Marketing Associate, Strategy

Care.com; Town of Texas (WI); Hybrid; USD 60,000 - 75,000; Full time

Job summary

Care.com is seeking a Marketing Associate for Lifecycle & CRM Strategy to shape how families are engaged across email, push, SMS, and in‑app messaging, driving meaningful business impact and improved retention.

You’ll partner with cross‑functional teams, translate results into actionable insights, and help maintain journey maps while advancing testing and personalization in a fast‑moving, data‑driven environment.

Qualifications

• 2+ years in lifecycle, CRM, or email marketing.
• Detail-oriented and able to manage multiple projects.
• Clear communicator, comfortable presenting findings to teams.
• Strong collaboration across departments to execute projects.
• Thrives in an agile, test-and-learn environment.
• Experience with marketing automation tools such as Iterable or Braze.

Responsibilities

• Contribute to lifecycle marketing strategy across journeys and campaigns.
• Assist with campaign launch communications and performance follow-ups.
• Maintain up-to-date journey maps and track changes.
• Help analyze test results and surface insights to improve targeting.
• Support data investigations across Tableau, Iterable, and Amplitude.

Skills

Lifecycle marketing

Campaign management

Content strategy

Customer lifecycle strategy

Analytical thinking

Agile

Education

BA/BS required

Tools

Iterable

Braze

Tableau

Amplitude

Job description

• Compensation: USD 60000 - USD 75000 - yearly

Company Description

Care.com is a consumer tech company with heart. We’re on a mission to solve a human challenge we all face: finding great care for the ones we love. We’re moms and dads and pet parents. We have parents and grandparents, so we understand that everyone, at some point in their lives, could use a helping hand. Our culture and our products reflect that.

Here, entrepreneurs, self-starters, team players, and big thinkers unite behind a common cause. Here, we’re applying data analytics, AI, and the latest technologies to solve universal problems and connect people in new ways. If you like having autonomy, if you thrive on collaboration and building new things, and if you’re all about using your talent for good, Care.com is the place for you.

Job Description

As a Marketing Associate for Lifecycle & CRM Strategy at Care.com, you are a strategist at heart — someone who loves solving problems, figuring out exactly how to speak to customers, and driving real business impact. You will support lifecycle strategy across email, push, SMS, in-app, and embedded messaging, helping shape how families find care. You're comfortable presenting findings and celebrating wins with the broader team, and enjoy coordinating with cross-functional teams to help move ambitious work forward. If you thrive in a fast-moving environment and communicate with clarity and confidence — this is the role for you.

What You’ll Do:

Lifecycle strategy:

• Contribute to lifecycle marketing strategy across a variety of journeys and campaigns — assisting with timelines, coordinating with stakeholders and teammates, and helping drive campaigns to completion.
• Assist with campaign launch communications and support performance follow-ups — translating results into clear takeaways for the next iteration.
• Help maintain up-to-date journey maps across assigned projects — tracking creative changes, subject lines, and snapshot data.

Testing and experimentation:

• Partner on test-and-learn plans across a variety of lifecycle & behavioral journeys, helping analyze results and surface insights to optimize targeting and personalization.
• Stay on top of industry trends and evolving best practices to ensure campaigns are always improving and informed by what's working across the landscape.

Technical environment & ways of working:

• Operate within a highly technical organization where deep data fluency is expected — you should know your data inside and out.
• Build an understanding of how data flows into Iterable via our data warehouse or custom events, and partner with Product and Engineering as needed on technical requirements over time.
• Bring a natural curiosity to problem-solving, proactively catching errors and discrepancies before they impact performance.

Data & analytics:

• Support data investigations and assist team members with QA across Tableau, Iterable, and Amplitude — helping resolve underlying data issues and flagging discrepancies to the team as needed.
• Stay close to program-level data, regularly monitoring month-over-month and year-over-year trends to understand the health of key metrics — surfacing insights that help the team prioritize where to focus time and effort.

Qualifications

• 2+ years of experience in lifecycle, CRM, or email marketing, with a strong foundation in campaign management, content strategy, and customer lifecycle strategy.
• A dynamic and critical thinker who is detail-oriented and skilled at managing multiple projects simultaneously.
• You communicate your ideas with clarity and are comfortable presenting findings and wins to your team and cross-functional partners.
• Good project management instincts, with experience collaborating across multiple departments to help execute projects.
• Ability to work quickly and independently while under deadline pressure and follow through on assignments.
• You thrive in an agile, test-and-learn environment, you’re curious and inquisitive by nature and can advocate for—and adopt— new marketing solutions as needed.
• Strong analytical and quantitative skills with a demonstrated ability to interpret and leverage data to inform decision making
• Must have experience working within marketing automation software such as Iterable or Braze
• Nice to have familiarity with automation, AI, and machine learning features within CRM tools to improve personalization and operational efficiency
• BA/BS required

Additional Information

Work Location - 2801 N Central Expy, 11th Floor, Dallas, Texas 75204
Environment - Hybrid - In office Monday, Wednesday & Thursday

Available in more than 20 countries, Care.com is the world's leading platform for finding and managing high-quality family care. Care.com is designed to meet the evolving needs of today's families and caregivers, offering everything from household tax and payroll services and customized corporate benefits packages covering the care needs of working families, to innovating new ways for caregivers to be paid and obtain professional benefits. Since 2007, families have relied on Care.com's industry-leading products—from child and elder care to pet care and home care.

Salary Range: $60,000 - $75,000. The base salary range above represents the anticipated low and high end of the salary range for this position. Actual salaries may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of Care.com's total compensation package for employees. Other rewards may include annual bonuses and short- and long-term incentives. In addition, Care.com provides a variety of benefits to employees, including health insurance coverage, life, and disability insurance, a generous 401K employer matching program, paid holidays, and paid time off (PTO).