Marketing Associate | NYC

Blank Street, Inc.; New York (NY); On-site; USD 75,000 - 85,000; Full time

Benefits offered by this job

15 days annual leave

Health plan options

Parental leave

Regulars program

Team social outings

Free Blank Street swag

Job summary

Blank Street, Inc. in Brooklyn, NY is hiring a Marketing Associate to coordinate our biggest brand moments, from seasonal campaigns to new store openings, with the autonomy to run key pieces of these projects.

We're not here to just sell matcha; we’re here to play a real role in culture, with big ideas and genuine ownership. Reporting to the US Marketing Manager, you’ll own store openings from planning to reporting, build our influencer and social tracking, and coordinate cross-channel moments.

Qualifications

• Experience: 2+ years in marketing, brand, or content work.
• Eye for storytelling and taste; curiosity about telling a story well.

Responsibilities

• Own store openings from planning to reporting; collaborate with creative, operations, and supply chain teams.
• Build influencer and social tracking across marketing initiatives.
• Coordinate brand moments across retail, experiential, digital, social, and press.
• Be on the ground for openings and events representing the brand.

Skills

Storytelling

Attention to detail

Culture awareness

Project coordination

Job description

At Blank Street, we’re on a mission to become the defining food and beverage brand of our generation. From the very beginning, we’ve set out to add a spark to ordinary experiences through elevated products, attention-to-detail, and a commitment to making every moment memorable. We’re motivated by the millions of customers we serve across cities, and know that our potential is unlimited. It all starts with our people and their commitment to make magic happen each and every day.

Add A Spark to the Ordinary

We're hiring a Marketing Associate to help coordinate our biggest brand moments, from seasonal campaigns to new store openings, with the autonomy to run key pieces of these projects. We're not here to just sell matcha, we're here to play a real role in culture. That means big ideas, genuine ownership, and the creative courage to make things that have never been done before. If you've ever thought ‘that would never get approved’ - this is the place where it does. Oh, and we have a lot of fun doing it.

Reporting to the US Marketing Manager, this role is 4 days in-person and based out of our Brooklyn, NY office.

Who We’re Looking For

• Experience: 2+ years of experience, ideally with some exposure to marketing, brand, or content work. Interest in lifestyle brands or startups is a plus, not a requirement.
• Eye for Storytelling: You have a natural instinct for what makes something compelling. You have a strong sense of taste and curiosity about how to tell a story well, even if you’re still developing the craft.
• Eager and Detail-Oriented: You’re excited to roll up your sleeves and learn by doing. You’re organized, follow through on the details, and bring energy to scrappy, fast-moving work.
• Plugged Into Culture: You’re online and offline in the ways that matter. You notice trends and moments as they happen and have opinions about what’s interesting.

What You’ll Own

• Own It, Start to Finish: You’ll run point on some of our store openings across planning, execution, and reporting, beginning to end. You’ll partner with our creative, operations, and supply chain teams to ensure we are prepared for opening day and develop the launch plan to make every store a success.
• Build the Influencer Program: You’ll own our influencer and social tracking work stream across every marketing initiative we run, think new markets, seasonal campaigns, partnerships, brand moments. From who we work with to how we measure it, this one’s yours.
• Be the Glue on Bigger Moments: From brand partnerships to seasonal launches, you’ll coordinate the pieces that make these moments land. You’ll support execution across retail, experiential, digital, social, and press, building a feel for how each channel works and how they fit together.
• Show Up Where It Counts: You’ll be on the ground for openings and events, not just planning from behind a screen, but representing the brand in person, with the trust to make judgment calls without someone hovering.
• $75,000 - $85,000 annual salary
• Blank Street, in good faith, believes that the posted salary range is accurate for this role in New York City at the time of posting. Our salary ranges are rooted in the desire to pay competitively relative to our organization size and industry, reflecting just one part of the total compensation package. Blank Street may pay more or less than the posted range based on factors such as relevant experience and skills, qualifications and location, among others. This range may be modified in the future.
• 15 days of paid annual leave (on top of company-observed holidays and sick time)
• Three health plan options, with full coverage available for two employee-only tiers
• Parental leave
• Exclusive access to our coveted Regulars program – yes, that means free coffee, matcha and more!
• Regular social outings with the team
• Free Blank Street swag