Marketing Associate

SIGMA; Scottsdale (AZ); Hybrid; USD 72,000 - 90,000; Full time

Benefits offered by this job

401(k)

Dental insurance

Employee assistance program

Health insurance

Paid time off

Vision insurance

And more......

Job summary

SIGMA is seeking a Marketing Analyst to support the development and execution of marketing programs across assigned brands. You will contribute to new product feasibility, lifecycle management, reporting, and activations while collaborating with cross-functional teams in a hybrid work setting.

The role requires a Bachelor's degree, 2 years of marketing experience or 1 internship, and preferred Spanish language skills.

Qualifications

• Bachelor's degree in Marketing, Advertising, Business, or related field.
• 2 years of marketing experience or 1 year internship.
• Spanish bilingual skills preferred.

Responsibilities

• Support new product feasibility with costing analyses and data aggregation for commercialization.
• Collaborate with Innovation, R&D, Operations, Finance and Supply Chain teams.
• Partner with Marketing Managers to ensure brand consistency across product lines and materials.
• Assist in coordinating social media and digital marketing efforts to engage target consumers.
• Liaise with agencies, vendors, influencers, and external partners.
• Contribute to marketing materials, packaging design, and sales collateral.
• Ensure quality and alignment with brand standards.
• Conduct category research and analyze market trends to support segmentation and positioning.
• Present insights to stakeholders.
• Coordinate qualitative and quantitative research initiatives.
• Contribute to growth strategy and annual planning.

Education

Bachelor's degree in Marketing, Advertising, Business, or a related field

Tools

Excel

PowerPoint

Word

Outlook

Job description

Position Summary

The Marketing Analyst supports the development and execution of marketing programs across assigned brands and product categories. This role contributes to new product feasibility and commercialization, product lifecycle management, brand asset development, reporting and analytics, and marketing activations. Salary Range: $72,000 to $90,000 per year

Key Responsibilities

• Support new product feasibility by developing costing analyses, aggregating data for new item setup, and maintaining product information for commercialization.
• Collaborate closely with Innovation, R&D, Operations, Finance, and Supply Chain teams.
• Partner with Marketing Managers to ensure brand consistency across product lines, promotional materials, events, and brand communications (including sell sheets, renders, and hero imagery).
• Assist in coordinating social media and digital marketing efforts to engage target consumers and drive brand growth.
• Act as a liaison with agencies, vendors, influencers, and other external partners.
• Support the development of marketing materials, packaging design, and sales collateral in collaboration with internal teams and external vendors.
• Ensure quality and alignment with brand standards.
• Conduct category research and analyze market trends and syndicated data to support segmentation, targeting, and brand positioning strategies.
• Present insights to stakeholders.
• Coordinate qualitative and quantitative research initiatives, including sampling, concept testing, and sensory panels.
• Contribute to growth strategy development and annual planning initiatives.
• Perform other duties as assigned.

Minimum Qualifications

• Bachelor's degree in Marketing, Advertising, Business, or a related field
• At least 2 years of marketing experience OR 1 year of related internship experience
• Bilingual Spanish skills preferred

Preferred Qualifications

• Experience in social media, web, and digital/SEO marketing
• Experience in consumer packaged goods (CPG) or culinary environment

Knowledge, Skills & Abilities

• Strong proficiency in Microsoft Office, including Excel, PowerPoint, Word, and Outlook
• Ability to analyze data, create reports, and build presentations
• Highly detail-oriented with strong organizational and time management skills
• Effective communicator with the ability to present complex ideas clearly
• Ability to collaborate cross-functionally and build strong working relationships
• Strong understanding of consumer segmentation, targeting, and brand positioning
• Knowledge of market trends, consumer insights, and competitive landscape

Work Environment & Conditions

• Hybrid work environment (in-office and remote as needed)
• Ability to travel as required

Physical Requirements

Primarily office-based work environment with frequent sitting, standing, and computer use Occasional physical activity such as walking, bending, or reaching Ability to use standard office equipment and participate in virtual communications

Benefits

• 401(k)
• Dental insurance
• Employee assistance program
• Health insurance
• Paid time off
• Vision insurance
• And more......

Equal Employment Opportunity Statement

Sigma Foods and the Bar-S brand are Equal Opportunity Employers . We are committed to providing equal employment opportunities to all applicants and employees and do not discriminate based on race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, veteran status, or any other status protected by federal, state, or local law.