Marketing Automation Manager

ISC2; Columbia (SC); On-site; USD 60,000 - 80,000; Full time

Job summary

A nonprofit organization for cybersecurity professionals is seeking a Marketing Automation Specialist to manage automated email campaigns in Salesforce Marketing Cloud. The ideal candidate should have extensive experience with HTML/CSS, SQL, and AMPscripting, along with a strong proficiency in Adobe Creative Suite. Responsibilities include collaborating with various stakeholders to execute campaigns effectively and continuously optimize engagement metrics.

Responsibilities

• Manage day-to-day projects for landing pages, forms, and email content.
• Work closely with stakeholders to ensure timely campaign execution.
• Build campaigns and lead-nurturing programs using Salesforce Marketing Cloud.
• Use A/B testing strategies for messaging effectiveness.
• Act as an SME to increase marketing automation effectiveness.

Skills

Experience working in SQL and AMPscripting

Proficient in Adobe Creative Suite

Proficient in Salesforce and Salesforce Marketing Cloud

Education

Bachelor's Degree in related field or equivalent experience

5+ years of demonstrated proficiency in HTML/CSS

3+ years marketing automation experience (Salesforce Marketing Cloud)

Job description

Overview

ISC2 is a force for good. As the world’s leading nonprofit member organization for cybersecurity professionals, our core values — Integrity, Advocacy, Commitment, Diversity, Equity & Inclusion and Excellence — drive everything we do in support of our vision of a safe and secure cyber world. Our globally recognized, award-winning portfolio of certifications provide an independent and globally recognized endorsement of cybersecurity knowledge, skills and experience for all career levels.

When you join ISC2, you’ll demonstrate your commitment to an inclusive and equitable environment. Your support of the unique perspectives and experiences shared by our global cybersecurity workforce and profession will be recognized.

Position Summary

If you have a passion for user experiences across digital platforms and want to contribute to marketing automation using Salesforce's Marketing Cloud, join the ISC2 Marketing Operations team. We’re looking for a motivated, organized professional to assist in executing automated email campaigns, campaign landing pages with integrated forms, lead nurture journeys, and to help develop high-impact marketing automations and campaigns.

Responsibilities

• Manages day-to-day projects associated with landing pages, forms, and email content, serving as team lead for email operations, and handles technical implementation and operations of marketing automation platforms.
• Works closely with Marketing, Membership, and other stakeholders to ensure campaigns are executed on schedule and use best practices for performance measurement and evaluating effectiveness.
• Build campaigns and lead-nurturing (journey) programs using Salesforce Marketing Cloud.
• Uses effective A/B testing strategies to measure messaging content and schedule when useful.
• Act as a SME and strategic partner to the business, with the goal of increasing our marketing automation effectiveness.
• Regularly reports on campaigns, landing pages, and email effectiveness, focusing on preventing lists exhaustion, while increasing engagement conversions and subsequently partnering with the business to make optimizations based on results.
• Helps create and maintain templates for emails using HTML/CSS, and AMPscript resulting in user-friendly emails that display correctly across a multitude of devices.
• Works in Query studio (T-SQL) and Automation studio to create audience segments for email campaigns and Journeys.
• Work with CMS tools in Marketing Cloud directly to create and edit campaign landing pages.
• Collaborate with the marketing team and other business areas to understand and support their strategies and tactics.
• Miscellaneous duties as assigned.

Qualifications

• Experience working in SQL and AMPscripting
• Proficient in Adobe Creative Suite
• Proficient in Salesforce and Salesforce Marketing Cloud

Education and Work Experience

• Bachelor's Degree in related field or equivalent experience
• 5+ years of demonstrated proficiency in HTML/CSS in email templating and creation
• 3+ years marketing automation experience (Salesforce Marketing Cloud)

Physical and Mental Demands

• Work extended hours when necessary
• 5-10 % travel required
• Remain in a stationary position, often standing or sitting for prolonged periods
• Regular use of office equipment such as a computer/laptop and monitor computer screens

Equal Employment Opportunity Statement

All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic as protected by applicable law. Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.