Marketing Automation Manager

Coloplast; Minneapolis, Northern (MN, KY); On-site; USD 100,000 - 120,000; Full time

Benefits offered by this job

Health insurance

401(k) plan with company match

Paid time off

Job summary

Coloplast, a leading medical device company, seeks a Marketing Automation Lead to shape a pragmatic roadmap for HCP engagement, manage multi‑channel campaigns, and ensure compliant best practices.

You will partner with Marketing Communications and Product Marketing, implement segmentation, personalize experiences, measure KPI success, and coordinate with IT and external partners.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 3+ years in digital/marketing automation, ideally in B2B healthcare or medical devices.
• Hands-on proficiency with an enterprise marketing automation platform and CRM; able to operate effectively with limited integrations.
• Fluent in WordPress, analytics and experimentation; advanced Excel skills a plus.
• Proven ability to manage and collaborate effectively with external agency partners.
• Strong writing, information design, and UX sensibility for professional (HCP) audiences.
• Excellent cross-functional communication and project management.

Responsibilities

• Define and evolve a pragmatic roadmap for marketing automation aligned to business priorities and HCP engagement needs.
• Serve as a subject‑matter expert on marketing technology, journey design, and compliant best practices.
• Lead the planning and roll‑out of multi‑channel initiatives (email, web, events, social) with KPIs.
• Implement segmentation, targeting, and personalization with marketing teams.
• Ensure accuracy, accessibility, and a positive HCP experience.
• Monitor results and iterate based on insights and stakeholder feedback.
• Translate objectives into functional requirements for IT and partners.
• Document processes and playbooks to scale with limited systems.
• Maintain data privacy, consent, and regulatory compliance locally and globally.
• Connect people, tools, and data across departments; facilitate handoffs.
• Champion integrations and 3rd‑party tools to extend capabilities.
• Share standards, templates, and lessons learned across teams.

Skills

Digital marketing automation

CRM integration

WordPress

Analytics

Advanced Excel

Agency management

Cross-functional collaboration

Education

Bachelor's degree in Marketing/Business/Communications

Tools

CRM tools

Marketing automation platform

WordPress

Job description

Major Areas of Accountability

• Define and evolve a pragmatic roadmap for marketing automation aligned to business priorities and HCP engagement needs.
• Serve as a subject‑matter expert on marketing technology, journey design, and compliant best practices.
• Lead the planning and roll‑out of multi‑channel initiatives (email, web, events, social) with clear KPIs.
• Implement segmentation, targeting, and personalization in partnership with Marketing Communications and Product Marketing.
• Ensure accuracy, accessibility, and a positive HCP experience.
• Monitor results and iterate continuously based on insights and stakeholder feedback.
• Convert business objectives into clear functional requirements and workflows for IT and partner teams.
• Document repeatable processes and playbooks to scale with limited systems.
• Maintain data privacy, consent, and regulatory compliance at local and global levels.
• Connect people, tools, and data—facilitating handoffs between Marketing, Sales, Analytics, and IT.
• Champion simple integrations and 3rd‑party tools that extend capabilities (e.g., marketing automation, form/quiz tools, content enablement).
• Share standards, templates, and lessons learned across teams and business units.
• Coloplast employees are required to conduct business to the highest ethical and professional standards; comply with applicable laws and regulations, the MedTech Code of Conduct, and company policies.
• Other job duties as assigned

Basic Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 3+ years in digital/marketing automation, ideally in B2B healthcare or medical devices.
• Hands‑on proficiency with an enterprise marketing automation platform and CRM; able to operate effectively with limited integrations.
• Fluent in WordPress, analytics and experimentation; advanced Excel skills a plus.
• Proven ability to manage and collaborate effectively with external agency partners.
• Strong writing, information design, and UX sensibility for professional (HCP) audiences.
• Excellent cross‑functional communication and project management.

Preferred Qualifications

• Resourceful Builder: Comfortable with imperfect systems—managing lists, configuring lightweight workflows, and documenting processes.
• Proven background with highly regulated environments, privacy, and consent
• Able to build strong partnerships with Legal, IT, and Data Privacy teams
• Customer‑centric mindset focusing digital channels on clinical relevance, clarity, and efficiency—using voice‑of‑customer insights to guide decisions.
• Analytical & Iterative skillset using data from exports and dashboards to test, learn, and optimize.

At Coloplast, we believe in recognizing and rewarding the contributions of our employees. Our total rewards package is designed to support your well‑being, foster your professional growth, and ensure a healthy work‑life balance. Here is some of what you can expect:

• Health and Wellness: Comprehensive medical, dental, and vision insurance plans to keep you and your family healthy. Plus, access to company sponsored wellness programs and mental health resources, paid leave of absence for qualifying events and generous paid parental leave for both birthing and non‑birthing parents.
• Financial Security: A competitive 401(k) plan with company match that vest immediately, financial planning services to help you secure your future, and corporate discount programs for goods and services.
• Work‑Life Balance: Generous paid time off, flexible work hours, and flexible work arrangement options to help you balance your personal and professional life may be available.
• Professional Development: Opportunities for continuous learning and career advancement through training programs, mentorship, and tuition reimbursement.
• Recognition and Rewards: Recognition programs to celebrate achievements and contributions, including peer recognition, bonuses, awards, and special events.
• Community and Culture: A supportive work environment where everyone feels valued, and has a sense of belonging. Participate in team‑building activities, volunteer opportunities, and company-sponsored events. Sustainability strategy that outlines our ambitions for how to run our company in a more sustainable way
• Competitive Compensation: The compensation range for this position is $100,000 - $120,000. Actual compensation is influenced by a variety of factors including but not limited to skills, experience, qualifications, and geographic location. Hired candidates may be eligible to receive additional compensation in the form of bonuses and/or incentives.

Join us at Coloplast and be part of a team that values your hard work, supports your growth, and celebrates your success. Together, we can achieve great things!

Pursuing an ambitious growth agenda, Coloplast develops and markets products and services that make life easier for people with intimate healthcare needs. Employing about 16,000 people and with products available in more than 143 countries, we are one of the world ´ s leading medical device companies. We are constantly growing our business and always looking for new ways to move forward – we explore, learn and look for new ways of doing things.

Coloplast employees are required to conduct business to the highest ethical and professional standards; comply with applicable laws and regulations, the Advamed Code of Ethics on Interactions with Healthcare Professionals, and company policies.

Coloplast is committed to a policy of Equal Employment Opportunity (EEO) which means we employ and promote individuals based on their merits, regardless of race, color, religion, sex, national origin, age, disability, veteran status, pregnancy, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status, status with regards to public assistance or any other protected classification.

Coloplast Group - Holtedam 1 - Humlebaek - DK 3050 - Denmark