Marketing Automation & Field Strategy Lead

Tradesmen International; Indianapolis (IN); On-site; USD 70,000 - 95,000; Full time

Job summary

Tradesmen International seeks a Marketing Automation & Field Marketing Specialist to own Salesforce Marketing Cloud journeys, audience segmentation, and field-enabled sales materials. You will integrate automation with CRM activity to drive AE re-entry, client retention, and new business at scale.

You will build campaign kits, physical leave-behind assets, and a scalable asset library for field teams, collaborating with Sales and Marketing leadership to optimize pipeline impact.

Qualifications

• 3-5 years of marketing experience with hands-on time in marketing automation platforms; Salesforce Marketing Cloud preferred; Pardot/HubSpot/Marketo experience considered.
• Proficiency in Journey Builder and Email Studio within Salesforce Marketing Cloud.
• Experience connecting CRM data to campaign triggers and driving automation.
• Familiarity with managing digital asset libraries and field sales enablement materials.

Responsibilities

• Own day-to-day operation of Salesforce Marketing Cloud — Journey Builder, Email Studio, audience segmentation, and campaign deployment.
• Build automated email journeys for client re-entry and AE drip sequences triggered by CRM signals.
• Maintain segmented audience lists by trade, region, client tier, and engagement status.
• Create and maintain field campaign kits, sales enablement assets, and asset libraries for self-serve access by local teams.
• Develop 5-week and 13-week campaign templates for market-by-market execution.
• Track and report campaign performance, iterate on underperforming sequences.

Skills

Marketing automation

Salesforce Marketing Cloud

Campaign management

B2B copywriting

CRM integration

Team collaboration

Education

BA/BS in Marketing or related field

Tools

SharePoint

Adobe InDesign

Adobe Express

Canva

Job description

Tradesmen International seeks a Marketing Automation & Field Marketing Specialist to own Salesforce Marketing Cloud journeys, audience segmentation, and field-enabled sales materials. You will integrate automation with CRM activity to drive AE re-entry, client retention, and new business at scale.

You will build campaign kits, physical leave-behind assets, and a scalable asset library for field teams, collaborating with Sales and Marketing leadership to optimize pipeline impact.