIn Recruiter; Linked In Sales Nav; Typeform; Optimizely CMS and Experimentation; Google Analytics; Hootsuite; TwentyThree; Bynder; Supermetrics; BigQuery; Power BI)

If you do not meet all the listed qualifications or have gaps in your experience, we still encourage you to apply. At Valtech, we recognize that talent comes in many forms, and we value diverse perspectives and a willingness to learn.

Commitment to reaching all kinds of people

We design experiences that work for all kinds of people - and that starts with our own teams. At Valtech, we’re intentional about building an inclusive culture where everyone feels supported to grow, thrive and achieve their goals. No matter your background, you belong here. Explore our Diversity & Inclusion site to see how we’re creating a more equitable Valtech for all.

The benefits

This is a Full timeposition based in Ukraine.

Beyond a competitive compensation package, we offer:

• Mental and physical health:

  • Medical insurance
  • Sports reimbursement budget
  • A number of free psychological and legal consultations
  • Maternity and paternity leave support

• Personal and professional development:

  • Internal workshops and learning initiatives
  • Professional certifications reimbursement
  • Participation in professional local and global communities
  • Growth Framework to manage expectations and define the steps to move towards the selected career
  • Mentoring program with the ability to become a mentor or a mentee to grow to a higher position
  • Valtech Ukraine has a system of progressive benefits packages in place — the longer you stay with the company — the more benefits you get.

About Valtech

Valtech is the experience innovation company that exists to unlock a better way to experience the world. By blending crafts, categories, and cultures, we help brands unlock new value in an increasingly digital world.

At the intersection of data, AI, creativity, and technology, we drive transformation for leading organizations, including L’Oréal, Mars, Audi, P&G, Volkswagen Dolby, and more.

At Valtech, we don’t just talk about transformation. We make it happen. Our people are the heart of our success, and we foster a workplace where everyone has the support to thrive, grow and innovate.

Are you ready to create what’s next? Join us.