Marketing Automation Analyst II — SFMC & Data

UPMC; Pittsburgh (Allegheny County); Hybrid; USD 65,000 - 90,000; Full time

Job summary

UPMC Corporate Marketing is seeking an Intermediate Marketing Analyst to join our team. This full-time role follows a Monday–Friday schedule from 8:00 AM to 4:30 PM Eastern Time and is primarily hybrid. The team meets onsite twice a week.

The ideal candidate should be within 50 miles of the US Steel Tower. The role supports omni-channel campaigns within Salesforce Marketing Cloud, develops audience segmentation, validates targeting, analyzes performance, and uncovers insights that drive results.

Qualifications

• Bachelor’s degree; Associate’s degree in data Analytics, Database Management, or Information Technology; or two years of marketing automation experience.

Responsibilities

• Build and manage automated workflows, journeys, and segmentation logic.
• Conduct A/B testing to optimize engagement and conversion.
• Collaborate with creative, data, and analytics teams to deliver cohesive campaigns.
• Monitor deliverability, list hygiene, and data compliance.
• Create and maintain campaign documentation and SOPs.
• Provide recommendations based on campaign analytics and insights.

Skills

SQL

Data analysis

Marketing automation

Campaign analysis

Education

Bachelor’s degree

Associate’s degree in data analytics

Two years marketing automation experience

Tools

Salesforce Marketing Cloud

HTML

Marketo

Pardot

Job description

UPMC Corporate Marketing is seeking an Intermediate Marketing Analyst to join our team. This full-time role follows a Monday–Friday schedule from 8:00 AM to 4:30 PM Eastern Time and is primarily hybrid. The team meets onsite twice a week.

The ideal candidate should be within 50 miles of the US Steel Tower. The role supports omni-channel campaigns within Salesforce Marketing Cloud, develops audience segmentation, validates targeting, analyzes performance, and uncovers insights that drive results.