Marketing Associate/Associate Marketing Manager, Holt

Macmillan Learning; New York (NY); On-site; USD 53,000 - 65,000; Full time

Job summary

Join a vibrant team as a Marketing Associate/Manager, where creativity meets strategy! This role involves developing engaging marketing campaigns for bestselling titles, guiding authors in leveraging their networks, and innovating social media strategies. Ideal candidates will thrive in a collaborative environment, showcasing their copywriting and project management skills. With a focus on both fiction and nonfiction, this position offers a unique opportunity to impact book discovery and sales. If you're passionate about marketing and eager to learn, this is the perfect role for you!

Qualifications

• 2+ years of experience in media/marketing or publishing.
• Strong marketing design best practices with social media experience.
• Experience in crafting marketing campaigns across fiction and nonfiction.

Responsibilities

• Develop and execute dynamic marketing campaigns for assigned titles.
• Guide authors on maximizing their networks across social media.
• Analyze and report on the success of marketing campaigns.

Skills

Content Creation

Copywriting

Project Management

Problem-Solving

Communication Skills

Marketing Campaigns

Education

College Degree

Equivalent Work Experience

Tools

Google Business Suite

Airtable

Basecamp

Adobe Acrobat

Canva

Marketing Analytics Tools

Job description

Description

Henry Holt. & Co. is looking for a creative and enthusiastic marketer to join our energetic team as Marketing Associate/Associate Marketing Manager to help promote a fiction and nonfiction list that includes New York Times bestsellers, Pulitzer Prize winners, celebrities, and literary debuts. Reporting to the Associate Marketing Director, the Assistant/Associate Marketing Manager will be an integral part of our dynamic team, contributing to title marketing campaigns and key promotional initiatives to drive book discovery and sales. This role is tailor-made for an innovative marketer who thrives in a lively environment, skillfully orchestrating marketing strategies that captivate diverse audiences and spark genuine engagement.

This position requires a balance of content creation, copywriting, communicating, and presenting, where the individual will be expected to analyze and report on the success of marketing campaigns and specific tactics. The ideal candidate will be collaborative, adaptable, and creative, with a strong eye for detail, as well as possess strong project management and problem-solving skills.

Please note this role is open to candidates looking for a new position between Assistant/Associate Marketing Manager and the title will be adjusted to fit experience and skillset.

What you'll do:

• Develop, execute, and present dynamic marketing campaigns for assigned titles each season to drive pre-order buzz


• Support marketing efforts post-publication for assigned titles to drive digital reader discovery and engagement


• Guide authors on maximizing their networks across platforms like social media and newsletters


• Immerse yourself in social media trends and influencer content to innovate imprint and author social strategies that captivate audiences across platforms


• Infuse Holt social media with engaging content, delivering impactful social media management that drives results and boosts visibility


• Co-manage Holt's influencer program, cultivating community and building brand trust with ambassadors


• Create engaging newsletters that captivate both readers and influencers, using your flair for storytelling and design


• Communicate comprehensive marketing plans and updates across various teams including authors/agents, editors, and sales and central teams


• Assist in advertising for assigned titles and seasonal marketing campaigns, gaining hands-on experience in budget management and ad promo optimization


• Oversee the creation and timely delivery of marketing and advertising assets, ensuring seamless coordination of copywriting and design processes


• Participate actively in regular marketing, sales, and title-specific meetings, capturing notes and contributing insights


• Seek out brand partner opportunities for title, group, or brand projects, creating exciting collaborative opportunities


• Collaborate with the Associate Marketing Director to infuse new life into our Holt backlist, developing strategic initiatives spotlight authors, titles, and series to uncover hidden gems for readers


• Support in-office mailings to bookseller and author, giveaway fulfillments, as well as imaginative influencer mailings


• Get hands-on with recording and curating engaging content with our authors when they visit our offices

What you'll bring to the role:

• A curious and collaborative mindset eager to engage creatively and continuously learn


• Agility in juggling multiple tasks while maintaining an eye for detail and quality


• A balanced approach to independent work and teamwork, driven by strong initiative and cooperative spirit


• Excellent communication and presentation skills for interacting with internal and external stakeholders, including authors and agents


• A sense of marketing design best practices with photography and copywriting experience across mediums, including social media


• Experience in crafting marketing campaigns across fiction and nonfiction


• Some experience with title and content marketing, advertising strategies, data management, and sales reporting


• Ability to plan, optimize, analyze, and report on advertising campaigns


• Experience with tracking expenses, collecting receipts, and routing invoices for processing

Ideal Experience:

• 2+ years of experience in media/marketing, publishing, or a related field (previous title marketing experience strongly preferred)


• Familiarity with Google Business Suite, project management tools like Airtable and Basecamp, Adobe Acrobat, Canva, social media platforms and schedulers, plus marketing analytics tools


• Experience in publishing with an interest in both adult fiction and adult nonfiction a plus!


• College degree and/or equivalent work experience

This role will have an annual salary of $53,000-$59,000 (Marketing Associate level) or $60,000-$65,000 (Associate Manager level).

Macmillan Publishers is the U.S. trade company that is part of the Holtzbrinck Publishing Group, a large family-owned group of media companies headquartered in Stuttgart, Germany. Holtzbrinck Publishing Group's publishing companies include prominent imprints around the world that publish a broad range of award-winning books for children and adults in all categories and formats.

U.S. publishers include Celadon Books, Farrar, Straus and Giroux, Flatiron Books, Henry Holt & Company, Macmillan Audio, Macmillan Children's Publishing Group, The St. Martin's Publishing Group, and Tor Publishing Group. In the UK, Australia, India, and South Africa, companies in the Holtzbrinck Publishing Group publish under the Pan Macmillan name. The German publishing company, Holtzbrinck Deutsche Buchverlage, includes among its imprints S. Fischer, Kiepenheuer & Witsch, Rowohlt, and Droemer Knaur.

We are an Equal Opportunity Employer. We are actively seeking job applicants who reflect a broad representation of differences, including race, ethnicity, religion, sex, sexual orientation, gender identity/expression, physical ability, neurodiversity, age, family status, economic background and status, geographical background and status, and perspective. We believe that the best companies reflect the incredible diversity in viewpoints, backgrounds, and identities of the world in their staffs, and are committed to inclusive hiring across departments and levels. The successful candidate for this position will be an employee of Macmillan Publishing Group, LLC.

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.