Marketing Automation Professional

Der Entrepreneurs Club e.K.; Braselton (GA); On-site; USD 100,000 - 150,000; Full time

Job summary

KOKI Group in Braselton (USA) sucht eine/n Marketing Automation Professional in Vollzeit, um globale Marketingstrategien, Automatisierung und KI-Initiativen voranzutreiben.

Sie leiten Transformationsprojekte, verbessern Customer Experience und arbeiten eng mit Vertrieb, IT, Produktmanagement sowie externen Partnern zusammen.

Qualifications

• Erfahrung in Marketing Operations, Digital Experience oder verwandten Bereichen.
• Erfahrung in der Führung globaler, funktionsübergreifender Transformationsinitiativen.
• Fachkenntnisse in Marketing-Automation, CRM, DAM und Analytics.
• Erfahrung mit KI-Anwendungen und digitalen Kundenerlebnislösungen.
• Starke Projekt-, Stakeholder- und Change-Management-Fähigkeiten.

Responsibilities

• Definition und Steuerung globaler Marketingstrategien und technischer Initiativen.
• Leitung der Marketing-Transformation, Digital Engagement, Automatisierung und KI-Einführung.
• Gestaltung kundenorientierter Marketingpraktiken über alle Märkte hinweg.
• Entwurf, Implementierung und Optimierung digitaler Kundenerlebnisse und Portale.
• Gewährleistung eines konsistenten Kundenerlebnisses über Regionen und Kanäle.
• Integration von CRM, Analytics- und Engagement-Tools sowie Anbietermanagement.

Skills

Marketing Operations

Digital Experience

Marketing Technology

Customer Engagement

Business Transformation

AI applications

Project management

Stakeholder management

Change management

Dashboards & KPIs

Education

Bachelor's degree in Marketing, Business, Technology, Digital Experience, or related field

Tools

Marketing automation

CRM platforms

DAM

Analytics platforms

AI tools

Job description

Braselton

Vollzeit

Gestern ausgeschrieben

Dein neuer Arbeitgeber sucht impulsgebende Macher:innen!

Unsere weltweit anerkannten Elektrowerkzeuge werden von unseren 4.500 Mitarbeitenden aus über 100 Ländern mit grünem Herzblut entwickelt, produziert und verkauft.

Professionelle Anwender:innen auf der ganzen Welt vertrauen auf unsere Marken Metabo, HiKOKI und Carat in der KOKI Group.

Dies unterstreichen auch unsere über 50 nachhaltigen Akku-Partnerschaften im Cordless Alliance System (CAS).

Bei uns ergänzen sich Tradition und Innovation sowie Internationalität und Bodenständigkeit zu einem stimmigen Ganzen.

Entdecke auch Du unsere Power und schraube an der KOKI-Zukunft mit!

Marketing Automation Professional

Key Responsibilities

Strategic Leadership

• Define and drive global marketing strategies, processes, and technology initiatives that align with the KOKI Group's vision and business objectives.
• Shape the roadmap for marketing transformation, digital engagement, automation, and AI adoption.
• Champion customer-centric marketing practices, set-up mechanicsand continuous improvement across global markets.

Customer Experience & Digital Engagement

• Design, implement, and optimize customer-facing digital experiences, focusing short-term on marketing engagement and activation platforms and furthermore building frameworks for engaging websites, portals, self-service tools and AI-enabled solutions,
• Lead customer journey mapping initiatives to improve engagement and conversion across all digital touchpoints.
• Ensure a consistent and seamless customer experience across regions and channels and align globally.
• Translate customer, commercial, and marketing requirements into scalable digital solutions.

Marketing Technology, Automation & AI

• Identify, evaluate, and implement innovative marketing technologies, automation platforms, and AI-driven solutions.
• Lead integration efforts between CRM systems, marketing automation tools, customer portals, analytics platforms, and digital engagement tools.
• Drive personalization, automation, and self-service capabilities that improve customer and user experiences.

Marketing Process & Business Transformation

• Partner with Sales Business Units (SBUs) and regional Marketing teams to streamline and enhance global marketing processes, including improvement of recently launched Go-to-Market (GTM) process and execution.
• Identify opportunities to improve efficiency, simplify workflows, and standardize operations globally.
• Develop and implement best practices, governance models, and operating procedures.
• Explore emerging technologies and recommend solutions that support business growth and operational efficiency.

Global Systems & Standardization

• Lead the development, implementation, and optimization of global marketing systems and platforms, including Digital Asset Management (DAM) and customer engagement tools.
• Establish standardized processes, data governance, and system utilization practices across all regions.
• Ensure alignment between global standards and regional business requirements.
• Support regions with trainings and regular consultancy

Projectmanagement & Stakeholders & Vendor Management

• Foster strong partnerships with regional marketing teams, Sales, IT, Product Management, Customer Service, and executive stakeholders.
• Drive alignment, communication, and collaboration across global and regional organizations and teams.
• Manage relationships with external agencies, technology vendors, consultants, and implementation partners and steer budgets accordingly

Data Analytics & Performance Management

• Develop KPIs and reporting frameworks to measure customer engagement, marketing effectiveness, process efficiency, and platform adoption.
• Leverage analytics and customer insights to inform decision-making and prioritize enhancements.
• Present project outcomes, ROI, and strategic recommendations to leadership.

Preferred Qualifications

• Bachelor's degree in Marketing, Business, Technology, Digital Experience, or related field.
• 5+ years of experience in Marketing Operations, Digital Experience, Marketing Technology, Customer Engagement, Business Transformation, or related disciplines.
• Experience leading global, cross-functional transformation initiatives.
• Expertise in marketing automation, CRM platforms, Digital Asset Management (DAM), customer engagement tools, and analytics platforms.
• Experience with AI applications, workflow automation, and digital customer experience solutions.
• Strong project management, stakeholder management, and change management capabilities.
• Establish Dashboards and KPIs for the dedicated indicatives and platform effectiveness, analyze user behaviour.

Potential Additional Qualifications

• Customer Journey Mapping
• UX/UI Fundamentals
• Customer Portal Management
• CRM and MarTech Platforms
• AI-Powered Customer Engagement Tools
• Digital Analytics (GA4, Adobe Analytics, Power BI, etc.)
• Agile Project Management

Du fragst Dich was Chancengleichheit für KOKI bedeutet? Wir glauben an Vielfalt und Inklusion!